Type | Private |
---|---|
Industry | Video games Computer software |
Founded | London, U.K. (2008 ) |
Founder | Michael Breidenbruecker |
Headquarters | , |
Area served | Worldwide |
Key people | Michael Breidenbruecker (CEO and founder) Robert Thomas (Chief Creative Officer) Christian Haudum (CTO) |
Products |
|
Number of employees | 4 |
Website | rjdj.me |
RjDj (Reality Jockey Ltd.) was a startup founded in late 2008 by last.fm co-founder Michael Breidenbruecker. The company was based in London and was run by a small team of four employees. Its mission was to create sonic experiences specifically designed for the latest generation of personal music players. RjDj produced and distributed a network of mobile applications and sold additional musical content within this network. [1]
RjDj developed a new genre of music that it called reactive music, a non-linear form of music that was able to react to the listener and their environment in real-time. [2] Reactive music is closely connected to generative music, interactive music, and augmented reality. Similar to music in video games, that is changed by specific events happening in the game, reactive music is affected by events occurring in the real life of the listener. Reactive music adapts to a listener and their environment by using built in sensors (e.g. camera, microphone, accelerometer, touch-screen and GPS) in mobile media players. The main difference to generative music is that listeners are part of the creative process, co-creating the music with the composer. Reactive music is also able to augment and manipulate the listeners real-world auditory environment. [3]
What is distributed in reactive music is not the music itself, but software that generates the music. [4] Applications made by RjDj were available on Apple’s iOS platform. The technology behind it was based on the Pure Data (or Pd) digital signal processing framework. Reactive music pieces, so called Scenes, could be made using rjlib, [5] which is an open source library of useful software building blocks to construct reactive music.
RjDj closed its website and removed its apps from circulation in 2013.
Augmented reality (AR) is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory. AR can be defined as a system that incorporates three basic features: a combination of real and virtual worlds, real-time interaction, and accurate 3D registration of virtual and real objects. The overlaid sensory information can be constructive, or destructive. This experience is seamlessly interwoven with the physical world such that it is perceived as an immersive aspect of the real environment. In this way, augmented reality alters one's ongoing perception of a real-world environment, whereas virtual reality completely replaces the user's real-world environment with a simulated one. Augmented reality is related to two largely synonymous terms: mixed reality and computer-mediated reality.
Jordan Michael Houston III, known professionally as Juicy J, is an American rapper and record producer from Memphis, Tennessee. He is a founding member of the Southern hip hop group Three 6 Mafia, established in 1991, with whom he won an Academy Award for Best Original Song, for their single "It's Hard out Here for a Pimp". His most notable singles as a soloist are his features on the Top 40 singles: Mike Will Made It's "23", Usher's "I Don't Mind" and his own single "Bandz a Make Her Dance". The latter served as the lead single for his third album and major label debut, Stay Trippy on August 27, 2013. The album was followed up by Rubba Band Business (2017), which was his final project on a major label before independently releasing his most recent album, The Hustle Continues (2020).
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Victoria Christina Hesketh, better known by her stage name Little Boots, is an English electropop singer-songwriter and DJ. She was previously a member of the band Dead Disco. Since performing as a solo artist she has released three albums, Hands (2009), Nocturnes (2013) and Working Girl (2015) and a number of associated EPs and remixes. Hesketh has toured internationally both as a DJ-only act as well as with a full band. Hands reached number five on the UK Albums Chart and the singles "New in Town" and "Remedy" became top twenty hits.
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DJ Mog is a Northern Irish house DJ and producer whose single "Somewhere" reached #1 on Billboard's Hot Dance Airplay Chart in America.
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Otávio Good is a Brazilian and American computer programmer and inventor. He is the original author of Word Lens, the first augmented reality translation application that replaces printed text into the desired language in video without connection to the Internet.
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8tracks.com or infinitetracks.com is an internet radio and social networking website revolving around the concept of streaming user-curated playlists consisting of at least 8 tracks. Users create free accounts and are able to browse the site and listen to other user-created mixes, as well as create their own mixes. The site also has a subscription-based service, 8tracks Plus, although this is currently only available to listeners based in the United States and Canada.
Beatie Wolfe is an Anglo-American award-winning, pioneering artist known for "seeing music differently" and creating new tangible formats for albums in the digital era. These musical innovations, which include a Space Broadcast via the Holmdel Horn Antenna and the world's first 360° AR live-stream, have gained Wolfe critical acclaim with the Victoria and Albert Museum inviting Wolfe to exhibit her 'world first' album designs in a solo exhibition; the Barbican Centre commissioning a documentary on Wolfe's work; Wired featuring Wolfe as one of 22 changing the world and UN Women selecting Wolfe as one of nine innovators for a global campaign for International Women's Day. In January 2020, Wolfe received the She Rocks Innovator award alongside Suzi Quatro, Gloria Gaynor, Linda Perry and Tal Wilkenfield.
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Michael Breidenbruecker is an Austrian entrepreneur, artist and engineer. He is best known as co-founder of Last.fm, founder of RjDj and partner at venture firm Speedinvest. He has been working with artists such as Hans Zimmer, Imogen Heap, Air and Booka Shade. In 2011 he produced Inception The App together with Christopher Nolan and Hans Zimmer, which reached number 5 in the US App Store charts. Between 2000 and 2002 he headed the Masters programme in Interactive Digital Media at Ravensbourne, College of Design and Communication in London. He studied digital art at the University of Applied Arts Vienna with Peter Weibel.
Ryan Staake is an American director. He was raised in St. Louis, Missouri. Originally trained in graphic and user interface design, Staake now works across multiple mediums, including video, interactive, virtual reality, and print.
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