Rob Sherman (football manager)

Last updated
Rob Sherman
Personal information
Full name Robert Sherman
Date of birth (1960-08-21) 21 August 1960 (age 65)
Place of birth Aberystwyth, Wales
Position Left winger
Team information
Current team
 Fiji national football team (manager)
Senior career*
YearsTeamApps(Gls)
1975–1976 Aberystwyth Reserves
1975–1980 Cardiff City
1979–1980 Swansea
1980–1981 Hull
Managerial career
2000–2007 Wales U16 Boys
2011–2013 Canada women's (assistant)
2019–2020 Canada (assistant)
2023– Fiji
2025 Christchurch United
2025– South Island United
* Club domestic league appearances and goals

Robert Sherman (born 21 August 1960) is a Welsh football manager and former footballer, currently managing the Fiji national football team and Christchurch United.

Contents

Early life and education

Sherman grew up in Aberystwyth, Wales.[ citation needed ] He attended Ysgol Penglais School in Wales. [1]

Playing career

Sherman made his senior debut for Aberystwyth Reserves at age 15 and for the first team at 16. He moved to Cardiff City at 16 and spent three years with the club, before brief spells with Swansea and Hull. He primarily played as a left-winger. [2]

Managerial career

Sherman has been described as a "highly respected figure in football and coaching education globally". [3]

Wales

Sherman joined the Football Association of Wales in 1997 as an Area Coach, later becoming National Player Development Manager and Technical Director. He helped nurture talents such as Gareth Bale and Aaron Ramsey. [4]

New Zealand

Sherman served as Technical Director for New Zealand Football, overseeing development programs and contributing to the growth of football in the country. [5]

Australia

In July 2018, Sherman joined Melbourne Victory FC as Technical Director, managing the National Premier League, Youth League, Women's, and Academy programs. [6]

In April 2019, he was appointed National Technical Director at Football Federation Australia, responsible for overseeing the National Football Curriculum, Pathways, Competitions, National Teams, Coach Development, and Participation. He resigned in March 2020, citing organizational challenges. [7]

Oceania

In 2022, Sherman joined the Oceania Football Confederation as High Performance Consultant, assisting with regional football development programs. [8]

Fiji

In May 2023, Sherman was appointed head coach of the Fiji national football team, overseeing the national team’s strategy and performance. [9]

He has also signed to become Head Coach of Christchurch United for the OFC Pro League. [10]

Coaching philosophy

Sherman advocates a player-centered approach, focusing on individual development within team dynamics. He shares his philosophy to educate and inspire coaches globally. [11]

Personal life

Sherman is the father of Welsh football manager Drew Sherman.

Managerial record

As of match played 7 September 2025
Managerial record by team and tenure
TeamNatFromToRecordRef.
GWDLWin %
Fiji 2023present20947045.00
Career Total20947045.00—

References

  1. ↑ "Profile".
  2. ↑ "Rob Sherman - Otago Daily Times article".
  3. ↑ "Rob Sherman slams the sport". smh.com.au.
  4. ↑ "Fiji FA Confirms Sherman as National Football Head Coach".
  5. ↑ "Rob Sherman Football Consultant".
  6. ↑ "Rob Sherman Farewells Victory".
  7. ↑ "FFA Appoints Rob Sherman Technical Director".
  8. ↑ "Meet the Team: OFC High Performance Consultant".
  9. ↑ "Fiji FA Confirms Sherman as National Football Head Coach".
  10. ↑ "Former Fiji coach to lead Christchurch United in new Oceania Pro League". The Press. 2025-10-02. Retrieved 2025-10-02.
  11. ↑ "Masterclass A Player-Centred Approach with Rob Sherman".
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