Marketing is the process of identifying customers and "creating,communicating,delivering,and exchanging" goods and services for the satisfaction and retention of those customers. It is one of the primary components of business management and commerce.
Oliver Eaton Williamson was an American economist,a professor at the University of California,Berkeley,and recipient of the 2009 Nobel Memorial Prize in Economic Sciences,which he shared with Elinor Ostrom.
The Kellogg School of Management at Northwestern University is the business school of Northwestern University,a private research university in Evanston,Illinois. It was founded in 1908 as the School of Commerce. Its faculty,alumni,and students have made significant contributions to fields such as marketing,management sciences,and decision sciences. Several publications rank Kellogg among the top business schools in the United States.
Don Edward Schultz was Professor Emeritus of Service at Northwestern University's Medill School. He was most notable for his research and writing on integrated marketing communications (IMC).
John Anthony Quelch CBE is a British-American academic and professor. Quelch is the executive vice chancellor of Duke Kunshan University in Kunshan,China. He is the former dean of the University of Miami School of Business at the University of Miami in Coral Gables,Florida from 2017 to 2022.
The following outline is provided as an overview of and topical guide to marketing:
CERS - Centre for Relationship Marketing and Service Management is a research and competence centre at the Hanken School of Economics in Helsinki,Finland. The centre operates in conjunction with the department of marketing,and specialises in research on service management and relationship marketing. There are currently about 50 senior researchers and doctoral students associated to CERS.
Jørgen Randers is a Norwegian academic,professor emeritus of climate strategy at the BI Norwegian Business School,and practitioner in the field of future studies. His professional field encompasses model-based futures studies,scenario analysis,system dynamics,sustainability,climate,energy and ecological economics. He is also a full member of the Club of Rome,a company director,member of various not-for-profit boards,business consultant on global sustainability matters and author. His publications include the seminal work The Limits to Growth (co-author),and Reinventing Prosperity.
Beth Rogers was Head of the Marketing and Sales academic community at the University of Portsmouth Business School (2012–2017). She pioneered professional selling and sales management curricula for postgraduates,undergraduates and work-based learners at University of Portsmouth Business School. Portsmouth was the first UK business school listed as a "Top Sales School" by the University Sales Education Foundation. Dr Rogers chaired the steering group which launched National Occupational Standards for Sales in the UK (2005–2009) and was also a member of the Learning Advisory Group of the Chartered Institute of Marketing (2010–2016). She continues to contribute to HE and the sales profession as a visiting fellow at Cranfield School of Management and as an Honorary Fellow of the Institute of Sales Professionals. Her recent book with sales development practitioner Dr Jeremy Noad,"Selling Professionally",is the IPS textbook for the UK L4 Sales Executive apprenticeship.
Håkan Håkansson is a Swedish organizational theorist,and Professor of International Management at the BI Norwegian Business School,known for his work on business networks.
Anna Dubois is a Swedish organizational theorist and professor of technology management and economics at Chalmers University of Technology in Gothenburg,and director of Chalmers Transport Area of Advance. She is best known for her work with Lars-Erik Gadde on case study research,boundaries of the firm,and managing suppliers interfaces.
Sven A. Haugland is a Norwegian organizational theorist and Professor of industrial marketing and strategy at the Norwegian School of Economics,known for his work on marketing in the service industry,and measuring Strategic alliance performance.
Teemu Malmi is a Finnish organizational theorist,a professor at the Aalto University,Department of Accounting and Finance,and Chairman of the Board of the Aalto University Executive Education. He is known for his research on the use of the balanced scorecard in Finnish companies and his work on management control systems.
Arne Nygaard is a Norwegian organizational theorist best known for his work with Robert Dahlstrom on transaction costs in franchising.
Peter Lindgren is a Danish organizational theorist,and Professor at Aarhus University's Department of Business and Technology,known for his research involving firms' business models,including about interdependence of partner firms' business models and about innovation..
Jerry (Yoram) Wind is The Lauder Professor and Professor of Marketing at The Wharton School of the University of Pennsylvania,and is the founding director of the Wharton "think tank,”The SEI Center for Advanced Studies in Management.
Arne Håskjold Krumsvik is a Norwegian scholar,media entrepreneur,and aviator,and considered to be one of the founders of media innovations studies. He is currently the principal of Kristiania University College,previous to that he was the head of department at Department of Media and Communications,University of Oslo,Norway.
Jenny Darroch is the Dean and Mitchell P. Rales Chair in Business Leadership of the Farmer School of Business at Miami University,former Henry Y. Hwang Dean of the Drucker School of Management at Claremont Graduate University,professor of marketing and entrepreneurship,and author. Her early scholarly work on innovation coincided with the appearance of the National Innovation System (NIS) in New Zealand.
Lisa Maria Ellram is the James Evans Rees Distinguished Professor of Supply Chain at the Farmer School of Business.
Linda L. Neider is professor of management at University of Miami School of Business where she chairs the Department of Management and holds a secondary appointment at the Department of Health Management and Policy. She was elected Chair of the Faculty Senate for the University of Miami in 2019.
