This article contains promotional content .(August 2022) |
Formerly | Rock Financial (1985–1999) Quicken Loans, LLC (1999–2021) |
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Company type | Subsidiary |
Industry | |
Founded | 1985 | (as Rock Financial)
Founders |
|
Headquarters | One Campus Martius, , U.S. |
Key people | Varun Krishna(CEO), Bill Emerson (COO), Bob Walters (COO) |
Products | |
Brands | Rocket Mortgage |
Revenue | US$15.735 billion (2020) |
US$9.532 billion (2020) | |
US$932 million (2020) | |
Total assets | US$37.535 billion (2020) |
Total equity | US$7.882 billion (2020) |
Owner | Dan Gilbert (93.2%) |
Number of employees | 14,700 (2024) [1] |
Parent | Rocket Companies Inc. |
Website | |
Footnotes /references [2] [3] [4] [5] [6] |
Rocket Mortgage, LLC, formerly Quicken Loans, LLC, is an American mortgage lender, headquartered in Detroit, Michigan. In January 2018, Rocket Mortgage became the largest overall retail lender in the U.S., and it was also the largest online retail mortgage lender. [7] Rocket Mortgage relies on wholesale funding to make its loans and uses online applications rather than a branch system. [8] Amrock is also part of the Rocket Mortgage Family of Companies. [9] The company closed more than $400 billion of mortgage volume across all 50 states from 2013 through 2017. [10]
Rock Financial was founded as a mortgage broker in 1985 by Dan Gilbert, Ron Berman, Lindsay Gross, and Gary Gilbert. [11] [12] [13] The company became a mortgage lender in 1988, and in May 1998, Gilbert took Rock Financial public, launching an IPO underwritten by Bear Stearns. [14]
The company started to change course in the late 1990s, shifting from a traditional mortgage provider to an online-focused lender. Traditionally, the home mortgage business in America has been fragmented due to varying regulations in each state and locality. Gilbert challenged this orthodoxy, however, by offering loan applications online that were reviewed by experts versed in the regulations of each region but who were located in a central headquarters. [8]
In October 1999, almost a year and a half after Rock Financial's 1998 IPO, Intuit Inc. agreed to buy the company at a valuation of $370 million. [15] The name changed to Quicken Loans. In 2002, Dan Gilbert and a group of private investors bought the company back. [12]
In 2004, Quicken Loans became a defendant in a class action lawsuit. This was filed against the company on behalf of employees who had worked as loan consultants and wanted overtime pay. In 2011, a jury ruled in favor of Quicken, ruling that the positions were exempt from overtime and also that the employees worked “zero hours over 40.” [16]
In August 2007, the entire mortgage industry faced a crisis in obtaining new credit from banking institutions and hedge funds. In response, Quicken Loans discontinued second mortgages, home equity lines of credit, Alt-A products, and deferred interest loans. [17]
On November 12, 2007, Founder and chairman, Dan Gilbert announced a development agreement with the city of Detroit to move the company headquarters downtown, consolidating suburban offices. [18] The construction sites reserved for development by the agreement included the location of the former Statler Hotel on Grand Circus Park and the former Hudson's location. [18]
The company saw a small drop in employment levels following the 2008 financial crisis. [19] [20]
Quicken Loans moved into its downtown Detroit headquarters in August 2010. [21] The initial move brought 1,700 employees to the city. [21]
In 2009, Quicken was headquartered at One Campus Martius facing Campus Martius Park in Detroit. The company also housed its employees in Downtown Detroit's First National Building, The Qube, Chrysler House, One Woodward Avenue, and 1001 Woodward, all owned by Quicken Loans' parent company, Rock Ventures. [22]
In 2014, Quicken Loans grew to be the 2nd largest mortgage lender in the United States, and was the nation's largest online mortgage lender. [23] In 2016, the company employed 24,000 people nationwide, with approximately 17,000 working in the city of Detroit by 2017, making it Detroit's largest employer, minority employer, and taxpayer. [24] [25]
In January 2018, Quicken Loans became the nation's largest mortgage lender. [26]
On October 15, 2018, Quicken Loans announced that it was expanding into Canada by opening a tech center in downtown Windsor, Ontario. [27] [28] [29]
On July 7, 2020, Quicken Loans filed paperwork with the U.S. Securities and Exchange Commission to start the process of taking the company public under the name Rocket Companies. [30]
On August 6, 2020, Rocket Companies, Inc. went public on the New York Stock Exchange under the symbol RKT, [31] raising $1.8 billion. [32] [33] At the end of 2020, Rocket Companies originated over 1.1 million loans valued at $313 billion, [34] at that time these figures were almost twice that of the next largest lender in the U.S., United Wholesale Mortgage, which is also headquartered near Detroit.[ citation needed ]
In January 2021, Quicken Loans launched a new national mortgage broker directory on RocketMortgage.com. [35] This was part of the company's effort to help brokers grow their businesses and provide more options for home buyers. [35]
In March, the company was the number one mortgage lender by overall business in the United States. [35]
On May 12, 2021, Quicken Loans announced that it would be rebranded to Rocket Mortgage, by July 31, 2021. [36] <
In 2015, Quicken Loans created Rocket Mortgage, the first lender to perform electronic closings (eClosings) in all 50 states. [37] When the platform was launched, TechCrunch claimed it was the mortgage industry's “iPhone moment” and compared the application process to TurboTax. [38] The Rocket Mortgage platform uses data input by customers to pull information such as property taxes, homeowner's insurance, and income history. [39] With this system, customers no longer have to manually upload documents. [39] Once the platform has all needed data, it suggests customizable loan options. [39]
Rocket owns three patents around verifying client data, filtering it and sourcing it, and extracting it from external parties. [40] In its first full year, the Rocket Mortgage platform funded $7 billion in closed loans. [41]
In 2018, Rocket Companies surpassed Wells Fargo as the number one mortgage lender in the United States. [42]
In 2019, Rocket Mortgage filed another patent for data set selection using multi-source constraints. [43] In October 2020, a patent was filed regarding extracting data sets from external data stores. [44]
J.D. Power named Rocket Mortgage number one in the nation for client satisfaction in primary mortgage origination in 2020, the 11th consecutive year either Rocket Mortgage or Quicken Loans earned the recognition. [45] That year the company doubled its mortgage originations. [46]
As of 2021, Rocket subsidiary Amrock has fulfilled more than 1 million digital mortgage closings. [47] [48] While Rocket Mortgage, during the year 2021, [49] grew its mortgage originations by more than 30%, continuing to surpass Wells Fargo and JPMorgan Chase. [49]
Rocket sponsors the Rocket Mortgage FieldHouse, an arena located in downtown Cleveland, Ohio. It is the home of the Cleveland Cavaliers of the National Basketball Association (NBA) and the Cleveland Monsters of the American Hockey League. [50] The arena, formerly known as the Quicken Loans Arena, changed its name to the Rocket Mortgage FieldHouse after the completion of the arena's renovation and expansion in 2019. [51]
In 2022, Rocket Mortgage and Q2 announced a new partnership to support homebuyers. [49] Under the partnership, banks and credit unions can offer customers digital access to Rocket Mortgage - integrated on the Q2 digital banking platform - and Rocket Mortgage then takes over all actions related to loans and servicing. [49] The new digital offering simplifies the mortgage process and is offered at no cost to the financial institution. [49]
At the end of 2022, Rocket Mortgage originated 464,363 mortgages worth $127.6 billion. [52] United Wholesale Mortgage, the second largest mortgage company, originated 348,415 mortgages worth $127.5 billion. [52]
Rocket Mortgage has launched several initiatives that support its home communities of Detroit, Cleveland, Charlotte, and Phoenix, including initiatives focused on ending veteran homelessness [53] and supporting digital literacy. [54] [55]
Rocket Mortgage FieldHouse is a multi-purpose arena in Cleveland, Ohio. The building is the home of the Cleveland Cavaliers of the National Basketball Association (NBA) and the Cleveland Monsters of the American Hockey League (AHL). It also serves as a secondary arena for Cleveland State Vikings men's and women's basketball.
The Gateway Sports and Entertainment Complex is an entertainment complex located in downtown Cleveland, Ohio. It opened in 1994 and is owned by the city of Cleveland and Cuyahoga County and is managed by the Gateway Economic Development Corporation, a non-profit group with board members who are appointed by county and city leaders.
Compuware Corporation was an American software company based in Detroit. The company offered products aimed at the information technology (IT) departments of large businesses, and its services also included testing, development, automation and performance management software for programs running on mainframe computer systems.
Ally Financial Inc. is a bank holding company incorporated in Delaware and headquartered at Ally Detroit Center in Detroit, Michigan. The company provides financial services including car finance, online banking via a direct bank, corporate lending, vehicle insurance, mortgage loans, and other related financing services such as installment sale and lease agreements.
Daniel Gilbert is an American billionaire, businessman, and philanthropist. He is the co-founder and majority owner of Rocket Mortgage, founder of Rock Ventures, and owner of the National Basketball Association's Cleveland Cavaliers. Gilbert owns several sports franchises, including the American Hockey League's Cleveland Monsters, and the NBA G League's Cleveland Charge. He operates the Rocket Mortgage FieldHouse in Cleveland, Ohio, home to the Cavaliers and Monsters. As of March 2024, Forbes estimated his net worth at US$26.2 billion.
One Campus Martius is a building located in downtown Detroit, Michigan. It began construction in 2000 and was finished in 2003. It has seventeen floors in total, fifteen above-ground, and two below-ground, and has 1,088,000 square feet (100,000 m2) of office space. The high-rise was built as an office building with a restaurant, retail units, space for Compuware and a fitness center, as well as an atrium. The building now has Rocket Mortgage, Microsoft, Meridian Health, Plante Moran and Compuware as its major tenants.
Huntington Bancshares Incorporated is an American bank holding company headquartered in Columbus, Ohio. Its banking subsidiary, The Huntington National Bank, operates 1047 banking offices, primarily in the Midwest: 459 in Ohio, 290 in Michigan, 80 in Minnesota, 51 in Pennsylvania, 45 in Indiana, 35 in Illinois, 32 in Colorado, 29 in West Virginia, 16 in Wisconsin, and 10 in Kentucky.
Gary Gilbert is an American film producer and businessman. He is the founder and CEO of Gilbert Films, a media production and financing company based in Los Angeles, California. He is also a co-founder of Rocket Mortgage, as well as a co-owner of the Cleveland Cavaliers, NBA team.
Fathead is a brand name of life-sized, precision-cut vinyl wall graphics manufactured by Fathead LLC. Fathead LLC is a privately held company based in Los Angeles, California. The ownership group is led by Chris Hetherington, who is the CEO and former NFL player; Jason Turner as COO, Jen Beaver as Chief Partnerships Officer and Mehul J.D. as CTO. Fathead has been the undisputed industry leader in officially licensed graphic decals. Fathead provides innovation-fueled physical and digital products that bring fans closer to what they love. From sports, to entertainment, Fathead enjoys relationships with the world’s most prominent, impactful properties and characters. The products are high-definition wall graphics of professional athletes, animated heroes, entertainment characters, team helmets and logos. The graphics are constructed of vinyl and a low-tack adhesive.
Amrock LLC, formerly Title Source, Inc., is an American provider of title insurance, property valuations and settlement services. It is a wholly owned subsidiary of Rocket Mortgage, headquartered in Detroit, Michigan.
Black Knight, Inc. is an American corporation that provides integrated technology, services, data and analytics to the mortgage lending, servicing and real estate industries, as well as the capital and secondary markets. Black Knight is also known for its monthly benchmark data reports: Mortgage Monitor, a month-end analysis of mortgage performance statistics derived from Black Knight's loan-level database representing the majority of the national mortgage market; and Originations Market Monitor, the industry's earliest and most comprehensive view of single-family residential mortgage originations based on daily rate lock data from Black Knight's Optimal Blue PPE. In 2023, Intercontinental Exchange acquired the company for $11.7 billion.
SoFi Technologies, Inc. is an American personal finance and financial technology company. Founded in 2011 at Stanford University, it operates as a direct bank and supports other financial institutions through its technology platform. As of 2024, SoFi reports 9.4 million customers and 160 million platform accounts.
PennyMac Financial Services, Inc. is an American residential mortgage company headquartered in Westlake Village, California. The company's business focuses on the production and servicing of U.S. mortgage loans and the management of investments related to the U.S. mortgage market. PennyMac operates through two subsidiaries: PennyMac Loan Services, LLC and PNMAC Capital Management, LLC. The latter manages the PennyMac Mortgage Investment Trust, a mortgage REIT.
Rock Ventures LLC was the holding company for businessman Dan Gilbert's portfolio of companies, investments, and real estate. It was based in Detroit, Michigan and engaged in community development in both Detroit and Cleveland, Ohio. Its over 110 affiliated companies included the Cleveland Cavaliers, Hollywood Casino at Greektown, and Rocket Mortgage.
Rapid Finance is a technology-powered financial services company that provides working capital to small and mid-sized businesses in the United States. As a sister company of Rocket Mortgage, it offers small and medium business loan programs for business owners in a variety of industries and categories. With over US$1 billion funded, it is the 4th largest online small business lender in the United States. The company claims that no single business category accounts for more than 25% of its revenues.
LoanDepot, sometimes stylized as loanDepot, is an Irvine, California-based nonbank holding company which sells mortgage and non-mortgage lending products.
Credible Labs Inc., commonly known as Credible, is a financial technology company headquartered in San Francisco. The company also does business through its subsidiary Credible Operations, Inc. Its online marketplace offers consumers the ability to compare and refinance loans, mortgages, and other financial products from lenders. Credible became a subsidiary of Fox Corporation in 2019. In December 2021, Credible acquired digital insurance platform Young Alfred, adding various kinds of insurance including home, auto, and pet to its platform.
Jay Farner is an American businessman and investor. He is the founder and CEO of Ronin Capital Partners, a venture capital firm. Previously, Farner was the Vice Chairman and chief executive officer of Rocket Companies, which includes Rocket Mortgage, the nation's largest retail mortgage lender. Farner was also the CEO of Rock Holdings incorporated.
United Wholesale Mortgage (UWM), formerly United Shore Financial Services, is an American wholesale mortgage lender headquartered in Pontiac, Michigan. Underwriting loans for independent brokers, UWM is the largest wholesale mortgage lender in the United States.
Mathew Randall Ishbia is an American billionaire businessman who is CEO and chairman of mortgage lender United Wholesale Mortgage. He is the majority owner of the Phoenix Suns of the NBA and Phoenix Mercury of the WNBA alongside his older brother, Justin.