Rocket Mortgage

Last updated
Rocket Mortgage, LLC
FormerlyRock Financial (1985–1999)
Quicken Loans, LLC (1999–2021)
Company type Subsidiary
Industry
Founded1985;39 years ago (1985) (as Rock Financial)
Founders
Headquarters One Campus Martius, ,
U.S.
Key people
Varun Krishna(CEO), Bill Emerson (COO), Bob Walters (COO)
Products
BrandsRocket Mortgage
RevenueIncrease2.svg US$15.735 billion (2020)
Increase2.svg US$9.532 billion (2020)
Increase2.svg US$932 million (2020)
Total assets Increase2.svg US$37.535 billion (2020)
Total equity Increase2.svg US$7.882 billion (2020)
Owner Dan Gilbert (93.2%)
Number of employees
14,700 (2024) [1]
Parent Rocket Companies Inc.
Website
Footnotes /references
[2] [3] [4] [5] [6]

Rocket Mortgage, LLC, formerly Quicken Loans, LLC, is an American mortgage lender, headquartered in Detroit, Michigan. In January 2018, Rocket Mortgage became the largest overall retail lender in the U.S., and it was also the largest online retail mortgage lender. [7] Rocket Mortgage relies on wholesale funding to make its loans and uses online applications rather than a branch system. [8] Amrock is also part of the Rocket Mortgage Family of Companies. [9] The company closed more than $400 billion of mortgage volume across all 50 states from 2013 through 2017. [10]

Contents

History

Rock Financial was founded as a mortgage broker in 1985 by Dan Gilbert, Ron Berman, Lindsay Gross, and Gary Gilbert. [11] [12] [13] The company became a mortgage lender in 1988, and in May 1998, Gilbert took Rock Financial public, launching an IPO underwritten by Bear Stearns. [14]

The company started to change course in the late 1990s, shifting from a traditional mortgage provider to an online-focused lender. Traditionally, the home mortgage business in America has been fragmented due to varying regulations in each state and locality. Gilbert challenged this orthodoxy, however, by offering loan applications online that were reviewed by experts versed in the regulations of each region but who were located in a central headquarters. [8]

Quicken Loans

1999-2004

In October 1999, almost a year and a half after Rock Financial's 1998 IPO, Intuit Inc. agreed to buy the company at a valuation of $370 million. [15] The name changed to Quicken Loans. In 2002, Dan Gilbert and a group of private investors bought the company back. [12]

In 2004, Quicken Loans became a defendant in a class action lawsuit. This was filed against the company on behalf of employees who had worked as loan consultants and wanted overtime pay. In 2011, a jury ruled in favor of Quicken, ruling that the positions were exempt from overtime and also that the employees worked “zero hours over 40.” [16]

2006-2010

In August 2007, the entire mortgage industry faced a crisis in obtaining new credit from banking institutions and hedge funds. In response, Quicken Loans discontinued second mortgages, home equity lines of credit, Alt-A products, and deferred interest loans. [17]

On November 12, 2007, Founder and chairman, Dan Gilbert announced a development agreement with the city of Detroit to move the company headquarters downtown, consolidating suburban offices. [18] The construction sites reserved for development by the agreement included the location of the former Statler Hotel on Grand Circus Park and the former Hudson's location. [18]

Former logo of Quicken Loans QuickenLoanslogo2019.png
Former logo of Quicken Loans

The company saw a small drop in employment levels following the 2008 financial crisis. [19] [20]

Quicken Loans moved into its downtown Detroit headquarters in August 2010. [21] The initial move brought 1,700 employees to the city. [21]

In 2009, Quicken was headquartered at One Campus Martius facing Campus Martius Park in Detroit. The company also housed its employees in Downtown Detroit's First National Building, The Qube, Chrysler House, One Woodward Avenue, and 1001 Woodward, all owned by Quicken Loans' parent company, Rock Ventures. [22]

2011-2020

In 2014, Quicken Loans grew to be the 2nd largest mortgage lender in the United States, and was the nation's largest online mortgage lender. [23] In 2016, the company employed 24,000 people nationwide, with approximately 17,000 working in the city of Detroit by 2017, making it Detroit's largest employer, minority employer, and taxpayer. [24] [25]

In January 2018, Quicken Loans became the nation's largest mortgage lender. [26]

On October 15, 2018, Quicken Loans announced that it was expanding into Canada by opening a tech center in downtown Windsor, Ontario. [27] [28] [29]

On July 7, 2020, Quicken Loans filed paperwork with the U.S. Securities and Exchange Commission to start the process of taking the company public under the name Rocket Companies. [30]

On August 6, 2020, Rocket Companies, Inc. went public on the New York Stock Exchange under the symbol RKT, [31] raising $1.8 billion. [32] [33] At the end of 2020, Rocket Companies originated over 1.1 million loans valued at $313 billion, [34] at that time these figures were almost twice that of the next largest lender in the U.S., United Wholesale Mortgage, which is also headquartered near Detroit.[ citation needed ]

2021 - present

In January 2021, Quicken Loans launched a new national mortgage broker directory on RocketMortgage.com. [35] This was part of the company's effort to help brokers grow their businesses and provide more options for home buyers. [35]

In March, the company was the number one mortgage lender by overall business in the United States. [35]

On May 12, 2021, Quicken Loans announced that it would be rebranded to Rocket Mortgage, by July 31, 2021. [36] <

Rocket Mortgage

2015 - 2020

In 2015, Quicken Loans created Rocket Mortgage, the first lender to perform electronic closings (eClosings) in all 50 states. [37] When the platform was launched, TechCrunch claimed it was the mortgage industry's “iPhone moment” and compared the application process to TurboTax. [38] The Rocket Mortgage platform uses data input by customers to pull information such as property taxes, homeowner's insurance, and income history. [39] With this system, customers no longer have to manually upload documents. [39] Once the platform has all needed data, it suggests customizable loan options. [39]

Rocket owns three patents around verifying client data, filtering it and sourcing it, and extracting it from external parties. [40] In its first full year, the Rocket Mortgage platform funded $7 billion in closed loans. [41]

In 2018, Rocket Companies surpassed Wells Fargo as the number one mortgage lender in the United States. [42]

In 2019, Rocket Mortgage filed another patent for data set selection using multi-source constraints. [43] In October 2020, a patent was filed regarding extracting data sets from external data stores. [44]

J.D. Power named Rocket Mortgage number one in the nation for client satisfaction in primary mortgage origination in 2020, the 11th consecutive year either Rocket Mortgage or Quicken Loans earned the recognition. [45] That year the company doubled its mortgage originations. [46]

2021-present

As of 2021, Rocket subsidiary Amrock has fulfilled more than 1 million digital mortgage closings. [47] [48] While Rocket Mortgage, during the year 2021, [49] grew its mortgage originations by more than 30%, continuing to surpass Wells Fargo and JPMorgan Chase. [49]

Rocket sponsors the Rocket Mortgage FieldHouse, an arena located in downtown Cleveland, Ohio. It is the home of the Cleveland Cavaliers of the National Basketball Association (NBA) and the Cleveland Monsters of the American Hockey League. [50] The arena, formerly known as the Quicken Loans Arena, changed its name to the Rocket Mortgage FieldHouse after the completion of the arena's renovation and expansion in 2019. [51]

In 2022, Rocket Mortgage and Q2 announced a new partnership to support homebuyers. [49] Under the partnership, banks and credit unions can offer customers digital access to Rocket Mortgage - integrated on the Q2 digital banking platform - and Rocket Mortgage then takes over all actions related to loans and servicing. [49] The new digital offering simplifies the mortgage process and is offered at no cost to the financial institution. [49]

At the end of 2022, Rocket Mortgage originated 464,363 mortgages worth $127.6 billion. [52] United Wholesale Mortgage, the second largest mortgage company, originated 348,415 mortgages worth $127.5 billion. [52]

Rocket Mortgage has launched several initiatives that support its home communities of Detroit, Cleveland, Charlotte, and Phoenix, including initiatives focused on ending veteran homelessness [53] and supporting digital literacy. [54] [55]

See also

Related Research Articles

<span class="mw-page-title-main">Rocket Mortgage FieldHouse</span> Arena in downtown Cleveland, Ohio, US

Rocket Mortgage FieldHouse is a multi-purpose arena in Cleveland, Ohio. The building is the home of the Cleveland Cavaliers of the National Basketball Association (NBA) and the Cleveland Monsters of the American Hockey League (AHL). It also serves as a secondary arena for Cleveland State Vikings men's and women's basketball.

<span class="mw-page-title-main">Gateway Sports and Entertainment Complex</span> Public building in downtown Cleveland, Ohio, USA

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<span class="mw-page-title-main">Ally Financial</span> American financial services company

Ally Financial Inc. is a bank holding company incorporated in Delaware and headquartered at Ally Detroit Center in Detroit, Michigan. The company provides financial services including car finance, online banking via a direct bank, corporate lending, vehicle insurance, mortgage loans, and other related financing services such as installment sale and lease agreements.

<span class="mw-page-title-main">Dan Gilbert</span> American businessman (born 1962)

Daniel Gilbert is an American billionaire, businessman, and philanthropist. He is the co-founder and majority owner of Rocket Mortgage, founder of Rock Ventures, and owner of the National Basketball Association's Cleveland Cavaliers. Gilbert owns several sports franchises, including the American Hockey League's Cleveland Monsters, and the NBA G League's Cleveland Charge. He operates the Rocket Mortgage FieldHouse in Cleveland, Ohio, home to the Cavaliers and Monsters. As of March 2024, Forbes estimated his net worth at US$26.2 billion.

<span class="mw-page-title-main">One Campus Martius</span> Building in downtown Detroit, Michigan, United States

One Campus Martius is a building located in downtown Detroit, Michigan. It began construction in 2000 and was finished in 2003. It has seventeen floors in total, fifteen above-ground, and two below-ground, and has 1,088,000 square feet (100,000 m2) of office space. The high-rise was built as an office building with a restaurant, retail units, space for Compuware and a fitness center, as well as an atrium. The building now has Rocket Mortgage, Microsoft, Meridian Health, Plante Moran and Compuware as its major tenants.

<span class="mw-page-title-main">Huntington Bancshares</span> Bank holding company headquartered in Columbus, Ohio

Huntington Bancshares Incorporated is an American bank holding company headquartered in Columbus, Ohio. Its banking subsidiary, The Huntington National Bank, operates 1047 banking offices, primarily in the Midwest: 459 in Ohio, 290 in Michigan, 80 in Minnesota, 51 in Pennsylvania, 45 in Indiana, 35 in Illinois, 32 in Colorado, 29 in West Virginia, 16 in Wisconsin, and 10 in Kentucky.

Gary Gilbert is an American film producer and businessman. He is the founder and CEO of Gilbert Films, a media production and financing company based in Los Angeles, California. He is also a co-founder of Rocket Mortgage, as well as a co-owner of the Cleveland Cavaliers, NBA team.

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Amrock LLC, formerly Title Source, Inc., is an American provider of title insurance, property valuations and settlement services. It is a wholly owned subsidiary of Rocket Mortgage, headquartered in Detroit, Michigan.

Black Knight, Inc. is an American corporation that provides integrated technology, services, data and analytics to the mortgage lending, servicing and real estate industries, as well as the capital and secondary markets. Black Knight is also known for its monthly benchmark data reports: Mortgage Monitor, a month-end analysis of mortgage performance statistics derived from Black Knight's loan-level database representing the majority of the national mortgage market; and Originations Market Monitor, the industry's earliest and most comprehensive view of single-family residential mortgage originations based on daily rate lock data from Black Knight's Optimal Blue PPE. In 2023, Intercontinental Exchange acquired the company for $11.7 billion.

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PennyMac Financial Services, Inc. is an American residential mortgage company headquartered in Westlake Village, California. The company's business focuses on the production and servicing of U.S. mortgage loans and the management of investments related to the U.S. mortgage market. PennyMac operates through two subsidiaries: PennyMac Loan Services, LLC and PNMAC Capital Management, LLC. The latter manages the PennyMac Mortgage Investment Trust, a mortgage REIT.

Rock Ventures LLC was the holding company for businessman Dan Gilbert's portfolio of companies, investments, and real estate. It was based in Detroit, Michigan and engaged in community development in both Detroit and Cleveland, Ohio. Its over 110 affiliated companies included the Cleveland Cavaliers, Hollywood Casino at Greektown, and Rocket Mortgage.

Rapid Finance is a technology-powered financial services company that provides working capital to small and mid-sized businesses in the United States. As a sister company of Rocket Mortgage, it offers small and medium business loan programs for business owners in a variety of industries and categories. With over US$1 billion funded, it is the 4th largest online small business lender in the United States. The company claims that no single business category accounts for more than 25% of its revenues.

LoanDepot, sometimes stylized as loanDepot, is an Irvine, California-based nonbank holding company which sells mortgage and non-mortgage lending products.

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Jay Farner is an American businessman and investor. He is the founder and CEO of Ronin Capital Partners, a venture capital firm. Previously, Farner was the Vice Chairman and chief executive officer of Rocket Companies, which includes Rocket Mortgage, the nation's largest retail mortgage lender. Farner was also the CEO of Rock Holdings incorporated.

<span class="mw-page-title-main">United Wholesale Mortgage</span> Mortgage lender

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<span class="mw-page-title-main">Mat Ishbia</span> American businessman and NBA team owner

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