History
The company went through various potential names. These included "Thursday," a name inspired by Jesse Sebastiani's company 'Sunday,' and the two nearly settled on the name "Roasted" until Marriott discovered another British coffee brand by the same name operating near his Brighton home. The name "Rodd's" was ultimately settled on, while Marriott and Lenney stated on The Useless Hotline Podcast that the reason for the choice will not be revealed to the public: "It's a secret. [...] Yeah, we can't tell. We're going to just keep that one.". [1]
Before the product's launch, Lenney and Marriott began an Instagram page teasing the launch of the new product. The pair wore t-shirts reading "FOLLOW @roddsroddsrodds" in various YouTube videos leading viewers to follow the accounts online, which reached over 95,000 followers before launch. [2]
Speaking to The Times , Lenney said "We felt like you would go into the store and you’d end up with a milkshake instead of an iced coffee. We just didn’t really like the feel and the amount of sugar and the calories in some of them". [2]
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