Ronald Kapaz

Last updated
Ronald Kapaz
Ronald Kapaz 02.jpg
Ronald in 2016
Born (1956-11-16) November 16, 1956 (age 67)
São Paulo, Brazil
NationalityBrazilian
Alma mater Universidade de São Paulo
Occupations
  • Designer
  • Brand strategist
Years active1979–present
Children2

Ronald Kapaz is a Brazilian graphic designer and brand strategy consultant. [1] [2]

Contents

Life

Born in São Paulo on November 16, 1956, he has been actively working since 1979, and is recognized as one of the pioneers in graphic design, strategic thinking and branding as inseparable parts of the construction and expression of brands in Brazil.

Graduated in architecture from FAU/USP in 1979, he founded, together with André Poppovic [3] and Giovanni Vannucchi, [4] Oz Strategy+Design, [2] which had a widely recognized role in the innovation, leadership and the creation of a unique Brazilian design culture. The company received several national and international awards throughout its 40 years of existence.

He was responsible, along with other professional colleagues, for the creation of the ADG [5] (Association of Graphic Designers), having been director in some administrations, and of Abedesign, [6] [7] an entity that represents and promotes Brazilian design companies in Brazil and abroad.

He was a member of the CNIC - National Council for the Incentive to Culture of the Ministry of Culture as a full councilor [8] for the area of visual arts between 2000 and 2006, in the evaluation of projects [9] to be benefited by Law nº 8.313/91 (Law Federal Cultural Incentive - Rouanet Law).

He participates as a speaker and / or judge of several awards related to the subject of design, both nationally [10] and internationally. He was a judge for the iF Design Award, [11] one of the most renowned design awards in the world, at its 2014 edition in Hanover, Germany.

In 2019, together with Suzana Ivamoto, he founded Playground Lab Design, a strategic consulting company that designs brand transition processes.

Works

Selection of Awards and Recognitions

Certificate of relevance to Brazilian culture granted by the CNIC to Ronald Kapaz and signed by Gilberto Gil in 2005 Certificado de relevancia a cultura brasileira concedido pelo CNIC a Ronald Kapaz e assinado por Gilberto Gil em 2005.jpg
Certificate of relevance to Brazilian culture granted by the CNIC to Ronald Kapaz and signed by Gilberto Gil in 2005
Ronald Kapaz at the iF Design Award 2014 Hanover, Germany. Ronald Kapaz em iF Design Award 2014.jpg
Ronald Kapaz at the iF Design Award 2014 Hanover, Germany.

IF COMMUNICATION DESIGN AWARDS

BDA AWARD

RED DOT [31] [32] [33]

WOLDA [33] [34] [35] [36]

CANNES LIONS [37] [38] [39]

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References

  1. ↑ Ronald Kapaz (Oz Design, San Pablo) - Parte 1 , retrieved 2022-03-22
  2. 1 2 University, H. S. M. "HSM University". www.hsmuniversity.com.br (in Brazilian Portuguese). Retrieved 2022-03-22.
  3. ↑ "Prêmio ABRE da Embalagem Brasileira". www.abre.org.br. Retrieved 2022-03-22.
  4. ↑ ""Não existe uma única fonte" – Panorama Mercantil" (in Brazilian Portuguese). 13 September 2019. Retrieved 2022-03-22.
  5. ↑ "Diretoria 1992". ADG Brasil (in Brazilian Portuguese). Retrieved 2022-03-22.
  6. ↑ "ABEDESIGN" (in Brazilian Portuguese). Retrieved 2022-03-22.
  7. ↑ Visões e Percepções com Ronald Kapaz , retrieved 2022-03-22
  8. ↑ "Canal Contemporâneo | Blog do Canal | CNIC aprova mais de 500 projetos culturais". www.canalcontemporaneo.art.br. Retrieved 2022-03-22.
  9. ↑ Lopes Viana da Costa, Maria. "A LEI DE INCENTIVO COMO POLÍTICA CULTURAL: O PAPEL DA COMISSÃO NACIONAL DE INCENTIVO À CULTURA" (PDF).
  10. ↑ "31º PRÊMIO DESIGN MCB - CONCURSO DO CARTAZ | CONHEÇA A COMISSÃO JULGADORA | Museu da Casa Brasileira". mcb.org.br.
  11. ↑ "iF Design Awards 2014".
  12. ↑ "The Jura Jury".
  13. ↑ "Almabrands - Building better Business".
  14. ↑ "Ronald Kapaz: "Hay que darle un nuevo diseño a la sociedad en base a valores" – Santo Tomás en Línea".
  15. ↑ "Escola Panamericana | Blog".
  16. ↑ "Mestre do Design Gráfico faz palestra na Panamericana – Escola Panamericana" (in Brazilian Portuguese). Retrieved 2023-11-04.
  17. ↑ Peres, Elisangela (2015-03-05). "Panamericana promove mostra com trabalhos de formandos". Grandes nomes da propaganda (in Brazilian Portuguese). Retrieved 2023-11-04.
  18. ↑ "INSPIRATION: Kristiina in Sao Paulo". 12 April 2016.
  19. ↑ "Embajador Ronald Kapaz - Comité del Diseño Latino - Embajadores del Diseño Latino | Facultad de Diseño y Comunicación - UP".
  20. ↑ "bid_12" (PDF). www.bid-dimad.org. Retrieved 4 November 2023.
  21. ↑ "Maquetación 1" (PDF). www.elpublicista.es. Retrieved 4 November 2023.
  22. ↑ "Participación en "Marketers/12 - Congreso Internacional de Marketing, Comunicaciones & Management" - Universidad ORT Uruguay". fa.ort.edu.uy. Retrieved 2023-11-04.
  23. ↑ "Convidados".
  24. ↑ "Home". humanrightslogo.net.
  25. 1 2 "International Council of Design".
  26. ↑ "bid_ 8/10/12" (PDF). www.bid-dimad.org. Archived from the original (PDF) on 2021-11-07. Retrieved 2023-11-04.
  27. ↑ "Domínio Público - Pesquisa Básica". www.dominiopublico.gov.br.
  28. ↑ "Seminários Regionais 2003 Programa Prefeito Amigo da Criança" [Regional Seminars 2003 Child-Friendly Mayor Program](PDF). crianca.mppr.mp.br (in Portuguese). Archived from the original (PDF) on 2021-11-14. Retrieved 2023-11-04.
  29. ↑ "Gestão da Política da Infância e da Adolescência no Brasil" [Management of Childhood and Adolescence Policy in Brazil](PDF). crianca.mppr.mp.br (in Portuguese). Archived from the original (PDF) on 2021-11-14. Retrieved 2023-11-04.
  30. ↑ "RELATÓRIO DE ATIVIDADES - 2017/2018/2019" [ACTIVITY REPORT - 2017/2018/2019](PDF). institutojatobas.org.br (in Portuguese). Archived from the original (PDF) on 2021-11-14. Retrieved 2023-11-04.
  31. ↑ "Red Dot Design Award: Club Athletico Paranaense".
  32. ↑ Murad, Fernando (2018-12-21). "A busca pela identidade do Furacão". Meio e Mensagem - Marketing, Mídia e Comunicação (in Brazilian Portuguese). Retrieved 2023-11-04.
  33. 1 2 "Nova marca do Furacão é aclamada em um dos maiores prêmios de design do mundo". Athletico Paranaense – Site Oficial (in Brazilian Portuguese). Retrieved 2023-11-04.
  34. ↑ "Oz estratégia+design assina nova identidade visual para Clube Atlético Paranaense".
  35. ↑ "'Rebranding' do Athletico-PR patina para emplacar, dizem especialistas". www.uol.com.br (in Brazilian Portuguese). Retrieved 2023-11-04.
  36. ↑ "O rebranding adotado pelo "Athletico Paranaense". Ideia já cogitada no Recife". 11 December 2018.
  37. ↑ "Cannes Lions 2013 | Clube de Criação". 18 June 2013.
  38. ↑ "Cannes Lions 2013: Shortlist de Design inclui 16 brasileiros • B9". B9 (in Brazilian Portuguese). 2013-06-18. Retrieved 2023-11-04.
  39. ↑ Adlatina. "Cannes Lions 2013: Iberoamérica suma 67 finalistas entre Design, Cyber y Radio | Adlatina". www.adlatina.com (in Spanish). Retrieved 2023-11-04.
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