Rubin Whitmore II is an American media maker who directs mostly music videos and short narratives. Born and raised in Milwaukee, Wisconsin, he received his undergraduate degree in Radio/TV/Film from the University of Wisconsin-Oshkosh where he was selected Outstanding Young Alumni [1] and he is a MFA candidate in Digital Cinema at National University. While in his senior year at UW-Oshkosh he directed his first national music video for MC Breed's "Late Nite Creep".
He has directed and produced projects ranging from docudrama, 10 Rules for Dealing with Police [2] [3] [4] to Internet webisode, "omg!". [5] His stories often involve multi-cultural perspectives and casts. He has directed music videos for KRS-One, Gang Starr, DMX, The Temptations and many others. The music video featuring E-40, "Sprinkle Me", was produced and directed by Whitmore and is the "#10 Greatest West Coast Video" according to MTV2 and XXL. [6]
He is also a media scholar and activist. Whitmore currently instructs at the Art Institute and has lectured at universities and colleges across the country [7] regarding media's impact on society. He has declared that "Media is a weapon, TV is a gun, the programming is the bullets." [8] He has participated in political campaigns as a media consultant and encourages the use of new media as an effective tool for business and social entrepreneurship.
Whitmore is the director of the feature film 420. [9]
Whitmore is a member of Alpha Phi Alpha fraternity.
Jeffrey Bruce Atkins Sr., better known by his stage name Ja Rule, is an American rapper, singer, and actor. Born and raised in New York City, Ja Rule became known as a leading figure in 2000s hip hop for his blending of gangsta rap with commercially-oriented pop sensibilities. He signed with Irv Gotti's Murder Inc Records, an imprint of Def Jam Recordings to release his debut studio album Venni Vetti Vecci (1999), which spawned his first hit single, "Holla Holla". Ja Rule peaked the Billboard Hot 100 thrice in 2001 with his single "Always on Time" and his guest appearances on Jennifer Lopez's "I'm Real " and "Ain't It Funny". His encompassing singles, "Put It on Me", "Mesmerize", "Livin' It Up" and "Wonderful" have each peaked within the top ten of the chart and spawned from commercially successful album releases.
Irving Domingo Lorenzo Jr., professionally known as Irv Gotti, is an American DJ, music producer and record executive. He co-founded the record label Murder Inc. Records in 1998, which was an imprint of Def Jam Recordings. He received production credits for most of the recordings by artists signed to the label—including Ja Rule, Lloyd, and Ashanti—as well as other artists such as Jennifer Lopez, DMX, Jay-Z, Kanye West, Fat Joe, and Eve, among others. Gotti is also the creator of the BET series Tales.
Todd Anthony Shaw, better known by his stage name Too Short, is an American rapper. A pioneer of West Coast hip hop, Shaw was among the first acts to receive recognition in the genre during the late 1980s. His lyrics were often based on pimping and promiscuity, but also drug culture and street survival; exemplified respectively in his most popular singles "Blow the Whistle" and "The Ghetto." He is one of few acts to have worked with both Tupac Shakur and the Notorious B.I.G. during the height of their respective careers.
Christopher Edward Martin, known professionally as DJ Premier, is an American record producer and DJ. He is considered one of the greatest hip hop producers of all time. He was half of the hip hop duo Gang Starr—alongside the rapper Guru—and presently forms half of the hip hop duo PRhyme, together with Royce da 5'9".
Joseph Anthony Hernandez, professionally known as Tony Touch, is an American hip hop break dancer, rapper, record producer and DJ of Puerto Rican descent.
Full Surface is a record label founded in 2001, by American hip hop recording artist and record producer Kasseem "Swizz Beatz" Dean. With the help of his protégé, Cassidy, who was the 1st artist signed, the label was established. The label used to operate through Sony's J and through Universal's Interscope, Motown and Universal Motown. However, the label also had released material through joint ventures with other companies outside the Sony BMG group.
Def Jam Recordings is an American multinational record label owned by Universal Music Group. It is based in Manhattan, New York City, specializing predominantly in hip hop, contemporary R&B, soul and pop.
Darren Grant is an American television, film and music video director. He has directed over eighty music videos for mostly R&B and hip hop artists. In 2005, Grant directed his debut film Diary of a Mad Black Woman. In 2008, he directed the film Make It Happen starring Mary Elizabeth Winstead.
"Ruff Ryders' Anthem" is a song by American rapper DMX, released on May 5, 1998, as the third single from his debut studio album It's Dark and Hell Is Hot (1998). In 2008, the song was ranked at number 79 on VH1's 100 Greatest Songs of Hip Hop. In the US, upon the song's initial release it had originally peaked at number 93 on the Billboard Hot 100 chart, before reaching a new peak of number 16 following DMX's death in April 2021.
"The Best of Me" is a song by American singer Mýa. It served as Harrison's first single from her second studio album Fear of Flying (2000) and featured Yonkers rapper Jadakiss. The song was written and composed by the latter and Harrison along with Teron Beal, Jimmy Cozier, Swizz Beatz and Mashonda Tifrere. Lyrically, "The Best of Me," a street savvy anthem addresses a woman holding off being intimate or physical with a guy.
"Lost" is a song by American hip hop recording artist Gorilla Zoe, released October 14, 2008 as the lead single from his second studio album Don't Feed Da Animals (2009). The song leaked in May 2008 entitled "Losin' My Mind", featuring a verse from fellow American rapper Lil Wayne. It is notable that, specifically with the Lil Wayne version, both songs use the auto-tune effect. "Lost" received positive reviews from critics praising Drumma Boy's electronic production and Zoe's sincere Auto-Tune delivery of introspective lyrics.
Survival Skills is a collaborative studio album by American rappers KRS-One and Buckshot. It was released on September 15, 2009 through Duck Down Music. Production was handled by Illmind, Black Milk, Khrysis, 9th Wonder, Coptic, DJ Mentplus, Havoc, Marco Polo, MoSS and Nottz. It features guest appearances from Bounty Killer, Heltah Skeltah, Immortal Technique, K'naan, Mary J. Blige, Melanie Fiona, Naledge, Pharoahe Monch, Slug, Smif-N-Wessun, Talib Kweli, the Loudmouf Choir and DJ Revolution.
Black Rock is the seventh album by American rap group Onyx, released on February 16, 2018, via X-Ray Records. The whole album was produced by 18-year-old Slovenian producer Emiljo Albert Cassagrande. The album features appearances by American rappers Optimus, Skyzoo, R.A. the Rugged Man, Sick Flo, Snak the Ripper and DJ Nelson
We the Best Forever is the fifth studio album by American disc jockey and record producer DJ Khaled. It was released on July 19, 2011, by We the Best Music Group, Cash Money Records and Universal Motown Records. It is his first album to be released on a major label, his first four albums being released on the independent label Koch Records, which later changed its name to E1 Music.
Daniel Dwayne "Diggy" Simmons III is an American rapper and singer from Queens, New York City. The fourth child of Joseph "Rev. Run" Simmons of Run DMC, he began his recording career in 2009 and signed with Atlantic Records the following year. In 2011, his single "Do It Like You" and guest appearance on Mindless Behavior's single "Mrs. Right" marked his first and only entry on the Billboard Hot 100. The former preceded the release of debut studio album, Unexpected Arrival (2012), which peaked at number 11 on the Billboard 200 and saw positive critical reception. He was chosen as part of XXL magazine's 2011 Annual Freshman List, and joined Lupe Fiasco's short-lived rap collective, All City Chess Club as its youngest member that same year.
"Sucker M.C.'s" is a song by American hip hop group Run-D.M.C. It was first released in 1983 as B-side to "It's Like That". The two-sided release marked the start of Run-D.M.C.'s career as their first single, and it is widely regarded as ushering in a new school of hip hop artists with a street image and an abrasive, minimalist sound that marked them out from their predecessors. Both tracks were collected on the trio's self-titled debut album in 1984. WBAU was the first station to play the two songs.
Age Against the Machine is the fifth studio album by Atlanta-based Hip hop group Goodie Mob. The album was released on August 27, 2013, by The Right Records, Primary Wave and Atlantic Records. It is their first studio album in nine years. The album features guest appearances from T.I., Big Rube and Janelle Monáe, among others. The album was supported by one official single— "Special Education", along with the promotional single "Fight to Win". Age Against the Machine received generally positive reviews from music critics. The album debuted at number 30 on the Billboard 200 chart, selling 13,000 copies in its first week of release.
Hotel California is the third studio album by American rapper Tyga. It was released on April 9, 2013, by Young Money Entertainment, Cash Money Records; distributed by Republic Records. The album features guest appearances from Lil Wayne, 2 Chainz, The Game, Jadakiss, while the production on the album was handled by DJ Mustard, Detail, Cool & Dre, David D.A. Doman, Mars of 1500 or Nothin', The Olympicks, SAP and Ryan Hunt, among others.
Isaiah Rashad Joel McClain is an American rapper. His mainstream breakthrough followed after his performances on the 2012 Smoker's Club Tour alongside rappers Juicy J, Joey Badass and Smoke DZA. He is a founding member of the Chattanooga, Tennessee-based hip hop collective The House, which he formed with rappers YGTUT, Michael Da Vinci (MikeyD), Chris P, and Brian Brown.
"Checkmate" is a song by the American rapper Jadakiss, released as a promotional single on March 9, 2005, by Ruff Ryders Entertainment/Interscope Records. The song uses the instrumental "Air It Out" from Big Noyd's album Only the Strong, produced by The Alchemist.