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Rudy Duthil (born October 16, 1982) is an American advertising executive of Dominican and Cuban descent best known for promoting the use of graffiti murals for advertising purposes across the United States.
Duthil graduated from the University of Rhode Island.
In 2008, Duthil founded and served as director of Zoom Forward, a multicultural marketing division at Zoom Media & Marketing, after serving as their West Coast director of Experiential Marketing & Business Development. [1] In 2007, Duthil's was recognized by the ADCOLOR Industry Coalition's “ADCOLOR Awards” Rising Star Award. [2] He has also been recognized by the Creative Media Awards on three occasions: Best Multicultural Creative Campaigns for Nicorette, Greyhound Lines, and Ford in 2007, 2008 and 2009. [3]
Rudy Duthil is also one of the founders of The Marcus Graham Project, an organization dedicated to developing leaders in advertising, media and marketing. In 2009 he founded the Results Driven Agency in Miami. [4]
Rudy Duthil is also known for his activism in the Afro-Latino movement across the United States. He has published articles such as "Afro-Latino Youth Can Be Gateway For Marketers" [5] and "Crossing the Hispanic Color line" [6] on the Big Tent], a multicultural column featured on Advertising Age.
Publicis Groupe is a French multinational advertising and public relations company. One of the oldest and largest marketing and communications companies in the world by revenue, it is headquartered in Paris.
The Marketing Arm, also known as TMA, is a marketing and creative agency owned by Omnicom Group. With offices in New York City; Los Angeles; Chicago; Dallas; Wilton, Connecticut; Irvine, California; London; Manchester; São Paulo; and Shanghai. The agency specializes in strategy and execution across sports and entertainment, experiential, celebrity and influencer, digital and social, shopper and promotion, and content production.
Adweek is a weekly American advertising trade publication that was first published in 1979. Adweek covers creativity, client–agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has covered various shifts in technology, including cable television, the shift away from commission-based agency fees, and the Internet.
Dentsu International is a multinational media and digital marketing communications company headquartered in London, United Kingdom, and a wholly owned subsidiary of the Japanese advertising and public relations firm Dentsu. Its principal services are communications strategy through digital creative execution, media planning and buying, sports marketing and content creation, brand tracking and marketing analytics. It is organised into ten main divisions: Carat, Dentsu, Dentsu media, mcgarrybowen, Merkle, Fountainhead MKTG, Posterscope, Isobar, Soap Creative, iProspect and Vizeum. Dentsu Aegis Network manages all the Dentsu inc. owned businesses outside the Japan market, which includes the former Aegis Group business that it acquired in 2013. It also includes 360i, Amplifi, Amnet, BJL, Grip Limited, The StoryLab, Data2Decisions, Mitchell Communications, Cardinal Path and psLIVE. It has 66,000 people across 143 countries.
Marketing effectiveness is the measure of how effective a given marketer's go to market strategy is toward meeting the goal of maximizing their spending to achieve positive results in both the short- and long-term. It is also related to marketing ROI and return on marketing investment (ROMI).
T3 is an independent advertising agency. It is headquartered in Austin, Texas and also has offices in New York City, Atlanta, and San Francisco. The agency, which focuses on building useful brands, was founded in 1989 by CEO Gay Gaddis. T3 is one of the largest independent agencies owned by a woman in the United States, with capitalized billings over $230 million.(registration required)
Christy Haubegger is the founder of Latina magazine and was formerly the Executive Vice President, Chief Enterprise Inclusion Officer and Head of Marketing & Communications, at WarnerMedia.
Lopez Negrete Communications is an advertising agency based out of Houston, Texas that focuses on the Hispanic community. Lopez Negrete has created advertising campaigns for numerous national brands, including Bank of America, Wal-Mart, Microsoft, Royal Dutch Shell, Miller Brewing Company, the Houston Astros, and NBC Universal. In a 2007 Billboard magazine article, Lopez Negrete was described as the "top Latin ad agency" and the company's CEO, Alex López Negrete, was named 2012 Agency Executive of the Year by HispanicAd.com.
Jacqueline Hernández is a Hispanic-American multimedia businesswoman specializing in multicultural and youth marketing. Hernandez is the CEO and founder of New Majority Ready, a marketing and content development firm. She is the former CMO of NBCUniversal Hispanic Enterprise and COO of Telemundo Enterprises and mun2. She currently serves on the board of directors of Victoria's Secret and Estrella Media. Prior to that, Hernández worked across multiple brands and platforms, including as publisher of People En Español, Teen People, and in various leadership roles at Time, Fortune, CNN International, and Combate Americas.
Multicultural marketing is the practice of marketing to one or more audiences of a specific ethnicity—typically an ethnicity outside of a country's majority culture, which is sometimes called the "general market." Typically, multicultural marketing takes advantage of the ethnic group's different cultural referents—such as language, traditions, celebrations, religion and any other concepts—to communicate to and persuade that audience. Cultural and Ethnic variation in multi-cultural societies such as the United States provides marketers with the opportunity to connect with consumers by developing consumer segments for targeted marketing initiatives. For example, insight into to the culture and ethnicity of consumers is applied directly to consumer targeting through a variety of marketing initiatives in the U.S.
Jorge A. Plasencia is a Cuban-American entrepreneur and civic leader. He is chairman and CEO of Republica Havas, a creative, media, and communications agency, that he co-founded in 2006 as a small start-up. Plasencia is the co-founder and chairman emeritus of Amigos For Kids, a Miami-based nonprofit started in 1991 to serve underprivileged children and families. He is also the former board chair of UnidosUS, the largest national Hispanic civil rights and advocacy organization in the United States.
The Creative Circle is an educational awards body dedicated to creativity in British advertising, and the oldest advertising and marketing awards body in Europe. Their mission is to help promote creative excellence in advertising, while sharing knowledge and experience through educational programs and supporting young creative people. The annual Creative Circle awards are judged by the British advertising creative community. Their main offices are in Covent Garden, London.
The San Jose Group (SJG) is a privately held multicultural marketing and advertising agency based in Chicago. SJG is a member of the San Jose Network which operates 33 offices in 18 countries, serving 36 markets across the US and Latin America. The agency also operates SJ Public Relations (SJPR) and San Jose Consulting (SJC).
George L. San Jose is the Founder and Chief Creative Officer of the multicultural marketing and advertising agency, The San Jose Group, public relations company SJ Public Relations and international marketing company, San Jose Consulting.
Al Garcia-Serra is a Cuban-American businessman. He has been founder and partner/COO/CEO of three marketing agencies, including Commonground/MGS, marketing communications' first minority-owned holding company. The holding group has headquarters in New York with offices in Chicago, Houston, Los Angeles and Miami.
Frank Cooper III is a business executive, branded entertainment leader and current Chief Marketing Officer for Visa. Cooper was earlier CMO of BlackRock, CMO/Chief Creative Officer of BuzzFeed and served as CMO of Global Consumer Engagement for PepsiCo, Inc.
Rudy Ruiz is a writer, advocate, and social entrepreneur. Ruiz is known for writing The Resurrection of Fulgencio Ramirez and Valley of Shadows, magical realism novels which received critical acclaim and literary awards. In 2014, Ruiz authored Seven for the Revolution, a book that explores the "hard lives of Latinos and the fraught relations between their native and adoptive countries." The book won Best Popular Fiction–English and Best First Book in Fiction at the 2014 International Latino Book Awards. Ruiz is also a regular special contributor to CNN and co-founder of Interlex, an advertising and marketing agency whose work is focused on "public sector, non-profit, and socially conscientious marketing for multicultural audiences." Interlex is one of the 50 largest U.S. Hispanic advertising agencies, according to AdAge.
Lenny Stern is a founding partner of creative marketing communication agency SS+K, the advertising agency that created the youth campaigns for the Barack Obama presidential campaigns of 2008 and 2012, credited with providing the decisive margins that resulted in Obama victories in each year. Stern and his company are also known for developing the yellow LIVESTRONG bracelet and messaging for the Lance Armstrong Foundation.
Interlex Communications, known as simply Interlex, is an American social marketing and advertising company that focuses on social issues such as public health and disaster relief. The company has over 50 employees with offices in Texas, New York, and California. Interlex was ranked on the Inc. 5000 list in 2010 and 2011, and is one of the largest Hispanic-owned marketing agencies.
The Hispanic Television Summit is an annual conference for those in the business of television and video for Hispanic viewers in the United States, and worldwide. The Hispanic Television Summit is presented by two leading business publications for the television industry, Broadcasting & Cable and Multichannel News, and is produced by Joe Schramm and Rafael Eli of Schramm Marketing Group. It is held each Autumn in New York City. Topics focus on the latest trends in the US Hispanic market related to brand advertising, consumer marketing, Media buying, video content creation, content acquisition and distribution, and the effects of those trends on the Hispanic television and video industry. The full-day event features multiple keynote and panel discussions, networking breaks, and the awards luncheon. The awards luncheon is the highlight of the event, where three or four notable executives, businesses or organizations are recognized for their achievements and leadership within the Hispanic television and video industry.
