Ruff Ryders Indy

Last updated
Ruff Ryders Indy
Parent company Universal Music Group
Founded2010
FounderDarrin "Dee" Dean
Joaquin "Waah" Dean and T-Davis
Distributor(s) Fontana Distribution
(In the US)
Universal Music Group
(Outside the US)
GenreVarious
Country of origin United States
Location New York City, New York
Official website

Ruff Ryders Indy is an independent record label founded by brothers Darrin "Dee" Dean and Joaquin "Waah" Dean.

A record label, or record company, is a brand or trademark associated with the marketing of music recordings and music videos. Sometimes, a record label is also a publishing company that manages such brands and trademarks, coordinates the production, manufacture, distribution, marketing, promotion, and enforcement of copyright for sound recordings and music videos, while also conducting talent scouting and development of new artists, and maintaining contracts with recording artists and their managers. The term "record label" derives from the circular label in the center of a vinyl record which prominently displays the manufacturer's name, along with other information. Within the mainstream music industry, recording artists have traditionally been reliant upon record labels to broaden their consumer base, market their albums, and be both promoted and heard on music streaming services, radio, and television. Record labels also provide publicists, who assist performers in gaining positive media coverage, and arrange for their merchandise to be available via stores and other media outlets.

Contents

History

In 2010, Joaquin and Darin Dean decided to revamp Ruff Ryders through a new venture known as Ruff Ryders Indy, as a Fontana/Universal affiliated distribution company that provides hands-on mentoring and consulting services to independent labels. Joaquin Dean has helped introduce artists like DMX, Eve, Swizz Beatz, The LOX, and others into pop culture, selling over 35 million records in the process.

Fontana Distribution US music distributor

Fontana Distribution is a division of San Francisco-based Isolation Network. A minority stake of the company was owned by Universal Music until INgrooves acquired Fontana Distribution from UMG in 2012 to form INgrooves Fontana.

Universal Music Group American music corporation

Universal Music Group is an American global music corporation that is a subsidiary of the French media conglomerate Vivendi. UMG's global corporate headquarters are located in Santa Monica, California. It is considered one of the "Big Three" music companies, along with Sony Music and Warner Music Group. Since 2004, the corporation is no longer related to the film studio Universal Studios. In 2019, Fast Company named Universal Music Group the most innovative music company and listed UMG among the Top 50 most innovative companies in the world and "amid the music industry's digital transformation, Universal is redefining what a modern label should look like." UMG has signed licensing agreements with more than 400 platforms worldwide.

DMX (rapper) American rapper and actor

Earl Simmons, known professionally as DMX, is an American rapper and actor. He began rapping in the early 1990s, and released his debut album, It's Dark and Hell Is Hot in 1998 to both critical acclaim and commercial success, selling 251,000 copies within its first week of release. He released his best-selling album, ... And Then There Was X, in 1999, which included the hit single "Party Up ". Since his debut, DMX has released seven studio albums.

Ruff Ryders Indy, Inc. has signed new artists to the label such as MOOK, Lil Waah (son of Joaquin Dean), Shella, and Hugo. The company is releasing its first new album a compilation that includes the established Ruff Ryders artists, DMX, Eve, LOX, Drag-On, Swizz Beatz, and Cassidy with the new artists entitled; Ruff Ryders Past, Present, Future on November 21, 2011, 2011. A third album by Drag-On will follow the release of the compilation, with additional music to be released by established and new artists of the label.

Drag-On is an American hip hop recording artist and actor from the Bronx borough of New York City. Drag-On is perhaps best known as an original member of the Ruff Ryders Entertainment imprint, where he released his debut album, Opposite of H2O (2000). The album was successful, debuting at number five on the US Billboard 200 chart and eventually sold over 500,000 copies and earning a gold certification from the Recording Industry Association of America (RIAA). After leaving Interscope Records, which issued his debut alongside Ruff Ryders, Drag-On joined Virgin Records and released his second album Hell and Back, in 2004. Hell and Back did not sell like Opposite of H2O. However, it did very well for an album that did not receive any promotions, radio spins, or advertising.

Artists

Current acts

ActYear signedAlbums released under Ruff Ryders IndyDescription
DMX 20111DMX was signed to Ruff Ryders Indy in 2011 after his release from prison. Under Ruff Ryders Entertainment, he has released 7 albums.
Eve 20113Eve signed to Ruff Ryders Indy and Re-signed to Swizz Beatz' Full Surface in 2011
Drag-On 20112Drag-On was signed to Ruff Ryders Indy in 2010 as part of the management company but became an official artist when Joaquin and Darin Dean decided to revamp Ruff Ryders as Ruff Ryders Indy.
Mook2011Rapper from Harlem, New York. Waah signed Mook to his Ruff Ryder Indy label in 2011.
Lil Waah2010Joaquin Dean Jr. aka Lil Waah is the son of Joaquin Dean and signed to Ruff Ryders Indy in 2010 at the Powerhouse Studio.
Shella2011Rapper, singer, songwriter, producer, and engineer. Born and raised in Honolulu.
L.A.C. Goon2011Rapper from New York City. Signed to Ruff Ryders Indy.
El-Gwoppo2011Rapper from Brooklyn, New York. Signed to Ruff Ryders Indy through a joint venture with Fetti Boy Nation.

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