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Sales & Marketing Executives International (SMEI) is a worldwide non-profit organization offering membership and professional sales and marketing certification. SMEI is dedicated to ethical standards, continuing professional development, knowledge sharing, and mentoring students. Founded in 1935 in the U.S. as the National Federation of Sales Executives, the organization grew to become the largest in the world for sales and marketing managers by the late 1940s.
SMEI’s activities are guided by five founding principles, designed to strengthen principles and practice of the profession.
For the credibility of the profession, SMEI established professional certifications in marketing and sales for professionals who have met and surpassed high standards of education, experience, knowledge, and ethical conduct. In 1984, Sales & Marketing Executives International, Inc. (SMEI) established sales certification and marketing certification programs for professionals to complete in order to be able to use its professional designations.
Certified Marketing Executive – CME
Certified Sales Executive – CSE
SMEI Certified Professional Salesperson – SCPS
SMEI Certified Professional Marketer – SCPM • For marketing representatives
Willis Turner, CAE CME CSE is the President & CEO of Sales & Marketing Executives International (1999 -
SMEI has two primary award programs that recognize individuals as exemplary in the field of sales and marketing:
SMEI has the following locations:
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