SalesforceIQ

Last updated
SalesforceIQ
Industry Customer Relationship Management
Founded2011
FounderAdam Evans, Steve Loughlin
Defunct2014
FateAcquired by salesforce.com
Headquarters,
United States
Products Cloud-Based customer relationship management
Website salesforceiq.com

SalesforceIQ (formerly RelateIQ), a subsidiary of Salesforce.com, was an American software company based in Palo Alto, California. The company's software involved a relationship intelligence platform that combines data from email systems, smartphone calls, and appointments to augment or replace standard relationship management tools or database solutions.[ buzzword ] It scanned "about 10,000 emails, calendar entries, and other data points per minute at first run". [1]

Contents

Acquired by salesforce.com in 2014 for close to $400 million, [2] the company's product was retired in 2020. [3]

Technology

Unlike traditional relationship management systems, which rely on data input by users to keep their teams informed and run predictive analytics, SalesforceIQ's platform automatically isolates and analyzes a user's professional emails and other interactions. In combining this data with information gleaned from other sources, such as LinkedIn and Facebook, SalesforceIQ leverages data science "to comb through emails, analyze them, and offer reminders and suggestions to busy salespeople." [4]

In March 2014, the company released "Closest Connections", a feature that "automates a normally time-consuming—and potentially erroneous—sales process" by identifying warm introductions for potential prospects based on real activity happening within a team's email inboxes, phones, calendars, and social networks. [5]

History

The company was founded in July 2011 by Adam Evans and Steve Loughlin. At the end of July 2013, the company hired data scientist DJ Patil as VP of Product. [6]

As part of the 2015 Dreamforce conference, RelateIQ was rebranded as SalesforceIQ. [7]

On March 13, 2020, the SalesforceIQ product was retired. [8]

Related Research Articles

Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.

Teradata Corporation is an American software company that provides cloud database and analytics-related software, products, and services. The company was formed in 1979 in Brentwood, California, as a collaboration between researchers at Caltech and Citibank's advanced technology group.

<span class="mw-page-title-main">Salesforce</span> American software company

Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides customer relationship management (CRM) software and applications focused on sales, customer service, marketing automation, e-commerce, analytics, and application development.

Webtrends is a private company headquartered in Portland, Oregon, United States. It provides digital analytics, optimization and software related to digital marketing and e-commerce. It provides services to approximately 2,000 companies.

Tableau Software, LLC is an American interactive data visualization software company focused on business intelligence. It was founded in 2003 in Mountain View, California, and is currently headquartered in Seattle, Washington. In 2019, the company was acquired by Salesforce for $15.7 billion. At the time, this was the largest acquisition by Salesforce since its foundation. It was later surpassed by Salesforce's acquisition of Slack.

Oracle CRM is a customer relationship management system created by Oracle Corporation. It includes a number of different cloud applications that can be deployed together or used individually to analyze customer data and help companies connect and manage sales, marketing, and customer support.

HubSpot, Inc. is an American developer and marketer of software products for inbound marketing, sales, and customer service. HubSpot was founded by Brian Halligan and Dharmesh Shah in 2006.

<span class="mw-page-title-main">Salesforce Marketing Cloud</span> Digital marketing automation provider

Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It was founded in 2000 under the name ExactTarget. The company filed for an IPO in 2007, but withdrew its filing two years later and raised $145 million in funding. It acquired CoTweet, Pardot, iGoDigital and Keymail Marketing. In 2012, it raised $161.5 million in an initial public offering, before being acquired by Salesforce for $2.5 billion in 2013. ExactTarget was renamed Salesforce Marketing Cloud in 2014 after its acquisition by Salesforce.

Lexalytics, Inc. provides sentiment and intent analysis to an array of companies using SaaS and cloud based technology. Salience 6, the engine behind Lexalytics, was built as an on-premises, multi-lingual text analysis engine. It is leased to other companies who use it to power filtering and reputation management programs. In July, 2015 Lexalytics acquired Semantria to be used as a cloud option for its technology. In September, 2021 Lexalytics was acquired by CX company InMoment.

"Carrier IQ Tops VisionMobile's 100 Million Club"(PDF). 26 March 2012. Archived from the original(PDF) on 26 March 2012. Retrieved 23 June 2019.

<span class="mw-page-title-main">Act-On</span> American software company

Act-On Software is a software-as-a-service product for marketing automation. The company is headquartered in Portland, Oregon and was founded in 2008, originally retailing its software exclusively through Cisco, which provided $2 million in funding.

Leadspace is a software as a service (SaaS) Data Science Company that provides a B2B Customer Data Platform. The company's products unifies multiple data sources, 1st party and 3rd party sources from social media, contact databases and customer relationship management systems and Marketing Automation platforms.

Base CRM is an enterprise software company based in Mountain View, California with R&D offices located in Kraków, Poland. It provides a web-based all-in-one sales platform that features tools for email, phone dialing, pipeline management, forecasting, reporting and more. Base's platform is available on iOS and Android, and was the first full native CRM Android app available. On September 10, 2018 Base was acquired by Zendesk and later rebranded as Zendesk Sell.

Cirrus Insight is a customer relationship management (CRM) platform that integrates Salesforce with third-party services, including Gmail and Microsoft's Office 365. The application was the first on Salesforce's AppExchange application marketplace to integrate Gmail with Salesforce.com, and it was the top-ranked application on the site for five months in 2012.

VoloMetrix, Inc. is an American subsidiary of Microsoft based in Seattle, Washington. VoloMetrix sells analytics software that combines data from collaboration platforms to create data visualizations and dashboards. At the end of April 2013, the company raised $3.3M in series A funding from Shasta Ventures. In October 2014, VoloMetrix announced a series B funding round with Shasta Ventures and Split Rock Partners that raised $12M. In September 2015, Microsoft announced that they had acquired the company, but did not disclose the amount. The acquisition was made to improve existing Microsoft offerings such as Microsoft Office 365 and Microsoft Delve.

Looker Data Sciences, Inc. is an American computer software company headquartered in Santa Cruz, California. It was acquired by Google in 2019 and is now part of the Google Cloud Platform. Looker markets a data exploration and discovery business intelligence platform.

<span class="mw-page-title-main">Gusto, Inc.</span> American payroll and benefits company

Gusto, Inc. is a company that provides payroll, benefits, and human resource management software for businesses based in the United States. Gusto handles payments to employees and contractors and also handles paperwork necessary to help client companies comply with tax, labor, and immigration laws.

Acompli is a discontinued mobile app that allowed for user interaction with email messages as well as management of multiple email accounts in one programme. In addition, the tool also organized one's calendar and shared files. This application provided for integration with cloud storage platforms such as Dropbox, OneDrive, and iCloud; it also carried support for Microsoft Exchange and Gmail. Acompli launched on 24 April 2014. The startup company, which had $7.3 million in funding, was led by CEO Javier Soltero, J.J. Zhuang (CTO) and Kevin Henrikson.

ThousandEyes, Inc. is a network intelligence company headquartered in San Francisco with offices in Dublin, London, New York, Tokyo, and Austin, Texas. The company produces software that analyzes the performance of local and wide area networks. On May 29, 2020, Cisco announced it would be acquiring ThousandEyes.

CB Insights is a private company with a business analytics platform and global database that provides market intelligence on private companies and investor activities. The platform is targeted at private equity, venture capital, investment banking, angel investing, and consulting professionals by providing insights about high growth private companies.

References

  1. Rusli, Evelyn (2013-06-12). "Your New Secretary: An Algorithm". The Wall Street Journal. Retrieved 2013-07-08.
  2. "Salesforce.com Agrees to Acquire RelateIQ for About $390 Million". Wall Street Journal. 2014-07-11. Retrieved 2014-08-15.
  3. "SalesforceIQ Help Page". Archived from the original on 2020-08-30. Retrieved 30 August 2020.
  4. Novet, Jordan (2013-12-03). "Startups fatten up Salesforce.com with analytics and data". VentureBeat. Retrieved 2013-12-10.
  5. Novet, Jordan (2014-03-22). "RelateIQ identifies the best employee to contact each new sales lead". VentureBeat.
  6. "Greylock's Data Scientist In Residence DJ Patil Joins Enterprise Relationship Manager RelateIQ As VP Of Product". TechCrunch. 2013-07-31. Retrieved 2013-10-02.
  7. Ungerleider, Neal (2015-09-15). "RELATEIQ, SALESFORCE'S $390 MILLION "SIRI FOR BUSINESS," GROWS UP". FastCompany. Archived from the original on 2015-10-05. Retrieved 2015-09-18.
  8. "SalesforceIQ Help Page". Archived from the original on 2020-08-30. Retrieved 30 August 2020.