In marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived if it is to achieve its objectives and continues with ensuring that the brand is perceived as planned and secures its objectives. Developing a good relationship with target markets is essential for brand management. Tangible elements of brand management include the product itself; its look, price, and packaging, etc. The intangible elements are the experiences that the target markets share with the brand, and also the relationships they have with the brand. A brand manager would oversee all aspects of the consumer's brand association as well as relationships with members of the supply chain.
A scale or balance is a device used to measure weight or mass. These are also known as mass scales, weight scales, mass balances, and weight balances.
Pop Rocks, also called popping candy, is a candy owned by Zeta Espacial S.A. Pop Rocks ingredients include sugar, lactose, and flavoring. It differs from typical hard candy in that pressurized carbon dioxide gas bubbles are embedded inside of the candy, creating a small popping reaction when it dissolves.
Tyco Toys was an American toy manufacturer. It was acquired by Mattel in 1997, becoming one of its brands.
WÜSTHOF is a knife-maker based in Solingen, Germany. Family owned for seven generations, the company's main products are mid-priced to high-end kitchen knives for domestic and professional use. WÜSTHOF is one of the leading manufacturers of chef's knives.
Mock turtle soup is an English soup that was created in the mid-18th century as an imitation of green turtle soup. It often uses brains and organ meats such as calf's head to duplicate the texture and flavour of the original's turtle meat after the green turtles used to make the original dish were hunted nearly to extinction. In the United States, mock turtle soup eventually became more popular than the original dish and is still popular in Cincinnati. The soup is also a traditional dish in the Lower Saxony areas of Germany, where it is considered a specialty of English cuisine.
Jarden was an American consumer products company. Formed by the spin out of Ball Corporation's canning business, the company became a wider conglomerate of consumer brands, particularly in the outdoors and home appliances market. Jarden was acquired in 2016 by Newell Rubbermaid, which renamed itself Newell Brands.
Premier Foods plc is a British food manufacturer headquartered in St Albans, Hertfordshire. The group owns many well-known brands, including Mr Kipling, Ambrosia, Bird's Custard, Angel Delight, Homepride cooking sauces, Lyons, Sharwood's, Loyd Grossman sauces, Oxo, Bisto, Batchelors and Plantastic. Premier Foods also produce cakes under the Cadbury's name, using the brand under licence. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.
Terraillon is a producer of household goods. Its products include consumer and medical weighing scales, consumer healthcare products and water filtration systems.
Sur La Table, Inc. is a privately held retail company based in Seattle, Washington, that sells kitchenware including cookware, cutlery, cooks' tools, small electrics, tabletop and linens, bakeware, glassware and bar, housewares, food, and outdoor products. As of October 2018, Sur La Table sold products in 184 stores in 32 states across the United States, as well as through their website and catalogs. Cooking classes are available in over 80 stores. Sur La Table has a blog, A Sharp Knife & Salt, that focuses on food, chefs, restaurants and products. Many of the company's stores offer culinary classes with plans to include a kitchen in every new store. The company's corporate headquarters is located in Seattle's Georgetown neighborhood.
Corelle Brands, LLC is an American kitchenware products maker and distributor based in Downers Grove, Illinois.
Uswitch Limited is a UK-based price comparison service and switching website founded in 2000. The site allows consumers to compare prices for a range of energy, personal finance, insurance, and communications services.
Descoware is a discontinued brand of porcelain- or enamel-coated cast-iron cookware Among notable Descoware pots are dutch ovens. Although Descoware is now little-remembered, specialist sources hold that it was the favorite cooking ware of American cooking instructor and television personality Julia Child, more so than Le Creuset, whose association with the chef has been widely reported. Child regularly used Descoware on her television show The French Chef. The Smithsonian Institution's installation about Child's kitchen featured a large orange Descoware pot on top of Child's own stove.
Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions. Brand awareness is one of two dimensions from brand knowledge, an associative network memory model. Brand awareness is a key consideration in consumer behavior, advertising management, and brand management. The consumer's ability to recognize or recall a brand is central to purchasing decision-making. Purchasing cannot proceed unless a consumer is first aware of a product category and a brand within that category. Awareness does not necessarily mean that the consumer must be able to recall a specific brand name, but they must be able to recall enough distinguishing features for purchasing to proceed. Creating brand awareness is the main step in advertising a new product or bringing back the older brand in light.
Birmingham Sound Reproducers (BSR) was a 20th-century British manufacturer of record player turntables, and, for a time, housewares.
W & T Avery Ltd. was a British manufacturer of weighing machines. The company was founded in the early 18th century and took the name W & T Avery in 1818. Having been taken over by GEC in 1979 the company was later renamed into GEC-Avery. The company became Avery Berkel in 1993 when GEC acquired the Dutch company Berkel. After the take over by Weigh-Tronix in 2000 the company was again renamed to be called Avery Weigh-Tronix with Avery Berkel continuing to operate as a brand. The company is based in Smethwick, West Midlands, United Kingdom.
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from generic or store brands.
Sir William Beilby Avery, 1st Baronet was a British philatelist who was entered on the Roll of Distinguished Philatelists in 1921 as one of the fathers of philately. His grandfather was the elder brother in W. & T. Avery, weighing machine makers of Birmingham and until he retired Sir William managed a great expansion of that business.
Keter Group, formerly Keter Plastic, is an Israeli manufacturer and marketer of resin-based household and garden consumer products, cabinets, outdoor entertainment products, and outdoor furniture. The company, established in 1948, has a chain of retail stores throughout Israel and operates 19 plants in Israel, Luxembourg, Europe, Canada and the United States. Keter products are marketed worldwide.
