Sam Richter

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Richter delivering a keynote presentation in 2019 Sam-richter-motivational-sales-keynote-speaker.jpg
Richter delivering a keynote presentation in 2019

Sam Richter is the CEO and founder of SBR Worldwide, LLC, an author, and a Hall of Fame motivational speaker. [1] Richter delivers motivational keynote and workshop presentations on a variety of technology, AI, and Generative AI, sales, and marketing topics to organizations around the globe.

Contents

Richter has developed a number of AI-powered software applications focused on online research and business intelligence, including the Sales Intel Engine, IntelLeads.ai, SearchLink.ai (for associations), Find5500.ai, FollowUp GPT, and the YouGotIntel platform.

Richter authored the book Take the Cold Out of Cold Calling [2] about Sales Intelligence and finding information online and using it for business and sales success.

Richter serves on the Boards of Directors for Brandpoint, [3] a content marketing services and software company, and Argos Risk, [4] a business financial risk insight firm. He also serves on the Board of Directors for Mental Health Navigators, a non-profit online community for parents of children experiencing mental health issues. [5]

History

Richter received his Certified Speaking Professional designation in 2014 from the National Speakers Association. [6] He also holds an advanced degree Certification in Executive Leadership from the University of St. Thomas and Boards of Director Certification from the University of St. Mary's/Caux Roundtable. He graduated from the University of Minnesota with a degree in journalism, and while there, he was a two-time Scholastic All-American and also a four-year player and letter winner on the University of Minnesota varsity football team. [7]

Richter started his career at Fallon McElligott Rice advertising, now known as Fallon Worldwide. Then, as an advertising writer and eventually creative director, Richter worked at numerous Twin Cities advertising agencies and eventually started his own firm, which he eventually sold. He was then a group director at Weber Shandwick, a global public relations firm. Following Shandwick, Richter was an executive at Digital River where he helped develop and market a software download program called eBot.

Following Digital River, for seven years, Richter was president of the James J. Hill Reference Library in St. Paul, Minnesota. Under Richter's direction, the Library developed numerous online programs and expanded its reach to serve an international audience. [8] He also spent time as Chief Marketing Officer at Actifi. [9]

Awards

Major Professional Speaking Award

Additional Professional Industry Awards:

Book Awards for Take the Cold Out of Cold Calling:

Publications

Books Authored:

Books Featured In:

Articles:

Citations

References

  1. ↑ "CPAE Inductees - National Speakers Association". nsaspeaker.org. 2021-10-04. Retrieved 2025-09-04.
  2. 1 2 Richter, Sam (2015). Take the Cold Out of Cold Calling (12th ed.). Beaver’s Pond Press. ISBN   978-1592982097.
  3. ↑ "Brandpoint | Branded Content Solutions". Brandpoint. Retrieved 2025-09-04.
  4. ↑ "Argos Risk | Business Insights for Managing Clients, Vendors, Originators and Prospects". www.argosrisk.com. Retrieved 2025-09-04.
  5. ↑ "Mental Health Navigators | Parent to Parent Support | United States". Mental Health Nav. Retrieved 2025-09-04.
  6. ↑ "CSP Directory". Airtable. Retrieved 2025-09-04.
  7. ↑ "Football Letterwinners". University of Minnesota Athletics. Retrieved 2025-09-04.
  8. ↑ StarTribune Article Archived 2009-10-23 at the Wayback Machine 2007-08-12
  9. ↑ "Ramping Up". thinkadvisor.com. Retrieved 2025-09-04.
  10. ↑ "NSA Minnesota - Awards". nsa-mn.com. Retrieved 2025-09-04.
  11. ↑ "CPAE - National Speakers Association". nsaspeaker.org. 2021-03-10. Retrieved 2025-09-04.
  12. ↑ "Sam Richter Inducted into Minnesota Speakers Hall of Fame". National Speakers Association. 2017.
  13. ↑ "World's Best Internet Marketing Thought Leaders, Speakers, and Trainers". Global Gurus. Retrieved 2025-05-07.
  14. ↑ "Sam Richter Named Institute for Excellence in Sales Speaker of the Year". May 26, 2021.
  15. ↑ "Sam Richter Named One of Top 50 Keynote Speakers". Top Sales World. 2019. Archived from the original on 2019-09-24. Retrieved 2019-09-24.
  16. ↑ Business Journal Article on Inc. Finalists 2007-12-26
  17. ↑ Business Journal 40 Under 40 Honorees 2003-05-16
  18. ↑ "40 Under Forty 2010 Winner". SlideShare. Retrieved 2025-09-04.
  19. ↑ "Past Winners". CODiE Awards. Retrieved 2025-09-08.
  20. ↑ "USA Book News - Covering What's Hot, New, & Noteworthy in the World of Books". usabooknews.com. Archived from the original on 2009-02-09. Retrieved 2025-09-04.
  21. ↑ "Announcing Results of the 3rd Annual Axiom Business Book Awards". Independent Publisher - feature. Retrieved 2025-09-04.
  22. ↑ "Announcing 2009 IPPY Awards National and Regional Results". Independent Publisher - feature. Retrieved 2025-09-04.
  23. ↑ "Sales Book Awards | Advancing Sales as a Profession". www.salesbookawards.org. Archived from the original on 2009-02-02. Retrieved 2025-09-04.
  24. ↑ "Winmark CEO keeps cool in poker tourney". Star Tribune. Archived from the original on 2015-08-10. Retrieved 2025-09-04.
  25. ↑ Mackay, Harvey (2021). Getting a Job Is a Job: Nailing a Job in a Hard Knock World. Blackstone Publishing. p. 62. ISBN   9781641465649.
  26. ↑ Hunter, Mark (2020). A Mind for Sales: Daily Habits and Practical Strategies for Sales Success. HarperCollins. p. 127. ISBN   9781400215768.
  27. ↑ Avrin, David (2019). Why Customers Leave (and How to Win Them Back). Red Wheel/Weiser. p. 64. ISBN   9781632651518.
  28. ↑ Blount, Jeb (2019). Fanatical Military Recruiting: The Ultimate Guide to Leveraging High-Impact Prospecting to Engage Qualified Applicants, Win the War for Talent, and Make Mission Fast. Wiley. p. 199. ISBN   9781119473626.
  29. ↑ Hunter, Mark. High-Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results. AMACOM. p. 62. ISBN   9780814437797.
  30. ↑ Sjodin, Terri (2016). Scrappy: A Little Book About Choosing to Play Big. Portfolio. p. 99. ISBN   9780698411821.
  31. ↑ Devitre, Doug (2015). Screen to Screen Selling: How to Increase Sales When Your Customers Are Remote. McGraw Hill. p. 82. ISBN   9780071848183.
  32. ↑ Blount, Jeb (2015). The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline. Wiley. p. 122. ISBN   9781119144755.
  33. ↑ Avrin, David (2014). It’s Not Who You Know, It’s Who Knows You! : A Practical Business Guide to Raising Your Profits by Raising Your Profile. Wiley. p. 171. ISBN   978-0692021521.
  34. ↑ Maselli, Frank (2013). Referrals: The Professional Way. Advantage Media Group. pp. 55, 64. ISBN   9781599324524.
  35. ↑ Sobczak, Art (2013). Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling. John Wiley & Sons. pp. Chapter 3, 94. ISBN   1118637518.
  36. ↑ Gitomer, Taylor, Riklan, Jeffrey, Eric, David (2010). Mastering the World of Selling: The Ultimate Training Resource from the Biggest Names in Sales. Wiley. ISBN   9780470651506.{{cite book}}: CS1 maint: multiple names: authors list (link)
  37. ↑ Mackay, Harvey (2010). Use Your Head to Get Your Foot in the Door: Job Search Secrets No One Else Will Tell You. Penguin Publishing Group. pp. XIII, 195, 267. ISBN   978-1591843214.
  38. ↑ Grover, Brent (2005). The Acquisitive Distributor: 4 Keys to Success When Buying a Wholesale Distribution Business. NAW. p. 44. ISBN   9780971475205.
  39. ↑ Richter, Sam (April 17, 2025). "Unlock the Secret to Sales Success". MHEDA Journal. Archived from the original on September 26, 2025.
  40. ↑ Foley, Roselle (September 20, 2024). "Unlocking the Secret to Sales Success". Archived from the original on September 26, 2025.
  41. ↑ Richter, Sam (January 18, 2024). "Five Practical Ways to Utilize ChatGPT in the Material Handling Industry". Material Handling Industry. Archived from the original on September 26, 2025.
  42. ↑ Gray, Ryan (June 5, 2022). "No Such Thing as Privacy in Today's Online World, Advises Speaker". Archived from the original on May 16, 2025.
  43. ↑ Feldman, Paul (January 1, 2022). "A Relationship Mindset — With Sam Richter". Archived from the original on September 26, 2025.
  44. ↑ Mackay, Harvey (January 3, 2021). "Finding a post-pandemic job can be a job in itself". Archived from the original on March 20, 2025.
  45. ↑ Jones, Michael (January 2, 2019). "Q&A with Sam Richter, author of Take the Cold Out of Cold Calling". Foodservice Consultants Society International Journal. Archived from the original on January 19, 2021.
  46. ↑ Patrie, Barry (August 22, 2016). "The Personal Touch Goes a Long Way Toward Keeping Customers". Archived from the original on September 26, 2025.
  47. ↑ Hartman, George (March 31, 2023). "Going beyond Google". Archived from the original on January 25, 2025.
  48. ↑ Skinner, Liz (March 13, 2013). "Taxpayers see red over identity theft". Archived from the original on September 26, 2025.
  49. ↑ Porter, Jane (November 19, 2012). "Seven Secrets to Cold Calling Success". Archived from the original on June 20, 2025.
  50. ↑ Mackay, Harvey (September 5, 2010). "The humble library, a valuable resource". Archived from the original on January 17, 2022.
  51. ↑ Uzelac, Ellen (March 1, 2010). "Social Networking: Going Online Without Crossing the Line". Archived from the original on June 14, 2021.
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