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Richter delivering a keynote presentation in 2019
Sam Richter is the CEO and founder of SBR Worldwide, LLC, an author, and a Hall of Fame motivational speaker[1]. Richter delivers motivational keynote and workshop presentations on a variety of technology, AI, and Generative AI, sales, and marketing topics to organizations around the globe.
Richter has developed a number of AI-powered software applications focused on online research and business intelligence, including the Sales Intel Engine, IntelLeads.ai, SearchLink.ai (for associations),[2] Find5500.ai, FollowUp GPT, and the YouGotIntel platform.
Richter authored the book Take the Cold Out of Cold Calling[3] about Sales Intelligence and finding information online and using it for business and sales success. The book was named a USA Book News Winner in the Business and Sales category,[4] an Axiom Business Book Award Silver Medalist,[5] an IPPY Award bronze medalist,[6] a Sales Book Awards Silver Medalist[7] and Sales Book of the Year by the American Association of Inside Sales Professionals.[8]
Richter has been featured in numerous books, articles, and podcasts[9] including NSA's 50 Years of Speaking Advice,[10]MHEDA Journal,[11][12]Insurance NewsNet,[13]One of a Kind Sales,[14]Alliance for Chemical Distribution,[15]Investment Executive,[16]Investment News,[17]Hardford Business,[18]ThinkAdvisor,[19]Finding a Job Post Pandemic (StarTribune),[20]Entrepreneur Magazine,[21]Brand Builders Group,[22]Allego - Generative AI,[23]The Art of Sales,[24]Wholesaler Masterminds,[25]University of Innovative Distribution,[26]School Transportation News,[27]Foodservice Consultants Society,[28]The Humble Library (StarTribune),[29]
Richter serves on the Boards of Directors for Brandpoint,[30] a content marketing services and software company, and Argos Risk,[31] a business financial risk insight firm. He serves on the Board of Directors for Mental Health Navigators, a non-profit online community for parents of children experiencing mental health issues, where Richter built the organization's mental health resource search engine.[32]
Awards
In 2017, Richter was inducted into the Minnesota Speakers Hall of Fame.[33] In 2019, Top Sales World named Richter one of the world's top 50 Keynote Speakers,[34] and in 2020, The Sweeney Agency Speakers Bureau named Richter one of the 15 Highest Rated Speakers for Virtual Events.[35] In 2021, The Institute for Excellence in Sales named Richter Speaker of the Year.[36] In 2025, Richter won the Lifetime Achievement Award from the Minnesota Professional Speakers Association.[37] Inside View named Richter as one of the Top 25 Most Influential People in Sales[38] and Sales Insider of the Month.[39] In 2003 Business Journal named Richter one of 40 top business leader under the age of 40,[40][41] and in 2024, Richter was named one of Global Guru's Top 30 Internet Marketing thought leaders (#11).[42] Richter is also a past finalist for Inc. Magazine Entrepreneur of the Year.[43]
In 2020, Richter was awarded the CPAE, the highest honor in the professional speaking business, and he was inducted into the Professional Speaker Hall of Fame.[44]
History
Richter received his Certified Speaking Professional designation in 2014 from the National Speakers Association.[45] He also holds an advanced degree Certification in Executive Leadership from the University of St. Thomas and Boards of Director Certification from the University of St. Mary's/Caux Roundtable. He graduated from the University of Minnesota with a degree in journalism, and while there, he was a two-time Scholastic All-American and also a four-year player and letter winner on the University of Minnesota varsity football team.[46]
Richter started his career at Fallon McElligott Rice advertising, now known as Fallon Worldwide. Then, as an advertising writer and eventually creative director, Richter worked at numerous Twin Cities advertising agencies and eventually started his own firm, which was later bought by a larger agency. He was then a group director at Weber Shandwick, a global public relations firm. Following Shandwick, Richter worked at Digital River where he helped develop and market a software download program called eBot, which in 2000, won a Codie Award.[47]
Following Digital River, for seven years, Richter was president of the James J. Hill Reference Library in St. Paul, Minnesota. Under Richter's direction, the Library developed numerous online programs and expanded its reach to serve an international audience.[48] He also spent time as Chief Marketing Officer at Actifi.[49]
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