A loyalty program or a rewards program is a marketing strategy designed to encourage customers to continue to shop at or use the services of one or more businesses associated with the program.
Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity/public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates.
Discounts and allowances are reductions to a basic price of goods or services.
Touch 'n Go is a contactless smart card system used for electronic payments in Malaysia. The system was introduced in 1997 and is widely used for toll payments on highways, public transportation, parking, and other services. The card is equipped with a radio-frequency identification (RFID) chip that allows users to make payments by simply tapping the card on a reader device. Touch 'n Go cards can be reloaded with funds either online or at designated reload kiosks. The system has become a popular and convenient way for Malaysians to make cashless transactions.
FatWallet was a comparison shopping website, centering on a set of forums that allowed users to publish deals and rebate offers on products and services, with computer-related products and electronics most prominent in the listings. It was headquartered in Beloit, Wisconsin, and ceased operation on October 9, 2017.
Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. Consumers find a product of interest by visiting the website of the retailer directly or by searching among alternative vendors using a shopping search engine, which displays the same product's availability and pricing at different e-retailers. As of 2020, customers can shop online using a range of different computers and devices, including desktop computers, laptops, tablet computers and smartphones.
Salem Media Group, Inc. is an American radio broadcaster, internet content provider, and magazine and book publisher based in Irving, Texas, targeting audiences interested in Christian values and what it describes as "family-themed content and conservative values".
An e-commerce payment system facilitates the acceptance of electronic payment for offline transfer, also known as a subcomponent of electronic data interchange (EDI), e-commerce payment systems have become increasingly popular due to the widespread use of the internet-based shopping and banking.
The term mobile commerce was originally coined in 1997 by Kevin Duffey at the launch of the Global Mobile Commerce Forum, to mean "the delivery of electronic commerce capabilities directly into the consumer’s hand, anywhere, via wireless technology." Many choose to think of Mobile Commerce as meaning "a retail outlet in your customer’s pocket."
Shopping cart software is a piece of e-commerce software on a web server that allows visitors to have an Internet site to select items for eventual purchase.
Google Checkout was an online payment processing service provided by Google aimed at simplifying the process of paying for online purchases. The web checkout service was combined with the NFC mobile payments app launched in September of 2011 called Google Wallet under a platform brand of the same name. On November 20, 2013, the web checkout part of the service was fully retired.
An online wallet is a software or web service that allows users to store and control their online shopping information, such as logins, passwords, shipping address and credit card details. It also provides a method for consumers to purchase products from online retailers.
Google Pay Send, previously known as Google Wallet, was a peer-to-peer payments service developed by Google before its merger into Google Pay. It allowed people to send and receive money from a mobile device or desktop computer.
A cashback website is a type of reward website that pays its members a percentage of the money that they spend when they purchase goods and services via its affiliate links.
Salem Web Network is a Christian website company, headquartered in Richmond, Virginia with offices in Dallas and Nashville. The company is owned and operated by Salem Communications.
Fortumo was an Estonian company which developed a platform for digital service providers for user growth and monetization.
SparkBase, LLC was a stored-value and gift card transaction processor located in Cleveland, Ohio, United States from 2004 to 2016. It provided private-label, stored-value, specialty gift cards, customer loyalty, and community rewards programs to Independent Sales Organizations. ISOs then sold these gift and loyalty products to merchant customers along with credit card services and processing equipment.
Merchant Customer Exchange (MCX) was an American company created by a consortium of U.S. retail companies to develop a merchant-owned mobile payment system, which was to be called "CurrentC." The joint venture was announced on August 15, 2012.
Apple Wallet is a digital wallet developed by Apple Inc. and included with iOS and watchOS that allows users to store Wallet passes such as coupons, boarding passes, student ID cards, government ID cards, business credentials, resort passes, car keys, home keys, event tickets, public transportation passes, store cards, and – starting with iOS 8.1 – credit cards, and debit cards for use via Apple Pay.
Prodege, AG is an American online marketing, consumer polling, and market research company based in El Segundo, California. The company develops consumer rewards and polling programs under various brands including Swagbucks, MyPoints, InboxDollars, CouponCause, Tada, Ysense, Upromise, and Pollfish.
