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Samboy (Snackfood) is a brand of crinkled potato chips released in Australia. It is owned by Snack Brands Australia.
The most popular flavours are Chicken, Original, Salt & Vinegar, Atomic Tomato and BBQ.
Samboy Chips were originally produced and distributed by Norm and Ed Meyer in the 1950s. [1]
In the 1960s Samboy chips were not crinkle cut and only came in barbecue flavour. In the 1980s, the "Original" (ready salted) flavour was called "Samboy Gold".
The brand is best remembered by its 1980s advertising campaign that stated “Samboy: The flavour really hits you”. [2] One ad featured a man on a bicycle delivering chips to various people. He would hit the front brake at the last moment, performing an 'endo' as he came to an abrupt stop. He'd then present the pink bag of "Salt and Vinegar Samboy" chips, before immediately cycling off hastily, pulling a 'mono' as he left. The confused customer would then be drenched in a huge amount of salt and vinegar falling from the sky. Subsequent deliveries would see recipients hit by falling giant chickens and flattened by a solid brick BBQ, representing the different flavours available.
An advertising campaign during the 1990s included the slogan "Hit me with a Samboy chip", with the television commercial featuring a variety of Australian celebrities furthering the slogan to "hit me slowly, hit me quick, hit me, hit me, hit me", imitating the song Hit Me With Your Rhythm Stick by Ian Dury & The Blockheads.
In 2003-2004 Arnotts discontinued the 'Atomic Tomato' flavour.
In late 2008 the brand was reintroduced after being acquired by Snack Brands Australia due to demand from groups on the social networking site Facebook. [3] Original, BBQ, Chicken, Salt & Vinegar as well as Atomic Tomato were the flavours re-released. [3]
A potato chip or crisp is a thin slice of potato that has been deep fried, baked, or air fried until crunchy. They are commonly served as a snack, side dish, or appetizer. The basic chips are cooked and salted; additional varieties are manufactured using various flavorings and ingredients including herbs, spices, cheeses, other natural flavors, artificial flavors, and additives.
Hula Hoops are a snack food made out of potatoes and corn in the shape of short, hollow cylinders. Created by KP Snacks in the United Kingdom in 1973. As well as being sold in the UK, they are also sold in the Republic of Ireland, New Zealand and South Africa. Hula Hoops are also sold in Belgium under the "Croky" tag, made in the UK but marketed and distributed from Mouscron, Belgium. In France, Hula Hoops are produced by Vico.
Quavers are a deep-fried potato-based British snack food. Launched in the UK in 1968, they were originally made by Smith's. Since 1997 they have been produced by Walkers. The name comes from the musical note, quaver.
Pot Noodle is a brand of instant noodle snack foods from the United Kingdom, available in a selection of flavours and varieties. This dehydrated food consists of noodles, assorted dried vegetables and flavouring powder. It is prepared by adding boiling water, which rapidly softens the noodles and dissolves the powdered sauce.
The Smith's Snackfood Company is a British-Australian snack food brand owned by the American multinational food, snack, and beverage corporation PepsiCo. It is best known for its brand of potato crisps. The company was founded by Frank Smith and Jim Viney in the United Kingdom in 1920 as Smiths Potato Crisps Ltd, originally packaging a twist of salt with its crisps in greaseproof paper bags which were sold around London. The dominant brand in the UK until the 1960s when Golden Wonder took over with Cheese & Onion, Smith's countered by creating Salt & Vinegar flavour which was launched nationally in 1967.
Twisties are a type of cheese curl corn-based snack food product, available mainly in Australia, and other Oceanian countries such as Papua New Guinea, New Caledonia, Vanuatu and Fiji, the Southeast Asian countries Malaysia, Thailand, Singapore and Brunei, and the island of Mauritius in the Indian Ocean. They are also available in Europe, but marketed as "Fonzies", and in France as "Belin Croustilles". It was launched in 1950 by the General Foods Corporation. The brand name is owned by The Smith's Snackfood Company. While originally an Australian-owned company, Smith's was acquired in August 1998 by Frito-Lay, the second largest producer of snack foods in Australia, which in turn is owned by American multi-national PepsiCo. In Malaysia, Twisties is a product of Mondelēz International, after having been a part of Danone and later, Kraft Foods previously. In Thailand, the Twisties trademark is owned by Lay's, which like The Smith's Snackfood Company, is owned by PepsiCo.
CC's is an Australian brand of flavoured tortilla chips produced since the early 1980s, originally by The Smith's Snackfood Company, and currently by Snack Brands Australia. CC's are predominantly sold in Australia and come in assorted flavours. CC's were also sold in New Zealand until Bluebird Foods decided to locally produce the American brand Doritos in March 2010. However, the CC's brand returned to New Zealand shelves for a limited run in 2019, and will return for a second run in 2023. CC's are 100% Australian manufactured.
Thins is one of the largest brands of savoury snack potato chips currently available in Australia, and is owned by Snack Brands Australia. The snack food is a thinly-sliced variety of potato chip (crisp) and comes in a variety of flavours, including Chicken, Original, Salt & Vinegar, BBQ Ribs,Cheese & Onion, Sour Cream & Chives and Light & Tangy. Thins compete chiefly with Smith's Thinly Cut, another thinly sliced potato chip, along with various crinkle cut brands.
Humpty Dumpty Snack Foods is an American food company, operating as a subsidiary of Old Dutch Foods, that packages and sells snack foods. The company is named after the nursery rhyme character and features the character as the company logo. Humpty Dumpty products are generally sold in New England, Quebec and Atlantic Canada.
Monster Munch are a British baked corn snack created by Smiths in 1977 and manufactured by Walkers. They are aimed at children and widely consumed in the United Kingdom. Flavours include Roast Beef, Pickled Onion and Flamin' Hot.
KP Snacks Ltd is a British producer of branded and own-label maize-, potato-, and nut-based snacks, "Choc Dips" and nuts. The KP stands for “Kenyon Produce”. The company is based in Slough, England, UK.
Bluebird Foods Ltd is a New Zealand division of the U.S.-based PepsiCo corporation, that manufactures snack foods, cereals and muesli bars. All snacks are manufactured at the Bluebird Foods factory in Wiri, Auckland.
Hostess is the name of a potato chip brand that was the leading brand in Canada for many years after its creation in 1935. It merged with US-based Lay's in 1988.
McCoy's is a brand of crinkle-cut crisps made in the United Kingdom by KP Snacks. It was first produced in 1985 and is marketed under the slogan "The Real McCoy's – Accept No Imitations", exploiting the Scottish idiom "the real McCoy". McCoy's is the third biggest brand in the bagged crisps market, with 5 million packets consumed each week and nearly a third of all UK households consuming the product. It was once promoted by United Biscuits "as the only overtly male-targeted crisp brand".
Walkers Snack Foods Limited, trading as Walkers, is a British snack food manufacturer mainly operating in the UK and Ireland. The company is best known for manufacturing potato crisps and other (non-potato-based) snack foods. In 2013, it held 56% of the British crisp market. Walkers was founded in 1948 in Leicester, England, by Henry Walker. The Walkers family sold the business in 1970 to American food producer, Standard Brands. In 1989, Walkers was acquired by Lay's owner, Frito-Lay, a division of PepsiCo.
Toobs are a brand of Australian snack food, first created in 1954 by Albert Cranum, and owned and sold by the British Australian company The Smith's Snackfood Company, trading as "Smith’s". The potato-based flavoured snack took their name from the characteristic shape of the crisps.
Frito-Lay Canada, Inc., formerly the Hostess Frito-Lay Company, is a Canadian division of the U.S.-based Frito-Lay owned as a subsidiary of PepsiCo that manufactures, markets and sells corn chips, potato chips and other snack foods. The primary snack food brands produced under the Frito-Lay name include Fritos corn chips, Cheetos cheese-flavored snacks, Doritos and Tostitos tortilla chips, Lay's and Ruffles potato chips, Smartfood flavored popcorn and Rold Gold pretzels. The company is headquartered in Mississauga, Ontario and has four production plants in Cambridge, Ontario; Lévis, Quebec; Kentville, Nova Scotia; and Taber/Lethbridge, Alberta.
Squares formerly known as Square and Square Crisps are a British brand of square-shaped crisps made by Walkers, a subsidiary of PepsiCo. They were originally made by The Smith's Snackfood Company.