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Samel 90 is a Bulgarian manufacturer of electronics, situated in Samokov, Bulgaria.
It was established in 1964 aiming at satisfying the needs of the Bulgarian Army of Electronic Communication Equipment. After 1990 the traditional range of special purpose products has been enriched with consumer electronics in the fields of telecommunications, specialized electronics for lighting industry, automotive spare parts, etc. Nevertheless, Samel 90 continues to develop and expand its range of special purpose products and remains one of the main suppliers and integrators of telecommunication and other electronic equipment for the Ministry of Defence and the Ministry of Interior of the Republic of Bulgaria. The products of Samel 90 are well accepted in the UK, Germany, Belgium, France, USA, China, as well as many countries from the Middle East and Africa. This makes Samel 90 a competitive, export-oriented company, as the export share reaches as far as 70% of the annual sales.
1964 - A branch of the “Signal” Factory - Sofia is established in the town of Samokov as a plant of closed technological cycle for the production of military radio-electronics for the needs of the Bulgarian Army, the Ministry of Interior and the member states of Warsaw Pact. The plant is situated at 60 km to the south of the Capital of Bulgaria and there is a possibility of easy access to different kinds of transport means.
1982 – The plant is named “Hristo Nikov” and already incorporates various types of productions and facilities. It is part of the “Electron” holding company.
1990–1991 – The plant is renamed to “Samel 90” after “Samokov Electronics 1990” and becomes an independent company.
1999 – Samel 90 is transformed into a share holding company of 100% private capital.
The economy of Bulgaria functions on the principles of the free market, having a large private sector and a smaller public one. Bulgaria is an industrialised upper-middle-income country according to the World Bank, and is a member of the European Union (EU), World Trade Organization (WTO), Organization for Security and Co-operation in Europe (OSCE) and Organization of the Black Sea Economic Cooperation (BSEC). The Bulgarian economy has experienced significant growth (416%) starting from $13.15 billion and reaching estimated gross domestic product (GDP) of $67.9 billion or $171.185 billion, GDP per capita of $24,595, average gross monthly salary of 1,349 leva, and net average monthly salary of $1,505 (2019). The national currency is the lev, pegged to the euro at a rate of 1.95583 leva for 1 euro. The lev is the strongest and most stable currency in Eastern Europe.
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