Samfoto

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Samfoto Picture Agency was a photographer-run Norwegian photography agency established in 1976. In 2011 it was bought by NTB Scanpix. Samfoto was photographer-run and primarily sold stock photographs to Norwegian media. [1]

Contents

Samfoto represented a large number of Norwegian and Scandinavian freelance photographers, and its archive includes more than 300 000 images. [2]

History

Samfoto was founded by six photographers in 1976, inspired by the photo cooperative Magnum Photos, [3] and based on the philosophy of a picture agency run by photographers. [4] Five of the photographers worked freelance, and the sixth was a permanently employed executive officer. [5] : 164  Among the six were Per-Anders Rosenkvist, Sven Erik Dahl, Rune Lislerud and Geir Bølstand, who met in Studentenes fotoklubb (The Students' Photo Club) at the University of Oslo and founded Fotogruppe 72 together; [4] this group was established in the wake of the 1972 referendum on Norwegian membership in the European Communities. [5] : 164 

Several of the photographers were left-wing political activists, and they documented demonstrations, house occupations and society from a political point of view. [4] According to Rosenkvist, this led to Samfoto's phone line and "all" the photographers being surveilled. [4] In Samfoto's early years, the company signed all of their photographs collectively. [5] : 168  Profit was not Samfoto's primary concern; they instead aimed to provide "sociocritical and documentative" photography, especially on topics they had deemed to be poorly understood by the public. [5] : 164  The company's politics were reflected in which work they chose to carry out; they did not do advertising work, nor did they provide erotic photography for men's magazines. [5] : 164, 168 

Approximately 100 Norwegian photographers joined Samfoto in the eighties and nineties. [6] At its peak, around 200 freelance photographers were affiliated with Samfoto. [5] : 168  In 1988 the association Norwegian Nature Photographers began collaborating with the agency. In 1989 four of the photographers in the women's photography association Hera joined Samfoto to have better support in distributing and selling their photographs. [6]

In the years 2000 – 2001 distribution of pictures from the archive was changed from physical to digital and the Samfoto archive was launched on the Internet. The transition from analogue to digital images was challenging, and for a period they had to produce digital files, slides and print copies of photos. [3] By their 30th anniversary, in 2006, a hundred photographers were affiliated with the service.

Legacy

In 2011 Samfoto was purchased by Scanpix, a company that is owned by the Norwegian News Agency (NTB). [7] At the time, NTB said that Samfoto would continue to use its own name and had a separate archive, [7] but as of 2025 it no longer exists as a separate entity.

The Norwegian media still frequently publishes stock photos that are copyrighted to Samfoto. As of 2025, Samfoto's archives are searchable at NTB Bilder by using the search term "Samfoto". [8]

References

  1. ↑ "Samfoto (Fotograffirma)". digitaltmuseum.org. Retrieved 2025-12-31.
  2. ↑ Garvik, Olav (2025-03-19), "Samfoto AS", Store norske leksikon (in Norwegian), retrieved 2025-12-31
  3. 1 2 Geard, Kathrine (2006-09-11). "Samfoto er 30 år: – En prestasjon". Journalisten (in Norwegian Bokmål). Retrieved 2025-12-31.
  4. 1 2 3 4 Løberg, Morten (2013). Fotografi mellom fiksjon og virkelighet [Photography Between Fiction and Reality] (in Norwegian). Oslo: Fotografisk forlag. p. 8. ISBN   9788299916417.
  5. 1 2 3 4 5 6 Sørlie, Thale; Langgåt, Anja Hysvær; Oulie, Hege; Lund, Harald Østgaard (2025). "Til kamp med kamera" [To Battle With the Camera]. Usynlig til stede: om hvordan fotografi har endret Norge etter 1945 [Invisibly Present: How Photography Has Changed Norway After 1945]. Oslo: Forlaget Press. ISBN   978-82-328-0598-3 – via National Library of Norway.
  6. 1 2 Moen, Sølvi Bennett (2021-03-23). "Kvinnelige pressefotografer i arbeiderpressen". Arbeiderhistorie. 25 (1): 179–198. doi: 10.18261/issn.2387-5879-2021-01-11 . ISSN   0801-7778. I Samfoto inngikk Møller i et helt miljø av ca. 100 fotografer som hadde flere samlinger i året hvor de viste hverandre bilder og diskuterte fotografi, og hun sier selv at hun muligens ikke hadde kommet inn i Samfoto uten å være en del av «Hera»[In Samfoto Møller was one of a large environment of around 100 photographers who met several times a year, showing each other photos and discussing photography, and she says herself that she might not have been able to join Samfoto if she hadn't been part of Hera.]
  7. 1 2 "Scanpix overtar Samfoto". Journalisten (in Norwegian Bokmål). 2011-07-01. Retrieved 2025-12-31.
  8. ↑ "NTB Bilder og video". bilder.ntb.no. Retrieved 2025-12-31.
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