Sascha Lobo | |
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 Lobo at the Frankfurt Book Fair in 2019 | |
| Born | 11 May 1975 |
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| Nationality | German |
Sascha Lobo (born 11 May 1975 in Berlin) [1] is a German blogger, writer, journalist, Audiobook-narrator and copywriter. [2] Lobo's work is primarily concerned with the Internet and with the social effects of new technology. [3]
In 2000, Lobo founded a short-lived advertising agency, [4] [5] and in the following years worked in advertising while also writing for the magazine Blond. [5] In 2005 he co-founded the blog Riesenmaschine. The following year his book Wir nennen es Arbeit (engl. "We call it work", co-written with Holm Friebe) was published.
In 2007 Lobo co-founded adical (later renamed adnation), a blog-focussed marketing agency.
His first novel Strohfeuer was published in September 2010.
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