Sasson Jeans

Last updated

Sasson Jeans was an American apparel brand. The brand was founded by Maurice Sasson and by Paul Guez in 1976. [1] [2]

Contents

History

The brand was created in 1976. At one point, it had a heavy advertisement campaign that included sponsoring boxers such as World Boxing Council Heavyweight world champion Larry Holmes [3] and that same entity's world Featherweight champion Juan LaPorte (who was forced out of a promotional contract with Guez by boxing promoter Don King) [4]

Demise

Maurice Sasson left Sasson Jeans in 1979. In 1983, Jordache, a rival apparel company, bought out the Maurice Sasson brand name and appointed Maurice Sasson as president and chief designer of Jordache's new brand, Bronco Jeans. Maurice Sasson left Sasson Jeans during an era in which Sasson Jeans also faced a lawsuit in court from the Vidal Sassoon hair products brand, in which Vidal Sassoon alleged that Sasson Inc. had appropriated their name. That lawsuit was settled after Sasson Inc. agreed not to pronounce the last syllable of their name on their television ads as if it sounded like "soon", thus minimizing public confusion about both brands. [5]

Eventually, in 1986, Sasson Inc., owners of the Sasson Jeans brand, declared bankruptcy, with assets of $11.5 million dollars versus debts of $7.5 million of the same currency. [5]

Related Research Articles

<span class="mw-page-title-main">Juan Laporte</span> Puerto Rican boxer

Juan Laporte, also known as Juan La Porte is a former boxer who was born in Guayama, Puerto Rico. In 1982, La Porte won the vacant WBC featherweight title, forcing undefeated Colombian Mario "Martillo" Miranda to quit on his stool. Throughout his 22-year-long career, La Porte fought some of the greatest fighters of each decade, including Hall of Fame members Salvador Sanchez, Eusebio Pedroza, Azumah Nelson, Wilfredo Gomez, Barry McGuigan, Kostya Tszyu & Julio Cesar Chavez Sr. He retired in 1999 with a record of 40–16, with many of his losses being highly competitive, and sometimes controversial, affairs.

<span class="mw-page-title-main">Quiksilver</span> Brand of surf-inspired apparel and accessories

Quiksilver is a brand of surf-inspired apparel and accessories that was founded in 1969 in Torquay, Victoria, but is now based in Huntington Beach, California. It is one of the world's largest brands of surfwear and boardsport-related equipment. The parent company changed its name in March 2017 from Quiksilver, Inc. to Boardriders, Inc., and is the owner of the brands Quiksilver, Roxy and DC Shoes. In 2018, Boardriders acquired Billabong International Limited, gaining the Billabong, Element, Von Zipper, RVCA and XCEL brands.

<span class="mw-page-title-main">Vidal Sassoon</span> English hairstylist, businessman, and philanthropist

Vidal Sassoon was a British hairstylist, businessman, and philanthropist. He was noted for repopularising a simple, close-cut geometric hairstyle called the bob cut, worn by famous fashion designers including Mary Quant and film stars such as Mia Farrow, Goldie Hawn, Cameron Diaz, Nastassja Kinski and Helen Mirren.

<span class="mw-page-title-main">Aéropostale (clothing)</span> Clothing retailer

Aéropostale, is an American shopping mall–based retailer of casual apparel and accessories, principally targeting young adults and teenagers through its Aéropostale stores. Aéropostale maintains control over its proprietary brands by designing, sourcing, marketing, and selling all of its own merchandise. The company operates Aéropostale stores in the United States and through its e-commerce site.

Bugle Boy Industries, Inc. was a clothing company founded by William Mow in 1977. It is perhaps best known for its namesake brand of denim jeans that were popular in the 1980s. The company declared bankruptcy in 2001.

<span class="mw-page-title-main">Jordache</span> American clothing, real estate and aviation company

Jordache Enterprises, Inc. is an American clothing company that markets apparel, including shirts, jeans, and outerwear. The brand is known for its designer jeans that were popular in the late 1970s and early 1980s. Since the 2000s, Jordache has also diversified into real estate in the United States and other ventures in Israel. The brand name Jordache is a contraction of Joe, Ralph, David, and Avi Naccache (Nakash).

<span class="mw-page-title-main">American Apparel</span> American apparel manufacturer

American Apparel Inc. is an online-only retailer and former brick-and-mortar stores operator based in Los Angeles, California. Founded by Canadian businessman Dov Charney in 1989, it was a vertically integrated company that ranked as one of the largest apparel manufacturers and marketers in North America.

<span class="mw-page-title-main">J.Crew</span> American Retail Company

J.Crew Group, Inc., is an American multi-brand, multi-channel, specialty retailer. The company offers an assortment of women's, men's, and children's apparel and accessories, including swimwear, outerwear, lounge-wear, bags, sweaters, denim, dresses, suiting, jewelry, and shoes.

<span class="mw-page-title-main">VF Corporation</span> American apparel company

VF Corporation is an American global apparel and footwear company founded in 1899 by John Barbey and headquartered in Denver, Colorado. The company's 13 brands are organized into three categories: Outdoor, Active and Work. The company controls 55% of the U.S. backpack market with the JanSport, Eastpak, Timberland, and The North Face brands.

<span class="mw-page-title-main">Lucky Brand Jeans</span> American denim company

Lucky Brand is an American denim company founded in Vernon, California in 1990 by Gene Montesano and Barry Perlman. Lucky also produces other apparel, including activewear, outerwear, T-shirts, and professional attire.

Nine West Holdings is an American designer, marketer and wholesaler of branded clothing, shoes and accessories. In 2019, the company restructured under the new name Premier Brands Group Holdings Llc.

<span class="mw-page-title-main">Stuff by Hilary Duff</span>

Stuff by Hilary Duff was a lifestyle brand that was launched by American singer and actress Hilary Duff in February 2004.

Paul Marciano is a French-born American fashion designer, businessman, investor, and philanthropist. He is the co-founder of Guess? Inc; his black-and-white advertisements have won numerous Clio awards. Initially run by all four Marciano brothers, today the company and its extension lines, Marciano and G by Guess, are handled by Paul and Maurice. He is also a large benefactor to one of the larger Sephardic synagogues in Los Angeles, Em Habanim.

<span class="mw-page-title-main">Calvin Klein (fashion house)</span> American fashion brand

Calvin Klein Inc. is an internationally operating, American fashion house. The company, which became famous for its designer underwear and denim lines in the 1980s, specializes in mass-market ready-to-wear clothing for all genders and age groups as well as leather products, lifestyle accessories and shoes, home furnishings, perfume/cosmetics, eyewear, jewellery and watches in the mid-price segment. Its high-end runway fashion division, which represented the top level of the various Calvin Klein sub-brands, was discontinued in 2019.

B.U.M. Equipment, a clothing brand under the ownership of BUM Equipment LLC, is a street fashion clothing company that was founded in 1986 in a Seattle garage. The brand is known for its beginning as a Los Angeles casual sportswear brand for men, women, and children. The brand had financial troubles in the mid-1990s under the management of the original owner, Chauvin International, Ltd. It went bankrupt in 1996 and was acquired by the creditors of B.U.M. International Inc. and managed by SOS Management in 1997. SOS Management, and its successor B.U.M. Equipment LLC, subsequently relaunched B.U.M. Equipment. The brand's fashion lines include men's, women's, junior's, and children's sportswear apparel, as well as hosiery, footwear, backpacks, handbags, luggage, and eyewear. According to the LA Times, B.U.M. Equipment is "one of the most successful young men's sportswear brands in California fashion history."

Ashley Stewart is an American plus size women's clothing company and lifestyle brand, which was founded in 1991. The name Ashley Stewart was inspired by Laura Ashley and Martha Stewart, who the company saw as icons of upscale Americana.

Linda Joy Wachner is an American businesswoman. She was President and CEO of Warnaco Group Inc. from 1986 to 2001. She began her career as a buyer for department stores including Foley's and Macy's.

True Religion Brand Jeans is an American clothing company established in April 2002 by Jeff Lubell and Kym Gold and is based in Vernon, California.

Yosef/Joseph "Joe" Nakash is an Israeli-American businessman, real estate investor, and co-founder of Jordache Enterprises.

Edison Brothers Stores, Inc., was a retail conglomerate based in St. Louis, Missouri. It operated numerous retail chains mainly located in shopping malls, mostly in the fields of shoes, clothing and entertainment, with Bakers Shoes as its flagship chain. The company was liquidated and condemned in 1999, though some of the chains it operated continued under different owners.

References

  1. "Vintage Fashion Guild : Label Resource : Sasson". vintagefashionguild.org.
  2. "The founder and president of Sasson Jeans Inc. was... - UPI Archives". UPI.
  3. "Seven Scenes From The Life of A Quiet Champ | The Stacks Reader".
  4. https://tss.ib.tv/boxing/featured-boxing-articles-boxing-news-videos-rankings-and-results/43455-mysterious-death-salvador-sanchez
  5. 1 2 Jr, JUBE SHIVER (October 11, 1986). "With Fad Faded, Sasson Jeans Seeks Bankruptcy Shield". Los Angeles Times.