Securian Canada

Last updated
Securian Canada
Company typePrivate
IndustryInsurance
Founded1955
HeadquartersToronto, Ontario, Canada
Key people
Nigel Branker, CEO
ProductsLife, Accident, Creditor, Critical illness, Association & Affinity, Business insurance
Number of employees
300+
Parent Securian Financial Group
Website https://www.securiancanada.ca/

Securian Canada is the brand name under which Canadian Premier Life Insurance Company and Canadian Premier General Insurance Company operate. [1] These two Canadian insurance companies are headquartered in Toronto, Ontario. These insurance companies provide a range of insurance products and services within the creditor market, consisting of banks and credit unions, [2] [3] [4] the association and affinity Market, [5] composed of member and student association groups, and retailers, and the Specialty Market, [6] composed of finance companies and other lenders. Products for various markets include creditor mortgage, loan and line of credit, credit card balance protections, group life, disability and critical illness insurance. As of 2024, the company has five offices across Canada with more than 300 employees.

Contents

Securian Canada is the Canadian subsidiary of Securian Financial Group, a provider of insurance, investment, and retirement solutions based out of St. Paul, Minnesota, United States. Its roots go back to 1955, when the Canadian Premier Life Insurance Company was incorporated. In 2017, the business and its affiliates [7] were purchased and brought under the Securian Financial umbrella upon Securian Financial's entry into the Canadian market. [8]

Following the reintegration of Valeyo Inc. and the acquisition of Sun Life Assurance Company of Canada's Sponsored Markets business in early 2023, Canadian Premier Life Insurance Company, Canadian Premier General Insurance Company and Valeyo all rebranded to Securian Canada. [9] Since 2023, Securian Canada has served as the official life insurance partner of the Canadian Football League (CFL). [10]

Leadership structure

The following members compose the company’s executive leadership team:

Certifications and accolades

Partnerships and sponsorships

Securian Canada serves as the official life insurance partner of the Canadian Football League (CFL) and is the presenting sponsor of the CFL’s Diversity in Football program. [13]

In 2023, Securian Canada announced their official sponsorship of the Canadian Association of Black Insurance Professionals (CABIP), underlining their commitment to promoting diversity within the insurance industry and supporting Black insurance professionals in their careers. [14]

It has also supported the following organizations through sponsorships, donations, and ongoing partnership:

  1. ↑ Canadian Premier insurers rebrand as Securian Canada
  2. ↑ "Canadian Premier Life Insurance Company acquiring Gerber Life Canadian insurance business".
  3. ↑ [ https://www.businesswire.com/news/home/20210908005177/en/Acquisition-Expands-Securian-Financial%E2%80%99s-Canadian-Distribution ]
  4. ↑ [ https://financialpost.com/pmn/press-releases-pmn/business-wire-news-releases-pmn/policyme-launches-new-critical-illness-insurance-offering-the-most-covered-conditions-in-canada-for-adults ]
  5. ↑ "Securian Canada and CAA partner to offer new life and health & dental insurance solutions". 17 January 2024.
  6. ↑ [https://www.businesswire.com/news/home/20230717292274/en/Securian-Canada-Selects-the-FINEOS-Platform-to-Expand-Disability-Management-Offering Securian Canada Selects the FINEOS Platform to Expand Disability Management Offering | Business Wire ]
  7. ↑ Securian Completes Acquisition of Canadian Premier Life, CRI Canada from ivari
  8. ↑ How will Canada's federal dental plan impact life and health insurance? | Insurance Business Canada (insurancebusinessmag.com)
  9. ↑ [ https://financialpost.com/pmn/press-releases-pmn/business-wire-news-releases-pmn/canadian-premier-rebrands-to-securian-canada-following-acquisition-of-sun-lifes-sponsored-markets-business ]
  10. ↑ [ https://mediaincanada.com/2023/02/08/securian-signs-multi-year-sponsorship-with-the-cfl/ ]
  11. ↑ Great Place to Work
  12. ↑ [ https://womeningovernance.world/10e-edition-du-gala-de-reconnaissance-de-la-gouvernance-au-feminin-a-montreal-un-nombre-record-dorganisations-obtiennent-la-certification-parite-en-reconnaissance-de-leur-engagement-excep/ ]
  13. ↑ [ https://press.cfl.ca/cfl-and-securian-canada-present-diversity-in-football-program ]
  14. ↑ "CABIP Announces Partnership with Securian Canada – CABIP".
  15. ↑ Financial Post Article

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