Self-evaluation maintenance theory

Last updated

Self-evaluation maintenance (SEM) concerns discrepancies between two people in a relationship. The theory posits an individual will maintain as well as enhance their self-esteem via a social comparison to another individual. [1] Self-evaluation refers to the self-perceived social ranking one has towards themselves. It is the continuous process of determining personal growth and progress, which can be raised or lowered by the behavior of others. Abraham Tesser created the self-evaluation maintenance theory in 1988. The self-evaluation maintenance model assumes two things: that a person will try to maintain or increase their own self-evaluation, and self-evaluation is influenced by relationships with others. [1]

Contents

A person's self-evaluation (which is similar to self-esteem) may be raised when a close other performs well. [1] For example, a sibling scores the winning goal in an important game. Self-evaluation will increase because that person is sharing his/her success. The closer the psychological relationship and the greater the success, the more a person will share in the success. [1] This is considered the reflection process. When closeness and performance are high, self-evaluation is raised in the reflection process. If someone who is psychologically close performs well on a task that is irrelevant to a person's self-definition, that person is able to benefit by sharing in the success of the achievement.

At the same time, the success of a close other can decrease someone's self-evaluation in the comparison process. This is because the success of a close other invites comparison on one's own capabilities, thereby directly affecting one's own self-evaluation. [1] This is also strengthened with the closeness of the psychological relationship with the successful other. Using a similar example: a sibling scores the winning goal in an important game; but you are also on the same team and through comparison, your self-evaluation is lowered. When closeness (sibling) and performance (scored the winning goal) are high, self-evaluation is decreased in the comparison process. This is further expressed when the comparison is related to something you value in your personal identity. If you are aspiring to become a professional soccer player, but your sibling scores the winning goal and you do not, the comparison aspect of SEM will decrease your self-evaluation.

In both the reflection and comparison processes, closeness and performance level are significant factors. If the closeness of another decreases, then a person is less likely to share the success and/or compare him/herself, which lessens the likelihood of decreasing self-evaluation. A person is more likely to compare him/herself to someone close to him/her, like a sibling or a best friend, than a stranger. There are different factors in which a person can assume closeness: family, friends, people with similar characteristics, etc. If an individual is not close to a particular person, then it makes sense that he/she will not share in their success or be threatened by their success. At the same time, if the person's performance is low, there is no reason to share the success and increase self-evaluation; there is also no reason to compare him/herself to the other person. Because their performance is low, there is no reason it should raise or lower his/her self-evaluation. According to Tesser's (1988) theory, if a sibling did not do well in his/her game, then there is no reason the individual's self-evaluation will be affected.

Closeness and performance can either raise self-evaluation through reflection or lower self-evaluation through comparison. Relevance to self-identity determines whether reflection or comparison will occur. There are many different dimensions that can be important to an individual's self-definition. A self-defining factor is any factor that is personally relevant to your identity. For example, skills in music may be important to one's self-definition, but at the same time, being good in math may not be as important, even if you are skilled at it. Relating to your self-definition, you may consider yourself a musician but not a mathematician, even if you are skilled in both. Relevance assumes that a particular factor that is important to an individual is also important to another person. Relevance can be as simple as a shared dimension which one considers important to who they are. If relevance is high, then one will engage in comparison, but if relevance is low, one will engage in reflection. [1] For example, if athletics is important to a person and that person considers athletics to be an important dimension of his/her self-definition, then when a sibling does well in athletics, the comparison process will take place and his/her self-evaluation will decrease. On the other hand, if athletics is not a dimension he/she uses for self-definition, the reflection process will take place and he/she will celebrate the sibling's success with the sibling; his/her self-evaluation will increase along with the sibling's because he/she is not threatened or challenged by the sibling's athletic capability.

Tesser (1988) suggests that people may do things to reduce the decrease in self-evaluation from comparison. One can spend less time with that particular individual, thereby reducing closeness or one can change their important self-definition and take up a new hobby or focus on a different self-defining activity, which reduces relevance (e.g., A siblings success in your favorite sport may lead you to stop playing). The third way of avoiding a decrease in self-evaluation through the comparison process is to affect another's performance (e.g., by hiding a sibling's favorite shoes or believe that his/her performance was based on luck) or one can improve their own skills by practicing more. The conditions that predict whether an individual will interfere with another's performance in the sake of their own self-evaluation include the closeness of the individuals and the relevance of the activity. When the relevance is high, the comparison process is more important than the reflection process. When the relevance is high and the activity is high in self-defining importance, the other person poses a larger threat than when the relevance is low.

Moral behavior

Mazar et al. (2008) investigated how self-concept maintenance applies to moral behavior. They found that participants engaged in dishonest behaviors to achieve external benefits up to a point. However, their need to maintain a positive view of themselves, as being honest, limited the extent of their dishonest behavior. [2]

Research examples

Tesser & Smith (1980) experimented with this theory. Men were recruited and asked to bring a friend with them. They were then put into groups of four, Man A and Man A's friend along with Man B and Man B's friend. Half the subjects were told that the study's purpose was measuring important verbal skills and leadership. This was the high relevance group. The other two subjects were told that the task had nothing to do with verbal skills, leadership or anything important. This was considered the low relevance group. The activity was based on the game Password, where persons have to guess a word based on clues. Each man was given an opportunity to guess the word while the other three gave clues from a list. The other three can give clues that are easy or difficult based on their own judgment and whether or not they would like to help the other person guess the word. The clues given to the person were necessary to guess the word. The first pair of partners performed poorly (as instructed in the experimental design). The experiment was interested in the behavior of the second group of men. The next pairing was designed to partner a stranger with a friend. Researchers were trying to see when a friend was helped more than a stranger and when a stranger was helped more than a friend. The results supported their hypothesis. In 10 out of 13 sessions, when relevance was high (told that this activity measures important verbal and leadership skills) the stranger was helped more than a friend. Also, in 10 out of 13 sessions, when relevance was low (subjects were told that this activity determined nothing of importance) the friend was helped more than the stranger. [1] The prediction of the self-evaluation maintenance theory was strongly supported.

Having previously discovered that the most positive evaluations occurred in participants when have low relevance with high closeness to another individual, Tesser (1989) [3] sought to test whether emotional arousal mediated this relation. In the above sibling sport examples, it is evident that the self-evaluation process is an emotionally stimulating one. Tesser was interested in whether the emotional effect was a side-effect of the self-evaluation process, or whether it was a mediating effect (i.e., whether it was a partial factor influencing the evaluation). Tesser believed that if emotion was a mediating factor, that if emotional arousal was engaged and misattributed, that the self-evaluation process would be activated with all other factors controlled. To test, subjects arrived in pairs that knew one another prior. Two conditions were given vitamin C pills, where in the control condition they were truthfully told the pills would have no effect, and in the misattribution condition, they were told these pills would cause arousal, activating a placebo effect. Subjects then completed both relevant and non-relevant tasks, both with other subjects close and not close with them, then ratings of the other participants were measured. The results found that subjects in the misattribution condition had much more extreme ratings of other participants. When the task was high in relevancy, the subject rating the other participant much worse than the control condition. The findings show that while emotional activation is not the only factor determining evaluations, it is a mediating factor with some effect.

Zuckerman & Jost (2001) compares the self-evaluation maintenance theory to the work of Feld (1991). As the self-evaluatory maintenance theory would lead one to judge a stranger higher than their friends (based on popularity) in order to prevent a drop in self-evaluation, Feld's (1991) research demonstrated that people must have fewer friends than their friends do in order to remain popular. This is based on a mathematical equation that explains why popular people are involved in more social circles than unpopular people. These are not the only two research examples. For more examples see the references.

Selfeval.jpg

This graph illustrates the basic principles of Tesser's (1988) self-evaluatory maintenance model of behavior. Relevance determines whether reflection or comparison will occur. When relevance is low (the factor does not affect self-definition) as the other's performance increases, so does self-evaluation, allowing that person to share in the celebration of the other person (reflection). When relevance is high (the factor is important to self-definition also) as the other's performance increases, self-evaluation decreases because that person is being compared to the other person (comparison). If relevance is high, then one will engage in comparison, but if relevance is low, one will engage in reflection. [1]

See also

Notes

  1. 1 2 3 4 5 6 7 8 Tesser, A. (1988). "Toward a self-evaluation maintenance model of social behavior". In Berkowitz, L. (ed.). Advances in Experimental Social Psychology. Vol. 21. New York: Academic Press. pp. 181–227. ISBN   0-12-015221-5.
  2. Mazar, N., Amir, O., and Ariely, D. (2008). The dishonesty of honest people: a theory of self-concept maintenance. J. Market. Res. 45, 633–644.doi: 10.1509/jmkr.45.6.633.
  3. Tesser, Abraham; Pilkington, Constance; Mclntosh, William D (1989). "Self-Evaluation Maintenance and the Mediational Role of Emotion: The Perception of Friends and Strangers". Journal of Personality and Social Psychology. 57 (3): 442–456. doi:10.1037/0022-3514.57.3.442. PMID   2778633.

Related Research Articles

In social psychology, an interpersonal relation describes a social association, connection, or affiliation between two or more persons. It overlaps significantly with the concept of social relations, which are the fundamental unit of analysis within the social sciences. Relations vary in degrees of intimacy, self-disclosure, duration, reciprocity, and power distribution. The main themes or trends of the interpersonal relations are: family, kinship, friendship, love, marriage, business, employment, clubs, neighborhoods, ethical values, support and solidarity. Interpersonal relations may be regulated by law, custom, or mutual agreement, and form the basis of social groups and societies. They appear when people communicate or act with each other within specific social contexts, and they thrive on equitable and reciprocal compromises.

<span class="mw-page-title-main">Attitude (psychology)</span> Concept in psychology and communication studies

An attitude "is a summary evaluation of an object of thought. An attitude object can be anything a person discriminates or holds in mind." Attitudes include beliefs (cognition), emotional responses (affect) and behavioral tendencies. In the classical definition an attitude is persistent, while in more contemporary conceptualizations, attitudes may vary depending upon situations, context, or moods.

In the psychology of self, one's self-concept is a collection of beliefs about oneself. Generally, self-concept embodies the answer to the question "Who am I?".

<span class="mw-page-title-main">Social exchange theory</span> Generalization theory explaining social behaviour regarding society and economics

Social exchange theory is a sociological and psychological theory that studies the social behavior in the interaction of two parties that implement a cost-benefit analysis to determine risks and benefits. The theory also involves economic relationships—the cost-benefit analysis occurs when each party has goods that the other parties value. Social exchange theory suggests that these calculations occur in romantic relationships, friendships, professional relationships, and ephemeral relationships as simple as exchanging words with a customer at the cash register. Social exchange theory says that if the costs of the relationship are higher than the rewards, such as if a lot of effort or money were put into a relationship and not reciprocated, then the relationship may be terminated or abandoned.

Intercultural communication is a discipline that studies communication across different cultures and social groups, or how culture affects communication. It describes the wide range of communication processes and problems that naturally appear within an organization or social context made up of individuals from different religious, social, ethnic, and educational backgrounds. In this sense, it seeks to understand how people from different countries and cultures act, communicate, and perceive the world around them. Intercultural communication focuses on the recognition and respect of those with cultural differences. The goal is mutual adaptation between two or more distinct cultures which leads to biculturalism/multiculturalism rather than complete assimilation. It promotes the development of cultural sensitivity and allows for empathic understanding across different cultures.

Self-knowledge is a term used in psychology to describe the information that an individual draws upon when finding answers to the questions "What am I like?" and "Who am I?".

Social comparison theory, initially proposed by social psychologist Leon Festinger in 1954, centers on the belief that individuals drive to gain accurate self-evaluations. The theory explains how individuals evaluate their opinions and abilities by comparing themselves to others to reduce uncertainty in these domains and learn how to define the self. Comparing oneself to others socially is a form of measurement and self-assessment to identify where an individual stands according to their own set of standards and emotions about themselves.

In psychology, self-efficacy is an individual's belief in their capacity to act in the ways necessary to reach specific goals. The concept was originally proposed by the psychologist Albert Bandura in 1977.

Self-determination theory (SDT) is a macro theory of human motivation and personality that concerns people's innate growth tendencies and innate psychological needs. It pertains to the motivation behind people's choices in the absence of external influences and distractions. SDT focuses on the degree to which human behavior is self-motivated and self-determined.

Behavioural change theories are attempts to explain why human behaviours change. These theories cite environmental, personal, and behavioural characteristics as the major factors in behavioural determination. In recent years, there has been increased interest in the application of these theories in the areas of health, education, criminology, energy and international development with the hope that understanding behavioural change will improve the services offered in these areas. Some scholars have recently introduced a distinction between models of behavior and theories of change. Whereas models of behavior are more diagnostic and geared towards understanding the psychological factors that explain or predict a specific behavior, theories of change are more process-oriented and generally aimed at changing a given behavior. Thus, from this perspective, understanding and changing behavior are two separate but complementary lines of scientific investigation.

Attribution is a term used in psychology which deals with how individuals perceive the causes of everyday experience, as being either external or internal. Models to explain this process are called Attribution theory. Psychological research into attribution began with the work of Fritz Heider in the early 20th century, and the theory was further advanced by Harold Kelley and Bernard Weiner. Heider first introduced the concept of perceived 'locus of causality' to define the perception of one's environment. For instance, an experience may be perceived as being caused by factors outside the person's control (external) or it may be perceived as the person's own doing (internal). These initial perceptions are called attributions. Psychologists use these attributions to better understand an individual's motivation and competence. The theory is of particular interest to employers who use it to increase worker motivation, goal orientation, and productivity.

<span class="mw-page-title-main">Crab mentality</span> Metaphor about spiteful attitude

Crab mentality, also known as crab theory, crabs in a bucket mentality, or the crab-bucket effect, is a mentality of which people will try to prevent others from gaining a favourable position in something, even if it has no effect on those trying to stop them. It is usually summarized with the phrase "If I can't have it, neither can you".

Self-enhancement is a type of motivation that works to make people feel good about themselves and to maintain self-esteem. This motive becomes especially prominent in situations of threat, failure or blows to one's self-esteem. Self-enhancement involves a preference for positive over negative self-views. It is one of the three self-evaluation motives along with self-assessment and self-verification . Self-evaluation motives drive the process of self-regulation, that is, how people control and direct their own actions.

In social psychology, illusory superiority is a cognitive bias wherein people overestimate their own qualities and abilities compared to others. Illusory superiority is one of many positive illusions, relating to the self, that are evident in the study of intelligence, the effective performance of tasks and tests, and the possession of desirable personal characteristics and personality traits. Overestimation of abilities compared to an objective measure is known as the overconfidence effect.

Implicit self-esteem refers to a person's disposition to evaluate themselves in a spontaneous, automatic, or unconscious manner. It contrasts with explicit self-esteem, which entails more conscious and reflective self-evaluation. Both explicit and implicit self-esteem are constituents of self-esteem.

Job performance assesses whether a person performs a job well. Job performance, studied academically as part of industrial and organizational psychology, also forms a part of human resources management. Performance is an important criterion for organizational outcomes and success. John P. Campbell describes job performance as an individual-level variable, or something a single person does. This differentiates it from more encompassing constructs such as organizational performance or national performance, which are higher-level variables.

Abraham Tesser is a Distinguished Research Professor Emeritus of Psychology at the University of Georgia. His research has made significant contributions to several areas in the field of social psychology. He created the self-evaluation maintenance model, a theory in social psychology that focuses on the motives for self-enhancement.

Social comparison bias is the tendency to have feelings of dislike and competitiveness with someone seen as physically, socially, or mentally better than oneself. Social comparison bias or social comparison theory is the idea that individuals determine their own worth based on how they compare to others. The theory was developed in 1954 by psychologist Leon Festinger. This can be compared to social comparison, which is believed to be central to achievement motivation, feelings of injustice, depression, jealousy, and people's willingness to remain in relationships or jobs. The basis of the theory is that people are believed to compete for the best outcome in relation to their peers. For example, one might make a comparison between the low-end department stores they go to frequently and the designer stores of their peers. Such comparisons may evoke feelings of resentment, anger, and envy with their peers. This bias revolves mostly around wealth and social status; it is unconscious and people who make these are largely unaware of them. In most cases, people try to compare themselves to those in their peer group or with whom they are similar.

Self-persuasion is used to explain one aspect of social influence. This theory postulates that the receiver takes an active role in persuading himself or herself to change his or her attitude. Unlike the direct technique of Persuasion, Self-persuasion is indirect and entails placing people in situations where they are motivated to persuade themselves to change. More specifically what characterizes a self-persuasion situation is that no direct attempt is made to convince anyone of anything. Thus, with self-persuasion, people are convinced that the motivation for change has come from within, so the persuasion factors of another person's influence is irrelevant. Therefore, Self-persuasion is almost always a more powerful form of persuasion than the more traditional persuasion techniques. Self-Persuasion, also has an important influence in Social judgment theory, Elaboration Likelihood Model, Cognitive Dissonance and Narrative paradigm.

Praise as a form of social interaction expresses recognition, reassurance or admiration.

References