Related Research Articles
A newsletter is a printed or electronic report containing news concerning the activities of a business or an organization that is sent to its members, customers, employees or other subscribers. Newsletters generally contain one main topic of interest to its recipients. A newsletter may be considered grey literature. E-newsletters are delivered electronically via e-mail and can be viewed as spamming if e-mail marketing is sent unsolicited.
Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. By contrast, advertising is of a mass-message nature.
Advertising mail, also known as direct mail, junk mail, mailshot or admail, letterbox drop or letterboxing (Australia) is the delivery of advertising material to recipients of postal mail. The delivery of advertising mail forms a large and growing service for many postal services, and direct-mail marketing forms a significant portion of the direct marketing industry. Some organizations attempt to help people opt out of receiving advertising mail, in many cases motivated by a concern over its negative environmental impact.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Email marketing strategies commonly seek to achieve one or more of three primary objectives, to build loyalty, trust, or brand awareness. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
The Weather Network (TWN) is a Canadian English-language weather information specialty channel. It delivers weather information on television, digital platforms and TV apps. Currently, The Weather Network is available in Canada, the U.S. and the UK. Additionally, The Weather Network has successful weather counterpart brands which include MétéoMédia (French-Canadian), Eltiempo (Spain), Wetter Plus (Germany) and Clima.
Joseph Myron Segel was an American entrepreneur. He was the founder of over 20 American companies, most notably QVC, an American television network, and the Franklin Mint, a producer of mail-order collectibles. Segel was named to the Direct Marketing Association's Hall of Fame in 1993. He was honored with a Lifetime Achievement Award from the Electronic Retailing Association and an honorary doctorate from Drexel University.
In marketing, lead generation is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.
Crain Communications Inc is an American multi-industry publishing conglomerate based in Detroit with 13 non-US subsidiaries.
Direct Selling Association (DSA) is the U.S.-based national trade association for companies that market products and services directly to consumers through an independent, entrepreneurial sales force. DSA was created to promote, protect, and police the direct selling industry while providing communications, government relations, and organizational support to direct selling companies and their independent salesforce. Direct Selling Association trade groups not located in the United States are independent of the U.S. DSA and represent organizations locally in Canada, United Kingdom, Australia, Malaysia, India, Singapore, and New Zealand, to name a few locations.
Account executive is a role in advertising, marketing, and finance involving intimate understanding of a client company's objectives and products and a professional capability to provide effective advice toward creation of successful promotional activities and strategies. The account executive directly works with, and provides services to, one or more delegate officers or executives of the client company.
CD Publications began as a news service firm located just outside Washington DC, United States. The company produces Web-based "news services" whose topics of coverage include housing, health care, education, funding, aging and Native Americans.
Aging News Alert is a news service published in Silver Spring, MD by CD Publications.
Community Development Digest, a news service published by Silver Spring-based CD Publications, is one of the oldest professional community development periodicals still being produced.
Community Health Funding Report is a news service published in Silver Spring, MD by CD Publications.
CD Housing Register is a news service published in Silver Spring, MD by CD Publications.
Native American Report is a news service published in Silver Spring, MD by CD Publications. It reports on activities of Congress, the courts and federal agencies related to tribal interests.
Federal & Foundation Assistance Monitor is a news service produced in Silver Spring, MD by CD Publications.
Children & Youth Funding Report is a news service produced in Silver Spring, MD by CD Publications. It reports on public and private sources of funding for programs focused on high-risk, low income and underserved youth and children.
Landlord Law & Multi-housing Report is a news service produced in Silver Spring, Maryland by CD Publications. It covers federal and state court decisions and HUD rulings on public, assisted, senior and disabled housing.
MailerMailer was an email marketing and newsletter service provider offered primarily to small and medium-sized businesses to create, send, and track email newsletters.
References
- "Acquisition." (1999-11-30). Newsletter on Newsletters, The. Found online at "Allbusiness.com (http://www.allbusiness.com/marketing/direct-marketing-direct-mail/355189-1.html)".
- "Beat Borscht News--Partings, Firings, Hirings, Weddings: Welcome, 2001" (Winter 2001). Age Beat: The Newsletter of the Journalists Exchange on Aging. Found online at "Asaging.org (http://www.asaging.org/agebeat/borscht.html)".