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Serocee is a UK based hip hop and dancehall artist and entrepreneur.
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Born in Birmingham, raised in Jamaica and developed in London, Serocee is a product of sound system culture. He comes from a long line of Jamaican DJs, selectors and musicians with parents who were both sound system selectors during the 70s and 80s. His father was most notably a soundman with UK national champions, ‘Cosmic’ Sound.
An energetic performer with immense stage presence, Serocee’s undeniable charm, charisma and passion have enabled him to fuse his unique ‘Brumaican’ accent with his cultural origins to create a strong identity in the UK music scene. Whether DJing in sound clashes, battling it out as a freestyle rapper or hyping up a crowd and an MC, Serocee’s deft ability to seamlessly navigate within Hip Hop, Dancehall, Soca and UK Bass movements has positioned him as a mainstay talent within the worldwide festival and club circuits (Glastonbury, Parklife, Rototom, Boomtown, Tramlines, Exit, Fuji Rock), fuelling a career spanning almost 2 decades.
From the UK and Jamaica to Trinidad and Japan, Australia and India to America and Canada, Serocee, has graced global stages performing with and alongside household names, including Busta Rhymes, De La Soul, Basement Jaxxx Toddla T, MJ Cole, Tony Mattherhon, Mr Vegas, Ghetts, Bunji Garlin, DJ Puffy, The Roots, Pharoahe Monch and many more.
Notable collaborations have also culminated in landmark moments, including Red Bull Culture Clash Winner (Team Mixpak), as a member of producer group, Jus Now and member of the Toddla T Sound alongside Toddla T, Shola Ama and DRS. More recently, brand partnerships have been cultivated with Wray & Nephew (UK), Rum Kitchen and VP Records/Greensleeves Records.
A passionate Jamaican and staunch advocate for building legacy, Serocee spent his formative years between St. Catherine and Kingston, Jamaica surrounded by entertainers. It was this early indoctrination into the would of entertainment that ignited his love affair with music, planting a seed for dancehall and reggae, cultivating his passion for preserving culture and tradition for the next generation. This is the driving force behind his mission to embody the spirit of Caribbean culture, across the globe.
Serocee founded Rum ‘N’ Bass (2010) as a vehicle to spread the culture. He recognises the nuances of each country’s unique representation of carnival, and how they feed into the fabric of London’s infamous Notting Hill Carnival. He curates and hosts Rum ‘N’ Bass’ annual flagship, pre-carnival boat party, Carnival on the Thames, welcoming international tourists and UK party-goers alike.
