Servant Foundation

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The Servant Foundation, also known as The Signatry, [1] is an American 501(c)(3) non-profit organization funded primarily by anonymous donors, that operates a donor-advised fund. It is best known for "He Gets Us", a religious advertising campaign that was first launched in 2022 and is no longer affiliated with Servant. [2] [3] The foundation describes its mission as being to "inspire and facilitate revolutionary, biblical generosity". [1]

Contents

The Servant Foundation has been funded in part by the billionaire Green family, who are among fifty other families contributing millions of dollars to the foundation. [4] [5] The Servant Foundation has used that money to fund legislation that is anti-LGBTQ and anti-abortion. Contributions from the foundation to other far-right Christian organizations exceed a total amount of $65 million. [6] [7] [8]

History

The Servant Foundation was founded by Bill High in 2000. [9] From 2000 to 2017, it was an affiliate of the National Christian Foundation. [7]

The Servant Foundation's most public facing effort has been the "He Gets Us" advertising campaign, airing during Super Bowl commercial breaks. [10] [11] As of early 2024, the campaign is no longer affiliated with the foundation. [3]

References

  1. 1 2 Roberts, Andrea Suozzo, Alec Glassford, Ash Ngu, Brandon (2013-05-09). "Servant Foundation, Full Filing - Nonprofit Explorer". ProPublica. Retrieved 2023-12-01.{{cite web}}: CS1 maint: multiple names: authors list (link)
  2. ↑ Carter, Joe (2 March 2023). "The FAQs: What You Should Know About the 'He Gets Us' Campaign". The Gospel Coalition. Retrieved 13 November 2023.
  3. 1 2 "'He Gets Us' returns with new Super Bowl commercials for Jesus". USA TODAY. Retrieved 2024-02-12.
  4. ↑ Lowe, Peggy; Margolies, Dan (February 11, 2023). "'He Gets Us': A Kansas campaign spent $20 million on Super Bowl ads to rebrand Jesus Christ". The Lawrence Times.
  5. ↑ Biron, Bethany (21 October 2022). "16 of the biggest controversies in Hobby Lobby's 50-year history — from denying contraceptives for employees to illegally smuggling ancient tablets". Business Insider. Retrieved 12 February 2024.
  6. ↑ Knefel, John (October 29, 2024). "Anti-Civil Rights Organizations Go All-in on Election Denial". Media Matters For America.
  7. 1 2 Bauer, Sydney; Cariboni, Diana (28 November 2023). "Non-profit trying to rebrand Jesus for Gen Z is main funder for US hate group". opendemocracy.net. Retrieved 2023-12-01.
  8. ↑ Hayes, Jana (October 23, 2024). "Is Hobby Lobby's David Green helping fund a 'Stop the Steal' 2.0? Here's what the WSJ said". The Oklahoman. In the 12 months leading up to March 2020, the foundation donated $11,000 to the fledgling Conservative Partnership Institute.
  9. ↑ Jones, Kevin J. (December 5, 2022). "Super Bowl 2023: Who's behind those 'He Gets Us' ads about Jesus?". Catholic News Agency. Retrieved 2023-12-01.
  10. ↑ Willingham, AJ (13 February 2023). "The truth behind the 'He Gets Us' ads for Jesus airing during the Super Bowl". CNN. Retrieved 12 February 2024.
  11. ↑ Wright, Matthew (12 February 2024). "Billionaire family aims to convert Super Bowl fans with 'haters' campaign". MSN. Retrieved 12 February 2024.


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