Servant Foundation

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The Servant Foundation, also known as The Signatry, [1] is an American 501(c)(3) non-profit organization funded primarily by anonymous donors, that operates a donor-advised fund. It is best known for "He Gets Us", a religious advertising campaign that was first launched in 2022 and is no longer affiliated with Servant. [2] [3] The foundation describes its mission as being to "inspire and facilitate revolutionary, biblical generosity". [1]

Contents

History

The Servant Foundation was founded by Bill High in 2000. [4] From 2000 to 2017, it was an affiliate of the National Christian Foundation. [5]

In 2023, it was reported that the Servant Foundation had donated more that $65 million to the anti-abortion, anti-LGBT rights conservative Christian legal advocacy group Alliance Defending Freedom in the period from 2018 to 2021. [5]

"He Gets Us" Campaign

The billionaire Green family has been criticized for contributing millions of dollars to the Servant Foundation, which funds anti-LGBTQ legislation, has supported Supreme Court decisions which denied medical coverage for contraception based on religious beliefs and funds the Alliance Defending Freedom.

The most public use of these funds has been the "He Gets Us" campaign during Super Bowl commercial breaks. As of early 2024, the campaign is no longer affiliated with the foundation. [3]

Criticism

The Southern Poverty Law Center lists the Alliance Defending Freedom, which the Servant Foundation has funded, as a hate group "founded by some 30 leaders of the Christian Right." [6] [7] [8] [9]

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References

  1. 1 2 Roberts, Andrea Suozzo, Alec Glassford, Ash Ngu, Brandon (2013-05-09). "Servant Foundation, Full Filing - Nonprofit Explorer". ProPublica. Retrieved 2023-12-01.{{cite web}}: CS1 maint: multiple names: authors list (link)
  2. Carter, Joe (2 March 2023). "The FAQs: What You Should Know About the 'He Gets Us' Campaign". The Gospel Coalition. Retrieved 13 November 2023.
  3. 1 2 "'He Gets Us' returns with new Super Bowl commercials for Jesus". USA TODAY. Retrieved 2024-02-12.
  4. Jones, Kevin J. (December 5, 2022). "Super Bowl 2023: Who's behind those 'He Gets Us' ads about Jesus?". Catholic News Agency. Retrieved 2023-12-01.
  5. 1 2 Bauer, Sydney; Cariboni, Diana (28 November 2023). "Non-profit trying to rebrand Jesus for Gen Z is main funder for US hate group". opendemocracy.net. Retrieved 2023-12-01.
  6. Willingham, AJ (13 February 2023). "The truth behind the 'He Gets Us' ads for Jesus airing during the Super Bowl". CNN. Retrieved 12 February 2024.
  7. Wright, Matthew (12 February 2024). "Billionaire family aims to convert Super Bowl fans with 'haters' campaign". MSN. Retrieved 12 February 2024.
  8. "Alliance Defending Freedom". splcenter.org. Southern Poverty Law Center. Retrieved 12 February 2024.
  9. Biron, Bethany (21 October 2022). "16 of the biggest controversies in Hobby Lobby's 50-year history — from denying contraceptives for employees to illegally smuggling ancient tablets". Business Insider. Retrieved 12 February 2024.