Sharwood's

Last updated
Sharwood's
Company typeFood
IndustryFood Manufacture
Founded1889
FounderJames Allen Sharwood
ProductsAsian cooking sauces, accompaniments and ingredients.
Parent Premier Foods

Sharwood's is a British food company, which specialises in Asian food, established in 1889 by James Allen Sharwood and acquired by RHM in 1963, which was then merged into Premier Foods in March 2007.

Contents

Company products

The company produces Indian, Chinese and South East Asian food products and ingredients. It produces many cooking sauces, which usually come in a recognisable square jar, and also curry pastes and powders, pappadoms, naan breads, noodles, prawn crackers and ready meals. It holds the largest market share in Britain in this range. As of 2007 it claims to have 28% of the Asian food market in Britain, and that 46% of sales are from sauces. The sauces are made at the Worksop Factory in north Nottinghamshire.

Media

In August 2010 Sharwood's teamed up with actor and personality Joanna Lumley to develop a limited edition Mango Chutney with Kashmiri Chilli – an ingredient from her birthplace. Sharwood's pledged to donate 10p from each jar sold to the Gurkha Welfare Trust. [1]

In 2012, Sharwood's released an extended range to complement its tikka masala sauce; these are "Extra Mild", "Extra Creamy", "Extra Onions" and "Mango Chutney flavour".

In addition to the UK, Sharwood's products are available in Australia, New Zealand, and North America.

Related Research Articles

<span class="mw-page-title-main">Mango</span> Species of fruit

A mango is an edible stone fruit produced by the tropical tree Mangifera indica. It originated from the region between northwestern Myanmar, Bangladesh, and northeastern India. M. indica has been cultivated in South and Southeast Asia since ancient times resulting in two types of modern mango cultivars: the "Indian type" and the "Southeast Asian type". Other species in the genus Mangifera also produce edible fruits that are also called "mangoes", the majority of which are found in the Malesian ecoregion.

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<span class="mw-page-title-main">Relish</span> Cooked, pickled, or chopped vegetable or fruit used as a condiment

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<span class="mw-page-title-main">Beerenberg Farm</span>

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<span class="mw-page-title-main">Major Grey's Chutney</span> Chutney invented by Major Grey

Major Grey's Chutney is a type of chutney, reputedly created by a 19th-century British Army officer of the same name who, though likely apocryphal, presumably lived in British India. Its characteristic ingredients are mango, raisins, vinegar, lime juice, onion, tamarind extract (occasionally), sweetening, and spices.

Embedded generosity is the incorporation of charitable donations into the sale of a product at no extra cost and was highlighted as a key consumer trend for 2010 by Trendwatching. Consumers are increasingly trying to do good as they spend. Research in 2008 by Cone, a brand consultancy, found that 79% of consumers would switch to a brand associated with a good cause.

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References

  1. "Joanna Lumley creates chutney to help the Gurkhas". BBC News. 5 August 2010.