Shilav Group

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Shilav Group is an Israeli company which operates a chain of toy stores in Israel, a line of developmental toys for babies, and a line of apparel for newborns, infants, and toddlers.

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History

Shilav was founded by husband and wife Isaac and Shosi Oren. The name "Shilav" is a Hebrew acronym for "Direct marketing to the maternity home". The company was established in 1974 as a "one-stop-shopping" store for baby needs.

Shilav launched its Tiny Love line of developmental toys in 1993. [1] [2] [3] [4] [5] Tiny Love has competed successfully with giants of the toy industry such as Fisher-Price. [3]

References

  1. ↑ Shilav apparel website Archived 2008-06-21 at the Wayback Machine , accessed April 25, 2010.
  2. ↑ Shilav Group website, "The Tiny Love Success Story Limit", accessed April 25, 2010.
  3. 1 2 "Not just baby's play". ISRAEL21c. May 16, 2004. Retrieved 26 April 2010.
  4. ↑ Neiman, Rachel (July 24, 1996). "Article: Sitting Smartly". Jerusalem Post. Archived from the original on November 4, 2012. Retrieved 26 April 2010. But buying a car seat which meets the standard is not enough, says Yitzhak Oren, head of the Shilav group. When making a purchase, parents should try the ...
  5. ↑ Cherney, Elena (December 15, 2002). "Moms flip to join a new fad for babies". Deseret News. Wall Street Journal. Retrieved 26 April 2010. Tiny Love, a division of Tel Aviv-based Shilav Group, last year launched two new tummy toys and retooled its popular Gymini 3-D Activity Gym to add features ...


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