Showpo

Last updated

Showpo
Industry Online Retail, Fashion, Clothing, Shoes
HeadquartersSydney, New South Wales, Australia
Key people
Jane Lu (CEO)
ProductsClothes, Shoes and Accessories
RevenueUS$ 30 million (2017)
Website https://www.showpo.com

Showpo is an Australian online fashion retailer. [1] Primarily aimed at young women, the company's vision is "to be her go to place to shop". [2] As of June 2017, Showpo's annual revenue was $30 million, [3] with 35% of sales occurring internationally. [4]

Contents

Showpo's CEO Jane Lu has described the company's social media branding as its "biggest competitive advantage". [5] As of May 2017, the company had 1.1 million followers on Instagram and 895,100 Likes on Facebook. [6]

History

In 2010, Showpo was launched as "Show Pony" by co-founder Jane Lu, initially operating from her parents' garage in Balmain, Sydney. [7] Three months after launch, the company opened a bricks and mortar store in Broadway in Sydney, followed by a kiosk in Pitt St Westfield in August 2011. [8] In 2012, Showpo had its first million-dollar month with just four staff. [9] Showpo closed its profitable bricks and mortar stores in 2013 to focus its business solely online. [10] In 2014, the company turned over $10 million in sales and by 2017 it had reached a run rate of $30 million. [11]

Showpo International

In August 2017, Showpo held its official US launch in Los Angeles, the location of its US warehouse. [12]

Awards and recognition

In 2014, Showpo was listed in 3rd place in Smartcompany's Smart50 Awards, with annual revenue of $7.5 million and 306.23% growth. [13]

In 2014, Showpo won Australian Startup Daily Startup of the Year in The Australian Startup Awards. [14]

In 2015, Jane Lu (CEO) was named Cosmopolitan Magazine's 2015 Entrepreneur of the Year. [15]

In 2016, Jane Lu (CEO) was listed in Smart Company's 'Hot 30 under 30'. [16]

In 2016, Jane Lu (CEO) was listed in Forbes magazine's annual '30 under 30 Asia'. [17]

In 2017, Jane Lu (CEO) was listed in Smart Company's 'Hot 30 under 30'. [18]

In 2017, Showpo won Online Retail Industry Awards [ORIAS] for "Best Social Commerce Initiative" and "Best Site Optimisation and Design". [19]

In 2017, Jane Lu (CEO) was included in the Most Viewed Fashion Professionals on LinkedIn in Australia as part of LinkedIn's Power Profiles series. [20]

In 2018, Showpo won Online Retail Industry Awards [ORIAS] for "Online Retailer of the Year", "Best International Conqueror", "Best Social Commerce Initiative" and "Best Site Optimisation & Design". [21]

In 2019, Showpo won Online Retail Industry Awards [ORIAS] for "Best Pureplay Retailer", "Technology Champion" and entered the ORIAS Hall of Fame. [22]

In 2022, Showpo won Best Social Commerce Initiative. [23]

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References

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