Shreddies Underwear

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Shreddies Ltd. manufactures flatulence-filtering garments, produced in Leicestershire, England. [1] British designer Paul J. O'Leary worked with researchers and lingerie designers from De Montfort University to launch the design in 2009. [2] O'Leary is also the founder and Director of deVOL Kitchens and Floors of Stone. [3]

Contents

The company name comes from a colloquial term for underwear that originated in the British Armed forces (see RAF slang). [4]

The garments feature an activated carbon back panel that absorbs flatulence odours. [5] Originally invented as healthcare underwear for people with conditions such as IBS, Crohn’s disease and food intolerances, the garments are now available in department stores around the UK and are marketed at everyone. [6]

Shreddies Ltd. has developed the collection to include flatulence filtering underwear, pyjamas and jeans for both men and women, [7] as well as incontinence underwear for all ages. [6]

Technology

Shreddies Ltd. garments feature an activated carbon back panel, which absorbs and neutralises odours. The panel is reactivated when the garment is washed. [8] Research by De Montfort University found that the fabric “removes sulphide and ethyl mercaptan so effectively it can filter odours 200 times the strength of the average flatus emission”. [5]

Awards

In 2009 Shreddies underwear received a “Look Good Feel Good” award from the Association for Continence Advice. [9]

Related Research Articles

Flatulence is the expulsion of gas from the intestines via the anus, commonly referred to as farting. "Flatus" is the medical word for gas generated in the stomach or bowels. A proportion of intestinal gas may be swallowed environmental air, and hence flatus is not entirely generated in the stomach or bowels. The scientific study of this area of medicine is termed flatology.

<span class="mw-page-title-main">Leicestershire</span> County of England

Leicestershire is a ceremonial county in the East Midlands of England. It is bordered by Derbyshire, Nottinghamshire, and Lincolnshire to the north, Rutland to the east, Northamptonshire to the south-east, Warwickshire to the south-west, and Staffordshire to the west. The city of Leicester is the largest settlement and the county town.

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<span class="mw-page-title-main">De Montfort University</span> Public university in Leicester, England

De Montfort University Leicester (DMU) is a public university in the city of Leicester, England. It was established in accordance with the Further and Higher Education Act in 1992 as a degree awarding body. The name De Montfort University was taken from Simon de Montfort, a 13th-century Earl of Leicester.

<span class="mw-page-title-main">Activated carbon</span> Form of carbon with an extremely high surface area

Activated carbon, also called activated charcoal, is a form of carbon commonly used to filter contaminants from water and air, among many other uses. It is processed (activated) to have small, low-volume pores that greatly increase the surface area available for adsorption or chemical reactions that can be thought of as a microscopic "sponge" structure.. Activation is analogous to making popcorn from dried corn kernels: popcorn is light, fluffy, and its kernels have a high surface-area-to-volume ratio. Activated is sometimes replaced by active.

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A diving air compressor is a breathing air compressor that can provide breathing air directly to a surface-supplied diver, or fill diving cylinders with high-pressure air pure enough to be used as a hyperbaric breathing gas. A low pressure diving air compressor usually has a delivery pressure of up to 30 bar, which is regulated to suit the depth of the dive. A high pressure diving compressor has a delivery pressure which is usually over 150 bar, and is commonly between 200 and 300 bar. The pressure is limited by an overpressure valve which may be adjustable.

<span class="mw-page-title-main">Peter Soulsby</span> British Labour politician and Mayor of Leicester

Sir Peter Alfred Soulsby is a British Labour Party politician serving as Mayor of Leicester since 2011. He was the Member of Parliament (MP) for Leicester South from 2005 until he resigned his seat in April 2011, in order to contest the new post of mayor. He served as Leader of Leicester City Council from 1981 to 1994 and from 1996 to 1999.

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Whale tail is the Y-shaped rear portion of a thong or G-string when visible above the waistline of low-rise pants, shorts, or skirts that resembles a whale's tail. Popularized by a number of female celebrities including Amy Dumas, Christina Aguilera, Victoria Beckham, Mariah Carey, Paris Hilton and Britney Spears, displaying whale tails became popular in the early 2000s, together with the popularity of low-rise jeans and thong panties; but quickly waned within the decade.

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Flatulence humor, refers to any type of joke, practical joke device, or other off-color humor related to flatulence.

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<span class="mw-page-title-main">Trousers</span> Clothing for the legs and lower body

Trousers, slacks, or pants are an item of clothing worn from the waist to anywhere between the knees and the ankles, covering both legs separately. In the United Kingdom, the word pants generally means underwear and not trousers. Shorts are similar to trousers, but with legs that come down only to around the area of the knee, higher or lower depending on the style of the garment. To distinguish them from shorts, trousers may be called "long trousers" in certain contexts such as school uniform, where tailored shorts may be called "short trousers" in the UK.

<span class="mw-page-title-main">Underwear</span> Clothes worn under other clothes

Underwear, underclothing, or undergarments are items of clothing worn beneath outer clothes, usually in direct contact with the skin, although they may comprise more than a single layer. They serve to keep outer clothing from being soiled or damaged by bodily excretions, to lessen the friction of outerwear against the skin, to shape the body, and to provide concealment or support for parts of it. In cold weather, long underwear is sometimes worn to provide additional warmth. Special types of undergarments have religious significance. Some items of clothing are designed as undergarments, while others, such as T-shirts and certain types of shorts, are appropriate both as underwear and outerwear. If made of suitable material or textile, some underwear can serve as nightwear or swimwear, and some undergarments are intended for sexual attraction or visual appeal.

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<span class="mw-page-title-main">Low-rise (fashion)</span> Clothing which sits low on or below the hips

Low-rise is a style of clothing designed to sit low on, or below, the hips. The style can also be called lowcut, hipster, or hip-hugger, and can apply to garments worn by males or females. The term can be applied to all garments that cover the wearer's crotch area, including trousers, jeans, shorts, skirts, panties, briefs, bikinis, pantyhose, and tights.

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