SiGMA Group

SiGMA Group

Company type	Private
Industry	Events, Media, Gambling
Founded	2011
Founder	Eman Pulis
Headquarters	Limassol, Cyprus
Area served	Worldwide
Key people	Eman Pulis (founder), Clive Terribile (CFO), Emily Micallef (CEO), Marianna Tavella (CLO), Mex Emini (CTO), Lauranne Urban (CMO)
Number of employees	250+
Website	https://sigma.world/

SiGMA Group is a global events and media organization with over 250 employees, focusing on online and offline gambling, emerging technologies, and affiliate marketing. The organization operates through three main pillars: B2B (events, news, affiliate market, training, investment and brokerage), B2C (ADR, Poker Tour, affiliation) and B2G (Foundation, advisory). SiGMA supports a regulated, responsible industry while serving as a platform for education and innovation. ^{[1] [2] [3]}

It has a significant impact on Malta economy through the SiGMA Malta, SiGMA Europe events, it organizes in Malta. ^{[4] [5]}

History

SiGMA Group was established in 2011 by Eman Pulis initially as a private limited company named Viking PC Health Ltd. ^{[6] [7]} The Group held its first event in Malta in 2014, an iGaming conference attended by 1,500 delegates. ^{[8] [9] [10] [11]}

In 2020, the Group conducted virtual summits, including SiGMA Americas Digital and SiGMA Focus Asia Digital. ^{[12] [13] [14] [15] [16]} In 2021, SiGMA held its first international expo outside of Malta, SiGMA Eurasia, in Dubai. ^{[17] [18]} The SiGMA Foundation, the Group’s charitable arm, was also launched in 2021. SiGMA now organizes seven international events focused on online and land-based gaming, as well as emerging technologies. ^{[19] [20] [21]}  

In February 2023, SiGMA Group announced the acquisition of the Brazil iGaming Summit (BiS), the largest conference dedicated to iGaming in Latin America, to expand its activities in the that market. ^{[22] [23] [24]}

In September 2023, SiGMA Group made a strategic investment in Affiliate World Conferences, a series of events focused on the affiliate marketing industry to expand its presence and influence within the affiliate marketing sector. ^[25]

In April 2024, SiGMA Group announced the acquisition of a majority stake in iGaming Academy, an organization dedicated to providing education and training for the iGaming industry, to address the growing demand for knowledge and skills development within the iGaming industry and to support talent development in the industry as well as contribute to the overall advancement of the iGaming ecosystem. ^[26]

In May 2024, SiGMA Group launched a tech and news hub in India, employing over 50 employees. This initiative is part of the group's strategy to enhance its technological capabilities and resources online news portal. ^[27]

In 2024, SiGMA hosted over 80,000 participants across five summits in various regions, with plans for new locations. ^[28]

In 2025, SiGMA Group launched new initiatives in ESG which seek to leverage its global reach and influence to promote responsible, sustainable, and ethical practices within the gaming and tech industries. It also introduced a Business-to-Government (B2G) program, a service designed to strengthen connections between industry businesses and the international governmental and diplomatic communities. ^[29]

Activities

• Events: SiGMA facilitates industry connections by bringing together suppliers, operators, startups, regulators, players, and affiliates. In 2026 it will host summits in 8 cities: Dubai (AIBC Eurasia), Malta (SiGMA Euro-Med), São Paulo (BiS SiGMA South America), Manila (SiGMA Asia), Cape Town (SiGMA Africa), Mexico City (SiGMA North America), Rome (SiGMA Central Europe) and Sri Lanka (SiGMA South Asia). It also holds 30 side events annually, including iGatherings, poker, and retreats. In 2024, 85,000 delegates attended SiGMA’s events.

• ADR: SiGMA’s dispute resolution platform for players and operators through mediation. ^[30]
• Investment: Ikigai Ventures funds and supports emerging gaming founders. ^[31]
• Media: SiGMA provides multilingual industry news via magazines, podcasts, and online platforms.
• Brokerage: Mergers and acquisitions service for the iGaming sector. ^[32]
• Poker Tour: Live poker events uniting players and industry professionals at SiGMA summits. ^[33]
• Affiliate Market: A marketplace connecting operators and affiliates, enhancing trust, compliance, and growth.

Sub-brands

• SiGMA Play: A platform that provides reviews and guides for users interested in online casinos and sportsbooks.
• Affiliate World: A conference focused on affiliate marketing, bringing together professionals in affiliate and ecommerce marketing. ^{[34] [35]}
• MedTech World: An organization that hosts events and produces media related to healthcare technology, with activities in Europe, North America, the Middle East, and Asia.
• Ikigai Ventures: A seed-stage venture fund of industry insiders investing in the most promising founders in gaming.

SiGMA Foundation

Launched in 2021 and registered with the Commissioner for Voluntary Organizations in Malta, the SiGMA Foundation is the charity arm of the SiGMA Group. ^[36] The organisation carries out fundraising through sponsored treks, climbs, ticket sales, donations, and auctions to support education, healthcare and community projects:

Education: The construction of a 3-in-1 school for 1,000 kindergarten, primary and junior-secondary students in Jimma - Bonga, Ethiopia (2023), The Women Empowerment Project - a skill building centre for women in Ethiopia (2024), a sports school in Sao Paulo, Brazil (2025), and e-learning scholarships through the iGaming Academy. ^{[37] [38] [39]}

Healthcare: Projects include the G.L.O.W Campaign, which provided cleft palate surgeries for 120 children in Colombia (2024), an extension to the Saint Martin de Porres Hospital in Iquitos, Peru which will offer treatment to AIDS, cancer, and tuberculosis patients (2025), and an ophthalmology operating theatre in Puerto Barrios, Guatemala (2025). ^{[40] [41]}

Community: Construction of a multi-sensory music hall in Bataan, Philippines (2024), the introduction of a recycling program, clean stoves and eco-filter water bucket to communities in Puerto Barrios, Guatemala (2025), opening a Batiawan Community Centre for the Aetas people and residents of Batiawan, Zambales, Philippines (2025). ^[42]

In addition to philanthropic projects carried out by the Foundation, SiGMA promotes responsible, sustainable, and ethical practices through its events, within the gambling and tech industries, and among its employees. Key actions include waste reduction and recycling, training programs, and ESG education. This includes documenting and reporting its ESG efforts and plans, and working alongside independent consultants. ^[43]

The iGaming Academy promotes transparency and compliance through e-learning and ADR services. ^[44]

Awards

• Eman Pulis of SiGMA Group was named National Worker of the Year 2024 in Best Entrepreneur nomination ^[45]  
• Awarded the iGaming Idol for Outstanding Contribution to the Industry to Eman Pulis (Founder) in 2019 ^{[46] [47]}  
• Eman Pulis received a Certificate of Appreciation from the Private Office of Sheikh Saqer Bin Mohamed Al Qasimi for his outstanding support in advancing the UAE’s success. ^[48]
• In 2024, SiGMA Play was named Bonus Comparison Affiliate of the Year at the AffPapa Awards for its excellence in affiliate marketing. ^[49]

Influence on Malta economy

SiGMA organized events, especially the annual SiGMA Europe conference, have significantly boosted Malta's economy, ^[50] reportedly contributing over €100 million to tourism revenue and supporting approximately 10000 jobs annually across various sectors. ^{[51] [52] [53]}

References

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