Sid Mashburn is an American fashion designer and co-head of his eponymous brand based in Atlanta, along with his wife Ann. [1] GQ magazine dubbed him "the South's best-dressed man." [2] Atlanta magazine stated that the Mashburns built an "empire" defined by "effortless cool." [3] In 2025 The New York Times included Sid and Ann Mashburn's stores on a list of 50 Best Clothing Stores in America. [3] Graydon Carter's Air Mail called Sid "Georgia's Ralph Lauren." [4] Gwyneth Paltrow's lifestyle brand goop, which also profiled Ann, called Sid Mashburn stores among "the best in the country." [5] Tray Butler''s travel guides for Atlanta named the Mashburns "Best Couture Couple." [6]
Mashburn grew up in Brandon, Mississippi, where his upbringing was Southern Baptist, and he quietly identifies as a person of faith. [7] He was influenced in his lifelong love of watches by his father, who was a serious watch collector. [8] He was also inspired by his grandparents, who were the proprietors of Collier's Cash & Carry in the neighboring town of Pelahatchie, selling clothing and home goods. [9] Although he knew from a young age that he wanted to go to New York and study somewhere like FIT or Parson's, his father encouraged him to be more of a generalist, so he went to Ole Miss and earned a bachelor's degree in English. [10]
When Mashburn and his wife Ann Mashburn were first dating, she worked for the editor-in-chief of Vogue and heard that a new clothing company (he said he thought it was a "nameless startup catalog") would be opening in New Jersey, so she introduced him to a friend. [11] That company was J.Crew, and Sid became its first designer. [12] He designed one of the firm's earliest classics, the barn jacket. [13] Ralph Lauren personally recruited him to design for Polo Ralph Lauren. [10] He later worked for Tommy Hilfiger, and finally Lands' End. [10]
Together Sid and Ann launched his namesake label in 2007 in Atlanta, a city she identified as ideal for classic fashion. Ann Mashburn launched her eponymous women's line in 2010. [14] The Mashburn brand has brick-and-mortar stores in Atlanta, Houston, Dallas, Houston, Nashville, New York City, the Georgetown neighborhood of Washington D.C., and Los Angeles, with Sid Mashburn stores next to Ann Mashburn stores, but not sharing the same space. [15] [16] The brand's concept store in Atlanta's Westside Provisions district carries its children's line, Kid Mashburn. [17]