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Silverpop was an Atlanta-based software company focused on digital marketing. It was acquired by IBM in 2014. [1] [2] [3] [4]
| The topic of this article may not meet Wikipedia's notability guidelines for companies and organizations .(November 2017) |
Silverpop was an Atlanta-based software company focused on digital marketing. It was acquired by IBM in 2014. [1] [2] [3] [4]
Silverpop Systems was an email-marketing company cofounded as Avienda Technologies by Aaron Shapiro and David Bloom in 1999. [5] [1] Between 1999 and 2000, the company raised $35 million in funding from Draper Fisher Jurvetson and Gray Ventures and named Bill Nussey as CEO. [5] In April 2013, the company raised another $25 million from Escalate Capital Partners and Silicon Valley Bank. [3] [6]
In March 2014, IBM confirmed that it would be acquiring SilverPop in a deal worth $275 million. [7] [4] [8] [9]
Silverpop's cloud-based platform is said to provide marketers with the insights with respect to their customers and provides them with an automated system to send tailored messages to them. [7]
Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides customer relationship management (CRM) software and applications focused on sales, customer service, marketing automation, e-commerce, analytics, and application development.
Silicon Wadi is a region in Israel that serves as one of the global centres for advanced technology. It spans the Israeli coastal plain, and is cited as among the reasons why the country has become known as the world's "start-up nation". The highest concentrations of high-tech industry in the region can be found around Tel Aviv, including small clusters around the cities of Raʽanana, Petah Tikva, Herzliya, Netanya, Rehovot, and Ness Ziona. Additional clusters of high-tech industry can be found in Haifa and Caesarea. More recent high-tech establishments have been raised in cities such as Jerusalem and Beersheba, in towns such as Yokneam Illit, and in Airport City.
Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It was founded in 2000 under the name ExactTarget. The company filed for an IPO in 2007, but withdrew its filing two years later and raised $145 million in funding. It acquired CoTweet, Pardot, iGoDigital and Keymail Marketing. In 2012, it raised $161.5 million in an initial public offering, before being acquired by Salesforce for $2.5 billion in 2013. ExactTarget was renamed Salesforce Marketing Cloud in 2014 after its acquisition by Salesforce.
Andreessen Horowitz is a private American venture capital firm, founded in 2009 by Marc Andreessen and Ben Horowitz. The company is headquartered in Menlo Park, California. As of April 2023, Andreessen Horowitz ranks first on the list of venture capital firms by assets under management.
Mailchimp is a marketing automation and email marketing platform. "Mailchimp" is the trade name of its operator, Rocket Science Group, an American company founded in 2001 by Ben Chestnut and Mark Armstrong, with Dan Kurzius joining at a later date.
ScribbleLive was a content cloud provider used by brands, sports, and media companies. It was based in Toronto.
Act-On Software is a software-as-a-service product for marketing automation. The company is headquartered in Portland, Oregon and was founded in 2008, originally retailing its software exclusively through Cisco, which provided $2 million in funding.
SendGrid is a Denver, Colorado-based customer communication platform for transactional and marketing email. The company was founded by Isaac Saldana, Jose Lopez, and Tim Jenkins in 2009, and incubated through the Techstars accelerator program. As of 2017, SendGrid has raised over $81 million and has offices in Denver, Colorado; Boulder, Colorado; Irvine, California; Redwood City, California; and London.
Owler is an American Internet company headquartered in San Mateo, California. It crowdsources competitive insights by providing news alerts, company profiles, and polls and allows members to follow, track, and research companies in real time. The company was founded in 2011 and has over 3.5 million active users.
Demandbase is an account-based marketing (ABM), advertising, sales intelligence and data company. Its products provide business-to-business (B2B) companies sales and marketing support that helps users discover, manage, and measure target audiences. This includes identifying web visitors, targeting and engaging accounts, closing deals, and helping to grow customers. Demandbase One, the company’s suite of cloud products, provides account-based marketing (ABM) and ABX, B2B advertising, sales intelligence, and data capabilities. These products integrate into other advertising, marketing, and sales technologies including marketing automation, customer relationship management, web analytics, content and personalization, and other services.
Oracle BlueKai Data Management Platform, formerly BlueKai, is a cloud-based data management platform which is a part of Oracle Marketing that enables the personalization of online, offline, and mobile marketing campaigns. BlueKai was created in 2008 by Omar Tawakol, Alexander Hooshmand, and Grant Ries, as a marketing tech start-up based in Cupertino, California. It was acquired by Oracle on February 24, 2014, for approximately $400 million, and was renamed Oracle BlueKai Data Management Platform (DMP).
Satish Dharmaraj is an American entrepreneur, speaker, angel investor and venture capitalist, who currently serves as a general partner with Redpoint Ventures. In 2021, he was placed #6 on the Forbes Midas List of top 100 Venture Capital investors. Prior to Redpoint Ventures, Satish Dharmaraj founded Zimbra, which he then sold to Yahoo! for $350 million, in 2007.
Braze, Inc. is an American cloud-based software company based in New York City It is a customer engagement platform used by businesses for multichannel marketing.
Innovid is an online advertising technology company that offers services used by advertisers and publishers for the distribution and management of digital ads. Originally launched as a video marketing platform, the company expanded its offering to include display and digital out-of-home when Herolens was acquired in 2019.
Engagio was an American software company based in San Mateo, California marketing a B2B Account Based Marketing platform for account-based initiatives. It was acquired by Demandbase in 2020.
Sierra Ventures is an American venture capital firm based in San Mateo, California. It is focused on early stage emerging technology companies.
Zeta Global Holdings Corp. is a data-driven marketing technology company which was founded in 2007. Zeta offers companies a suite of multichannel marketing tools focused on creating, maintaining, and monetizing customer relationships.
eShares, Inc., doing business as Carta, Inc., is a San Francisco, California-based technology company that specializes in capitalization table management and valuation software. The company digitizes paper stock certificates along with stock options, warrants, and derivatives to allow companies, investors, and employees to manage their equity and track company ownership. The company also operates CartaX, a private stock exchange.
Aaron Shapiro is an American entrepreneur, marketing executive, and investor based in New York City.
Mezmo is a technology company located in Silicon Valley, California. They provide a data pipeline intended to ingest telemetry data from multiple sources, transform it, enrich it, and route it to a variety of destinations.
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