Silverpop

Silverpop was an Atlanta-based software company focused on digital marketing. It was acquired by IBM in 2014. ^{[1] [2] [3] [4]}

Overview

Silverpop Systems was an email-marketing company cofounded as Avienda Technologies by Aaron Shapiro and David Bloom in 1999. ^{[5] [1]} Between 1999 and 2000, the company raised $35 million in funding from Draper Fisher Jurvetson and Gray Ventures and named Bill Nussey as CEO. ^[5] In April 2013, the company raised another $25 million from Escalate Capital Partners and Silicon Valley Bank. ^{[3] [6]}

In March 2014, IBM confirmed that it would be acquiring SilverPop in a deal worth $275 million. ^{[7] [4] [8] [9]}

Platform

Silverpop's cloud-based platform is said to provide marketers with the insights with respect to their customers and provides them with an automated system to send tailored messages to them. ^[7]

References

1. Lacy, K.; Diamond, S.; Ferrara, J. (2013). Social CRM For Dummies. --For dummies. Wiley. p. pt360-361. ISBN   978-1-118-28313-4 . Retrieved December 9, 2017.
2. "Silverpop launches Social Pull, an online form builder for Facebook". DMN. 2012-05-15. Retrieved 2017-11-21.
3. Ha, Anthony. "With Email Insights, Silverpop Allows Marketers To Test And Customize Their Emails Based On Device". TechCrunch. Retrieved 2017-11-21.
4. Miller, Ron. "IBM Scoops Up Silverpop". TechCrunch. Retrieved 2017-11-21.
5. "Silverpop co-founder leaves to find next venture". Atlanta Business Chronicle. Apr 23, 2001.
6. "Marketing automation biz Silverpop scores $25M from Escalate & Silicon Valley Bank | VentureBeat". venturebeat.com. Retrieved 2017-11-21.
7. Rogers, Bruce. "Bill Nussey Navigates Silverpop's Future With IBM". Forbes. Retrieved 2017-11-21.
8. "IBM Buys Silverpop as Cloud-Based Acquisitions Pool Dries Up" . Retrieved 2017-11-21.
9. Jordan, John. "Marketing" . Retrieved 19 November 2021.