Singapore Promising Brand Award

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The Singapore Prestige Brand Award is an annual award which recognizes outstanding efforts within the Small and Medium-sized Enterprises (SME) sector. [1] The award was first given out in 2002 through a collaboration between the Association of Small and Medium Enterprises (ASME) and the Lianhe Zaobao. A new Heritage Brand Award category was established for its 2005 edition.

Contents

Judging criteria

A point system is used to access entries over five broad criteria, broken down as follows:

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References

  1. Goh, Timothy (2023-10-25). "29 local brands honoured with Singapore Prestige Brand Award this year". The Straits Times. ISSN   0585-3923 . Retrieved 2024-01-07.