Sky Showbiz

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From September 2004 to January 2011 Sky Showbiz was a celebrity news, fashion and beauty website notable for its latest celebrity stories, gossip and A-list news, with VIP behind-the-scenes access, red carpet interviews as well as fashion and beauty segments. It regularly got exclusive interviews which were referred to by other celebrity gossip sites such as Digital Spy. [1] [2] In February 2011, the website became part of the Sky Living website, offering content on Sky Living shows, as well as continuing to offer a large celebrity section and an expanded style offering.

Sky Showbiz was originally created in 2004 [3] as a dedicated spin-off from Sky News with its own brand, business objectives and target audience appeal [4]

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References

  1. , Digital Spy http://www.digitalspy.co.uk/showbiz/news/a177090/nicola-mclean-alex-reid-is-ugly.html , retrieved 13 October 2010Missing or empty |title= (help)
  2. Justin Timberlake hires vocal coach for squeaky voice, Digital Spy, 2005-12-05, retrieved 13 October 2010
  3. Media Week
  4. Sky Showbiz Case Study