SmartAsset

Last updated
SmartAsset
Company type Privately Held Company
Industry fintech
personal finance   OOjs UI icon edit-ltr-progressive.svg
Founder
  • Michael Carvin (CEO)
  • Philip Camilleri (CTO)
Headquarters
New York, NY
Website smartasset.com

SmartAsset is a financial technology company, founded in July 2012 by Michael Carvin and Phillip Camilleri and headquartered in New York, New York. [1] [2] The company publishes articles, guides, reviews, calculators and tools to help people make decisions about personal finance. [3] [4] [5]

Contents

SmartAsset also operates SmartAdvisor, a digital platform that connects consumers with financial advisors. [3]

History

SmartAsset launched in July 2012 by CEO Michael Carvin and CTO Philip Camilleri as a Y Combinator startup company. [6] The company's product offering initially revolved around home buying. It expanded to include tools, financial calculators and articles about personal finance topics, including taxes, retirement, banking and investing. [3]

They have provided research studies featuring data analysis on topics like best cities for women in tech [7] and most affordable places to live. [8]

The company launched a platform called Captivate that enables financial publishers to host its tools on their own online content in 2015. [9] [10]

In 2018, SmartAsset launched SmartAdvisor, a lead generation platform that connects consumers with financial advisors. [11]

Investment and finances

SmartAsset raised more than $161 million across funding rounds, including $110 million in a 2021 Series D round. The round valued the company at over $1 billion, making it a unicorn. [12] Investors include Y Combinator, Focus Financial Partners, SV Angel, Brendan F. Wallace, Quotidian Ventures, IA Capital Group and others. [13] [2]

Awards

Related Research Articles

<span class="mw-page-title-main">Y Combinator</span> American startup accelerator

Y Combinator Management, LLC (YC) is an American technology startup accelerator and venture capital firm launched in March 2005 which has been used to launch more than 4,000 companies. The accelerator program started in Boston and Mountain View, expanded to San Francisco in 2019, and was entirely online during the COVID-19 pandemic. Companies started via Y Combinator include Airbnb, Coinbase, Cruise, DoorDash, Dropbox, Instacart, Reddit, Stripe, and Twitch.

<span class="mw-page-title-main">Yodlee</span> American personal finance software company

Yodlee is a web application software company that provides consumer-permissioned data aggregation, consolidating information from multiple accounts by using open banking APIs.

Andreessen Horowitz is a private American venture capital firm, founded in 2009 by Marc Andreessen and Ben Horowitz. The company is headquartered in Menlo Park, California. As of April 2023, Andreessen Horowitz ranks first on the list of venture capital firms by assets under management, with $42 billion as of May 2024.

NerdWallet is an American personal finance company, founded in 2009 by Tim Chen and Jacob Gibson. It has a website and app that earns money by promoting financial products to its users.

<span class="mw-page-title-main">StartX</span> US non-profit startup accelerator

StartX is a non-profit startup accelerator and founder community associated with Stanford University.

Canopy Labs is a customer analytics company headquartered in Toronto, Ontario, Canada, with offices in San Francisco. It was founded in 2012 and offers SaaS marketing analytics for businesses and organizations. The company is an alumnus of the Y Combinator accelerator program. Canopy Labs was acquired by Drop.

<span class="mw-page-title-main">Optimizely</span> American software company

Optimizely is an American company that provides digital experience platform software as a service. Optimizely provides A/B testing and multivariate testing tools, website personalization, and feature toggle capabilities, as well as web content management and digital commerce.

Blockchain.com is a cryptocurrency financial services company. The company began as the first Bitcoin blockchain explorer in 2011 and later created a cryptocurrency wallet that accounted for 28% of bitcoin transactions between 2012 and 2020. It also operates a cryptocurrency exchange and provides institutional markets lending business and data, charts, and analytics.

Algolia is a French proprietary search-as-a-service platform, with its headquarters in San Francisco and offices in Paris and London. Its main product is a web search platform for individual websites.

Swiftype is a search and index company based in San Francisco, California, that provides search software for organizations, websites, and computer programs. Notable customers include AT&T, Dr. Pepper, Hubspot and TechCrunch.

Avant, LLC, formerly AvantCredit, is a private Chicago, Illinois-based company in the financial technology industry. The company was established in 2012 by serial entrepreneur Albert "Al" Goldstein, John Sun, and Paul Zhang. Initially structured as a mid-prime lender, the company issued its first personal unsecured loan in early 2013 using its proprietary technology to determine an individual's creditworthiness.

Mixpanel is an event analytics service company that tracks user interactions with web and mobile applications.

<span class="mw-page-title-main">Meta (augmented reality company)</span> Defunct Silicon Valley company (2012–2019)

Meta was a company that designed augmented reality products. The company was founded by Meron Gribetz in 2012, based on the "Extramissive spatial imaging digital eye glass" technology invented by Gribetz and Mann originally filed with the US Patent and Trademark office Jan 3, 2013.

<span class="mw-page-title-main">Gusto, Inc.</span> American payroll and benefits company

Gusto, Inc. is a company that provides payroll, benefits, and human resource management software for businesses based in the United States. Gusto handles payments to employees and contractors and also handles paperwork necessary to help client companies comply with tax, labor, and immigration laws.

<span class="mw-page-title-main">Pipedrive</span> Company based in Estonia and USA

Pipedrive is an Estonian cloud-based software as a service company. It is the developer of the web application and mobile app Pipedrive, a sales customer relationship management (CRM) tool. The company has more than 1,000 employees in its eight offices across Europe and two offices in the US. Its CRM is used by over 100,000 customers around the world. In 2020, Pipedrive became the fifth Estonian-founded unicorn.

Mux is a video technology company headquartered in San Francisco, California. Mux focuses on video streaming infrastructure software and video performance analytics.

Brex Inc. is an American financial service and technology company that offers business credit cards and cash management accounts to technology companies. Brex cards are business charge cards, which require at least $50,000 in a bank account if professionally invested, if not with $100,000 to open, and cardholders who default won't damage their personal credit or assets. Emigrant Bank issues the Brex cards.

inDinero is an accounting software and services company providing accounting and financial software. Founded in 2009 by Jess Mah, Andy Su, and Andrea Barrica, inDinero graduated the startup incubator, Y Combinator in 2010. On May 8, 2018, inDinero acquired San Jose-based firm tempCFO. On February 1, 2019, inDinero acquired a second company, mAccounting, an Indianapolis-based accounting and tax firm.

Ironclad is a software as a service company that makes contract management software. Founded in 2014 and headquartered in San Francisco, California, Ironclad provides a platform for legal and business teams to create, store, and manage contracts online in a process known as contract lifecycle management.

References

  1. ↑ Karnie, Annie. "A Tech Migration Downtown". crainsnewyork.com. Crain’s New York Business. Retrieved 17 February 2013.
  2. 1 2 Ha, Anthony. "Y Combinator-Backed Financial Decision Making Startup SmartAsset Raises $900K". techcrunch.com. TechCrunch. Retrieved 15 August 2012.
  3. 1 2 3 Ha, Anthony (June 19, 2018). "Personal finance startup SmartAsset raises $28M". TechCrunch. Retrieved March 19, 2021.
  4. ↑ Hogan, Mike. "Online Financial Calculators From BankRate, SmartAsset". online.barrons.com/. Barron's. Retrieved 14 October 2013.
  5. ↑ Colao, J.J. "Buying A Home? Get Your Finances Straight With SmartAsset". Forbes. Retrieved 8 November 2012.
  6. ↑ Ha, Anthony. "Y Combinator-Backed Financial Decision Making Startup SmartAsset Raises $900K". techcrunch.com. TechCrunch. Retrieved 15 August 2012.
  7. ↑ Dishman, Lydia. "These Are The Best Cities For Women In Tech". fastcompany.com. Fast Company. Retrieved 24 February 2016.
  8. ↑ Casey, Michael. "If you want an affordable home, head to these states". CBS News. Retrieved 13 January 2015.
  9. ↑ "SmartAsset Raises Another $28M To Empower You to Manage Your Personal Finances Like Never Before". AlleyWatch. July 11, 2018. Retrieved March 19, 2021.
  10. ↑ Breen, Oisin (June 8, 2020). "How SmartAsset is purging the stupid factor from robo-to-RIA referrals so it can triple prices, quadruple its closing rate and satisfy its VCs' biological clocks". RIABiz. Retrieved March 19, 2021.
  11. ↑ Thrasher, Michael (May 29, 2020). "Why Lead Generator SmartAsset Just Became an RIA". RIAIntel. Retrieved March 21, 2021.
  12. ↑ Mascarenhas, Mary Ann Azevedo and Natasha (2021-06-24). "SmartAsset rethinks financial advisory, and becomes a unicorn in the process". TechCrunch. Retrieved 2023-08-07.
  13. ↑ Grant, Rebecca. "Funding Daily: 'Tis almost the witching hour". venturebeat.com. VentureBeat. Retrieved 30 October 2012.
  14. ↑ Ryan, Philip. "PayPal, Mint.com, American Express and PNC Bank Nominated for Webby Awards". bankinnovation.net. Retrieved 25 April 2013.
  15. ↑ "2014 Webby Awards". webbyawards.com. Retrieved 19 May 2014.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.