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Product type | Frozen food products |
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Owner | The Kraft Heinz Company |
Country | United States |
Introduced | 1992 |
Related brands |
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Markets | |
Website | eatyourbest |
Smart Ones is a brand of frozen food products which is promoted based on wholesome ingredients, taste, and convenience, especially for consumers who are managing their weight via portion control.
Smart Ones products, including frozen breakfasts, snacks, entrées, and desserts, are produced in the U.S. and sold in the U.S. and Canada by The Kraft Heinz Company.
The Smart Ones brand was launched by the H.J Heinz Company in 1992 as a sub-brand of the Weight Watchers line of frozen entrées and desserts. At the time, Heinz owned Weight Watchers International, known for its well-known weight-loss program and services. At launch, the Smart Ones line was notable for containing only "ONE gram of fat". Later, the meal offerings were expanded significantly and are no longer limited to only one gram of fat.
In 1999, Heinz sold Weight Watchers International but retained a license to use the Weight Watchers trademarks in connection with various food products. In 2015, Oprah Winfrey joined Weight Watchers as an investor and member. Oprah has previously called out Smart Ones on her website as a healthy frozen meal option.
The product known as Kraft Dinner (KD) in Canada, Kraft Macaroni & Cheese in the United States and Australia, and Cheesey Pasta in the United Kingdom and internationally is a nonperishable, packaged dry macaroni and cheese product. It is made by Kraft Foods Group and traditionally cardboard-boxed with dried macaroni pasta and a packet of orange processed cheese powder. It was introduced under the Kraft Dinner name simultaneously in both Canada and the U.S. in 1937. The brand is popular with Canadians, who consume 55% more boxes per capita than Americans.
A frozen meal, prepackaged meal, ready-made meal, ready meal (UK), frozen dinner, and microwave meal) is a packaged frozen meal that comes portioned for an individual. A frozen meal in the United States and Canada usually consists of a type of meat for the main course, and sometimes vegetables, potatoes, and/or a dessert. The main dish can also be pasta or fish. In European frozen meals, Indian and Chinese meals are common. Another form of convenience food, which is merely a refrigerated ready meal that requires less heating but expires sooner, is popular in the UK.
WW International, Inc., formerly Weight Watchers International, Inc., is a global company headquartered in the U.S. that offers weight loss and maintenance, fitness, and mindset services such as the Weight Watchers comprehensive diet program. Founded in 1963 by Queens, New York City homemaker Jean Nidetch, WW's program has three options as of 2019: online via its mobile app and website, coaching online or by phone, or in-person meetings.
Lunchables is a brand of food and snacks manufactured by Kraft Heinz in Chicago, Illinois and marketed under the Oscar Mayer brand. They were initially introduced in Seattle in 1988 before being released nationally in 1989. Many Lunchables products are produced in a Garland, Texas facility, and are then distributed across the United States.
Special K is an American brand of breakfast cereal and meal bars manufactured by Kellogg's. The cereal was introduced to the United States in 1955. It is made primarily from grains such as lightly toasted rice, wheat and barley. Special K used to be marketed primarily as a low-fat cereal that can be eaten to help one lose weight.
Cool Whip is an American brand of imitation whipped cream, referred to as a whipped topping by its manufacturer, Kraft Heinz. It is used in North America as a topping for desserts, and in some no-bake pie recipes as a convenience food or ingredient that does not require physical whipping and can maintain its texture without melting over time.
Totino's and Jeno's are brands of frozen pizza products owned by General Mills.
Swanson is a brand of TV dinners, broths, and canned poultry made for the North American and Hong Kong markets. The former "Swanson Company" was founded in Omaha, Nebraska, where it developed improvements of the frozen dinner. The TV dinner business is currently owned by Conagra Brands, while the broth business is currently owned by the Campbell Soup Company. TV dinner products currently sold under the brand include Swanson's Classics TV dinners and pot pies, and the current broth lineup includes chicken broth and beef broth.
Hot Pockets is an American brand of microwaveable turnovers generally containing one or more types of cheese, meat, or vegetables. Hot Pockets was founded by the Chef America Inc. Since April 20, 2002, they have been produced by Nestlé.
Banquet Foods is a subsidiary of Conagra Brands that sells various food products, including frozen pre-made entrées, meals, and desserts. The brand is best known for its line of TV dinners.
Bagel Bites are a frozen snack pizza bagel.
Pizza Pops are a Canadian calzone-type snack produced by Pillsbury brand of General Mills. Pizza Pops are sold both pre-cooked and frozen. Typically, they are reheated in a microwave oven. However, they may also be cooked in a conventional oven. They were invented by Paul Faraci of Winnipeg, Manitoba, Canada in 1964; they were conceived as a modification of traditional cheese-filled Italian turnovers such as calzone or panzerotti, and created a snack staple in Canada that delivers a hand-held calzone, and supplies a quick pizza "fix." The rights to the pizza pop were later sold to Pillsbury. Pizza Pops are currently manufactured by General Mills at a factory in Winnipeg.
Lean Cuisine is a brand of frozen entrées and dinners sold in the United States and Canada by Nestlé, and in Australia by Vesco. The brand began as low-fat, low-calorie versions of Stouffer's products. Today, Lean Cuisine includes traditional dinners, ethnic dishes, pizzas, whole-grain Spa Cuisine entreés, and panini. The headquarters of Lean Cuisine in the United States is located in Solon, Ohio, a suburb of Cleveland.
Teddy Grahams are bear-shaped graham cracker snacks created by Nabisco. Introduced in 1988, Teddy Grahams come in two distinct shapes: bears with arms up and legs closed, and bears with legs open and arms down. When first introduced, Teddy Grahams were available in honey, cinnamon, and chocolate flavors. They also had a vanilla flavor. A chocolate chip, birthday cake and a discontinued oatmeal variety have since been introduced as a cereal.
Dr. Oetker is a German multinational company that produces baking powder, cake mixes, frozen pizza, pudding, cake decoration, cornflakes, party candles, and various other products.
Linda McCartney Foods is a British food brand specializing in vegetarian and vegan food. Available in the UK, as well as Norway, Ireland, Austria, Australia, South Africa and New Zealand, the range includes chilled and frozen meat analogues in the form of burgers, sausages, sausage rolls, meatballs, stir-fry dishes and pastas.
In the United Kingdom, it is common practice for retailers to have their own value brand in an effort to compete on price. These brands have become more popular in the UK with shoppers since the Great Recession caused food prices to rise.
Saffron Road is an American food brand. It is a subsidiary of American Halal Company, Inc. Saffron Road manufactures clean-label frozen foods, meal pouches, simmer sauces, family sized meals, and healthy snacks that are halal certified, all of which are made with ingredients from global cuisines. Saffron Road products are sold through 25,000 retail locations across the nation such as Whole Foods Market, Kroger, Safeway Inc., Giant Food Stores, Publix, Sprouts Farmers Market and H-E-B and Walmart, where it is the top natural protein-based entree.