Smart Ones

Last updated
Smart Ones
Product type Frozen food products
Owner The Kraft Heinz Company
Country United States
Introduced1992;30 years ago (1992)
Related brands
  • SmartMade
  • Indulgence
Markets
Website eatyourbest.com/smartones

Smart Ones is a brand of frozen food products which is promoted based on wholesome ingredients, taste, and convenience, especially for consumers who are managing their weight via portion control.

Contents

Smart Ones products, including frozen breakfasts, snacks, entrées, and desserts, are produced in the U.S. and sold in the U.S. and Canada by The Kraft Heinz Company.

Overview and history

The Smart Ones brand was launched by the H.J Heinz Company in 1992 as a sub-brand of the Weight Watchers line of frozen entrées and desserts. At the time, Heinz owned Weight Watchers International, known for its well-known weight-loss program and services. At launch, the Smart Ones line was notable for containing only "ONE gram of fat". Later, the meal offerings were expanded significantly and are no longer limited to only one gram of fat.

In 1999, Heinz sold Weight Watchers International but retained a license to use the Weight Watchers trademarks in connection with various food products. In 2015, Oprah Winfrey joined Weight Watchers as an investor and member. Oprah has previously called out Smart Ones on her website as a healthy frozen meal option.

Timeline

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