Snipp Interactive Inc. is a Canadian PaaS company. It was founded in 2007[1] and has its headquarter in Vancouver, British Columbia.[2] Snipp provides software for promotions, rebates, and loyalty programs. The company is listed on the TSX Venture Exchange under the symbol SPN.[3]
Snipp Interactive was founded in 2007 by Atul Sabharwal and Ritesh Bhavnani. Early offerings focused on mobile marketing, including SMS campaigns.[4] In 2012, Snipp went public on the TSX Venture Exchange.[5]
Acquisitions and expansion (2015–present)
In February 2015, Snipp acquired Swiss Post Solutions Ireland Limited, the customer-loyalty management unit of Swiss Post Solutions, for approximately CHF 1.08 million.[6]
In June 2015, Snipp acquired Menlo Park–based HIP Digital Media Inc. for US$8.5 million in stock.[7][8]
In September 2018, Snipp acquired the assets of Ziploop Inc., a machine learning and AI-based promotions and loyalty technology firm.[9][10]
In February 2022, Snipp acquired Gambit Digital Promotions Inc. (Gambit Rewards), a loyalty-gaming business linking reward points with free-to-play sports and iGaming.[11]
In April 2022, Bally's Corporation purchased a minority stake of about 9 percent for US$5 million and entered related commercial agreements; Bally's executive Adi Dhandhania later served on Snipp's board from 2022 to 2023.[12]
In September 2025, Snipp and Inmar Intelligence announced a partnership to distribute digital grocery incentives through financial institutions via Snipp's Financial Media Network.[13]
Platform
Snipp's technology platform offers tools for promotions, loyalty, customer engagement, and analytics. It incorporates optical character recognition (OCR) for receipt processing[14] and fraud management systems, and is used by brands to run digital promotions and sweepstakes, rebate programs, and loyalty programs. The company also distributes item-level digital coupons through bank and card-linked rewards programs; in 2025, Inmar Intelligence was named the exclusive digital incentive partner in Snipp's Financial Media Network for CPG digital grocery incentives.[15][16] In June 2024, Snipp announced an AI-driven anti-fraud tool called CORRAL for promotions and loyalty programs.[17]
Its offerings include:
Receipt processing with optical character recognition (OCR) technology
Digital promotions and sweepstakes management
Loyalty program platforms for B2C and B2B markets
Rebate management systems
Rewards fulfilment services
Digital coupon creation and distribution
Media Networks
Fraud detection and management
Recognition and certifications
TSX Venture 50: Featured in the 2015[18] and 2016[19] rankings of top-performing companies on the TSX Venture Exchange in the Technology & Life Sciences category.
Deloitte Technology Fast 500™: Ranked among North America’s fastest-growing technology companies in 2016, 2017 and 2018.
Regulatory and financial matters
Company disclosures reported a decline in gross margin from 56 percent in 2021 to 38 percent in 2022,[20] citing campaign mix and the impact of the Gambit acquisition. The company's MD&A notes that "gross margin" is a non-GAAP metric as defined by Snipp. In 2024, Snipp reported that results were affected by the sunsetting of a single contract inherited with Gambit, and later reported gross margins above 50% in Q1 2024 as margins improved.[21]
In May 2025, the British Columbia Securities Commission issued a cease trade order related to a filing delay;[22] trading on the TSX Venture Exchange resumed on 12 June 2025[23] following revocation, according to exchange notices.[24] The company had resolved a similar order in early 2024.[25]
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