| Industry | open banking |
|---|---|
| Founded | 2019 |
| Founder | Jayne-Anne Gadhia, Scott Mowbray, John Natalizia, Ken Donald |
| Headquarters |
Snoop is a UK-based financial technology company. [1] Headquartered in London and Norwich, [2] [3] the company was incorporated in January 2019 [4] and is regulated by the UK Financial Conduct Authority. [5] It was founded by Dame Jayne-Anne Gadhia, Scott Mowbray, John Natalizia, and Ken Donald. [6] [7] [8]
In 2023, Vanquis Banking Group acquired Snoop for an undisclosed sum. [4]
Snoop was established in January 2019. [4] The company was founded by a cooperative made of former Virgin Money executives, including Dame Jayne-Anne Gadhia, Scott Mowbray, John Natalizia, and Ken Donald. [8]
Initial seed funding of £3.2 million was raised in May 2019 from investors including Sir Lloyd Dorfman, the Havisham Group, and Salesforce Ventures. [5] The company launched its mobile application in April 2020. [9]
By 2022, the app had one million downloads. [10]
As of 2023, the company had raised approximately £40 million in funding through seed, crowdfunding, and Series A investment rounds. [3] On 31 July 2023, the company was acquired by Vanquis Banking Group (formerly Provident Financial) for an undisclosed sum. [6] [4]
In March 2024, Snoop expanded the service to integrate credit information services within the platform through a partnership with Equifax. [11] [12]
Snoop offers a personal finance management application that aggregates banking data to support users in managing their finances. The platform offers features such as spending analysis, budgeting tools, and credit insights. [5] [13] It uses open banking technology to allow users to view financial accounts from multiple institutions in one place and receive data-driven information into spending and saving habits. [6] [3]
In both 2020 and 2021, it was named Best Consumer App at the Open Banking Expo Awards. In 2021, it was also awarded Innovation of the Year at the British Bank Awards. That same year, it received the Best Open Banking Solution accolade at the Banking Tech Awards. In addition to these industry awards, Snoop has won three Webby Awards. [14] [15]