So Yesterday (novel)

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So Yesterday
So Yesterday (novel).jpg
Author Scott Westerfeld
LanguageEnglish
Genre Young adult
Publisher Penguin Group
Publication date
September 9, 2004 [1]
Publication placeUnited States
Media typePrint (hardback)
Print (paperback)
Pages240 (hardback) [2]
256 (paperback) [3]
ISBN 978-1-59514-000-5

So Yesterday is a young adult suspense novel by Scott Westerfeld published in 2004. It has won a Victorian Premier's Award [4] and is also an ALA Best Book for Young Adults. [5] So Yesterday, the author's third publication, is considered his "breakout novel" and has been optioned to be made into a film by one of the producers of Fahrenheit 9/11 and Bowling for Columbine . [6] This novel explores issues surrounding marketing, especially marketing targeted at youth, the Technology adoption life cycle, and culture jamming.

Contents

Synopsis

A seventeen-year-old high schooler named Hunter works as a cool hunter, finding and selling new trends to his corporate sponsors. His latest find is Jen, an honest-to-goodness 'Innovator' whom he spots based on her unique shoelaces. Together they are drawn into a mystery when one of Hunter's bosses disappears after she runs a 'cool tasting' for a new brand of shoe. What he finds ends up to be nothing like he had expected.

Characters

See also

References

  1. Penguin Group
  2. Borders.com Archived 2011-07-08 at the Wayback Machine
  3. Borders.com Archived 2011-07-08 at the Wayback Machine
  4. "The Prize for Young Adult Fiction: Winner 2005", State Library of Victoria, retrieved March 5, 2010
  5. "Best Books for Young Adults 2005", Young Adult Library Services Association, retrieved March 5, 2010
  6. "The king of cool codes", The Age, January 28, 2006, retrieved March 5, 2010