![]() | This article consists almost entirely of a plot summary .(July 2023) |
![]() | |
Author | Scott Westerfeld |
---|---|
Language | English |
Genre | Young adult |
Publisher | Penguin Group |
Publication date | September 9, 2004 [1] |
Publication place | United States |
Media type | Print (hardback) Print (paperback) |
Pages | 240 (hardback) [2] 256 (paperback) [3] |
ISBN | 978-1-59514-000-5 |
So Yesterday is a young adult suspense novel by Scott Westerfeld published in 2004. It has won a Victorian Premier's Award [4] and is also an ALA Best Book for Young Adults. [5] So Yesterday, the author's third publication, is considered his "breakout novel" and has been optioned to be made into a film by one of the producers of Fahrenheit 9/11 and Bowling for Columbine . [6] This novel explores issues surrounding marketing, especially marketing targeted at youth, the Technology adoption life cycle, and culture jamming.
A seventeen-year-old high schooler named Hunter works as a cool hunter, finding and selling new trends to his corporate sponsors. His latest find is Jen, an honest-to-goodness 'Innovator' whom he spots based on her unique shoelaces. Together they are drawn into a mystery when one of Hunter's bosses disappears after she runs a 'cool tasting' for a new brand of shoe. What he finds ends up to be nothing like he had expected.