Charles "C.C." Chapman is an American author, marketing consultant, and frequent speaker about content marketing.
Marsha Collier is an author, radio personality, podcast host, and educator specializing in technology, Internet marketing, and E-commerce.
Aliza Sherman, also known as Aliza Pilar Sherman, Aliza Sherman Risdahl, and Cybergrrl is a new media entrepreneur, author, blogger, women's issues activist, and international speaker. She is known for her expertise in online marketing and networking. Her primary focus includes addressing women's issues on the Internet, while empowering women to expand their role and involvement in progressive technology and the new media industry. In 1995, Sherman was named by Newsweek magazine as one of the "Top 50 People Who Matter Most on the Internet". She was one of only three women on the list. In 2009, she was named by Fast Company magazine as one of the "Most Influential Women in Technology", in the Blogger category. She is a native of Honolulu, Hawaii.
In businesses, networking is the sharing of information or services between people, companies, or groups. It is also a way for individuals to grow their relationships for their job or companies. As a result, connections or a network can be built and useful for individuals in their professional or personal lives. Networking helps build meaningful relationships that are beneficial to all involved parties to exchange information and services. Gaining new significant business acquaintances can be obtained by networking meetings, social media, personal networking, and business networking.
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones, callbacks, and on-hold mobile ringtones. The extension to non-Internet channels differentiates digital marketing from online marketing.
Aberdeen is an international marketing intelligence company. Aberdeen's headquarters is based in Waltham, Massachusetts, United States, with an additional US office location in Wilton, CT, as well as three European offices in Versailles (France), Madrid (Spain), and Chertsey.
David Meerman Scott is an American online marketing strategist and author of several books on marketing, including The New Rules of Marketing and PR.
Social network advertising, also known as "social media targeting," is a group of terms that are used to describe forms of online advertising and digital marketing that focus on social networking services. One of the significant benefits of this type of advertising is that advertisers can take advantage of the users' demographic information, psychographics and other data points to target their ads appropriately.
John Jantsch is an author, speaker, and marketing consultant who specializes in assisting small businesses.
Robert Warren Pittman is an American businessman. Pittman was the CEO of MTV Networks and the cofounder and programmer who led the team that created MTV, and is the cofounder of iHeartMedia and Casa Dragones Tequila. Pittman joined iHeartMedia's predecessor company Clear Channel in November 2010 as an investor and the company's Chairman of Media and Entertainment Platforms, was named CEO in 2011 and chairman in 2013. Pittman led Clear Channel's transformation into iHeartMedia, Inc. in September 2014 to reflect its new multiplatform business and expanded mission. Pittman has also been the former chairman and CEO of Clear Channel Outdoor, CEO of AOL Networks, Six Flags Theme Parks, Quantum Media, Century 21 Real Estate and Time Warner Enterprises, and COO of America Online, Inc. and AOL Time Warner.
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of social media marketing campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope and the establishment of a firm's desired social media "culture" and "tone".
VerticalResponse, Inc. is an American company providing software for sending email marketing, online surveys and direct mail for direct marketing campaigns. VerticalResponse's market research has been quoted by multiple media outlets, including The Miami Herald, Associated Press, Bloomberg Businessweek and Forbes.
Chris Brogan is an American author, journalist, marketing consultant, and speaker about social media marketing.
Issamar Ginzberg is a business strategy and marketing consultant. He is the founder and CEO of Monetized Intellect Consulting, a business and marketing firm with offices in New York City and Jerusalem. Ginzberg also founded English Speaking Entrepreneurs Israel (ESEI), an organization that assists English-speaking businessmen in adjusting to the Israeli business market.
Call to action (CTA) is a marketing term for any design to prompt an immediate response or encourage an immediate sale. A CTA most often refers to the use of words or phrases that can be incorporated into sales scripts, advertising messages, or web pages, which compel an audience to act in a specific way.
Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web is a bestselling book by speaker, digital analyst, and author Brian Solis. In Engage!, Solis provides an in-depth analysis of social media as a tool used in businesses. He focuses on how to leverage it to be successful in the world of business. In other words, Solis brings forth the tips that people can use to best market their products or services. Actor Ashton Kutcher wrote the foreword.
Stephanie Chandler is an American entrepreneur, author and publisher.
Gadget Flow is a New York City-based curated e-commerce marketplace launched in 2012 in Greece by Evan Varsamis, Cassie Ousta, and Mike Chliounakis. At 22 million visits per month it is among the largest product-search engines with an emphasis on researching products from Amazon, Etsy, Kickstarter, IndieGogo and other crowdfunding platforms.
Ariel Hyatt is an American digital marketer, writer, and teacher who develops independent musicians. The author of Music Success in 9 Weeks (2009), Cyber PR For Musicians (2013), the crowdfunded Crowdstart (2016), among other books, she is the owner of Cyber PR, a New York-based public relations firm.
Derral Eves is an executive producer for The Chosen, the first multi-season series about the life of Christ, and the highest crowd-funded TV series or film project of all time.
