Multimedia is a form of communication that uses a combination of different content forms such as writing, audio, images, animations, or video into a single interactive presentation, in contrast to traditional mass media, such as printed material or audio recordings, which features little to no interaction between users. Popular examples of multimedia include video podcasts, audio slideshows and animated videos. Multimedia also contains the principles and application of effective interactive communication such as the building blocks of software, hardware, and other technologies. The five main building blocks of multimedia are text, image, audio, video, and animation.
In mass communication, digital media is any communication media that operates in conjunction with various encoded machine-readable data formats. Digital content can be created, viewed, distributed, modified, listened to, and preserved on a digital electronic device, including digital data storage media and digital broadcasting. Digital is defined as any data represented by a series of digits, and media refers to methods of broadcasting or communicating this information. Together, digital media refers to mediums of digitized information broadcast through a screen and/or a speaker. This also includes text, audio, video, and graphics that are transmitted over the internet for viewing or listening to on the internet.
A press release is an official statement delivered to members of the news media for the purpose of providing information, creating an official statement, or making an announcement directed for public release. Press releases are also considered a primary source, meaning they are original informants for information. A press release is traditionally composed of nine structural elements, including a headline, dateline, introduction, body, and other components. Press releases are typically delivered to news media electronically, ready to use, and often subject to "do not use before" time, known as a news embargo.
The news media or news industry are forms of mass media that focus on delivering news to the general public. These include news agencies, newspapers, news magazines, news channels etc.
Citizen journalism, also known as collaborative media, participatory journalism, democratic journalism, guerrilla journalism or street journalism, is based upon public citizens "playing an active role in the process of collecting, reporting, analyzing, and disseminating news and information." Similarly, Courtney C. Radsch defines citizen journalism "as an alternative and activist form of news gathering and reporting that functions outside mainstream media institutions, often as a response to shortcomings in the professional journalistic field, that uses similar journalistic practices but is driven by different objectives and ideals and relies on alternative sources of legitimacy than traditional or mainstream journalism". Jay Rosen offers a simpler definition: "When the people formerly known as the audience employ the press tools they have in their possession to inform one another." The underlying principle of citizen journalism is that ordinary people, not professional journalists, can be the main creators and distributors of news. Citizen journalism should not be confused with community journalism or civic journalism, both of which are practiced by professional journalists; collaborative journalism, which is the practice of professional and non-professional journalists working together; and social journalism, which denotes a digital publication with a hybrid of professional and non-professional journalism.
The Australian Financial Review (AFR) is an Australian business-focused, compact daily newspaper covering the current business and economic affairs of Australia and the world. The newspaper is based in Sydney, New South Wales, Australia; owned by Nine Entertainment and has been published continuously since its founding in 1951. The AFR, along with the rest of Fairfax Media, was sold to Nine Entertainment for more than A$2.3 billion. The AFR is published in tabloid format six times a week, whilst providing 24/7 online coverage through its website. In November 2019, the AFR reached 2.647 million Australians through both print and digital mediums (Mumbrella).
A newsroom is the central place where journalists—reporters, editors, and producers, associate producers, news anchors, news designers, photojournalists, videojournalists, associate editor, residence editor, visual text editor, Desk Head, stringers along with other staffers—work to gather news to be published in a newspaper, an online newspaper or magazine, or broadcast on radio, television, or cable. Some journalism organizations refer to the newsroom as the city room.
Mass communication is the process of imparting and exchanging information through mass media to large population segments. It utilizes various forms of media as technology has made the dissemination of information more efficient. Primary examples of platforms utilized and examined include journalism and advertising. Mass communication, unlike interpersonal communication and organizational communication, focuses on particular resources transmitting information to numerous receivers. The study of mass communication is chiefly concerned with how the content and information that is being mass communicated persuades or affects the behavior, attitude, opinion, or emotion of people receiving the information.
Hyperlocal is information oriented around a well-defined community with its primary focus directed toward the concerns of the population in that community. The term can be used as a noun in isolation or as a modifier of some other term. When used in isolation it refers to the emergent ecology of data, aggregators, publication mechanism and user interactions and behaviors which centre on a resident of a location and the business of being a resident. More recently, the term hyperlocal has become synonymous with the combined use of applications on mobile devices and GPS technology. Use of the term originated in 1991, in reference to local television news content.
Earned media is content relating to a person or organization which is published by a third party without any form of payment to the publisher. It includes articles by media outlets, interviews with the person or representatives of the organization, or bylined editorials in trade press and other publications. It may also include social media sharing, unpaid mentions by podcasters, or word-of-mouth marketing.
Digital journalism, also known as netizen journalism or online journalism, is a contemporary form of journalism where editorial content is distributed via the Internet, as opposed to publishing via print or broadcast. What constitutes digital journalism is debated by scholars; however, the primary product of journalism, which is news and features on current affairs, is presented solely or in combination as text, audio, video, or some interactive forms like storytelling stories or newsgames, and disseminated through digital media technology.
An online newsroom is a website, web page or site section that contains distributable information about a corporation or organization. The online newsroom was initially created for corporate communicators and public relations firms to target traditional media outlets, fundamentally newspapers, magazines, radio stations and television stations. Multiple public relations audience interests are now supported, including media relations, investor and analyst relations, community relations, and consumer social media relations.
In communication, media are the communication outlets or tools used to store and deliver content. The term generally refers to components of the mass media communications industry, such as print media, publishing, the news media, photography, cinema, broadcasting, digital media, and advertising.
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to achieve the following goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility, and engage an online community of users. Content marketing attracts new customers by creating and sharing valuable free content. It helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future.
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope and the establishment of a firm's desired social media "culture" and "tone."
Online presence management is the process of creating and promoting traffic to a personal or professional brand online. This process combines web design, and development, blogging, search engine optimization, pay-per-click marketing, reputation management, directory listings, social media, link sharing, and other avenues to create a long-term positive presence for a person, organization, or product in search engines and on the web in general.
Canadian online media is content aimed at a Canadian audience through the medium of the Internet. Presently, online media can be accessed by computers, smart-phones, gaming consoles, Smart TVs, MP3 players, and tablets. The characteristics of Canadian online media are strongly shaped by the Canadian communications industry, even though their statistics and findings are more often than not associated with American research. Large media companies are increasingly on the move to start up online platforms for news and television content. The exponential growth of Canadians' dependency on online content for entertainment and information has been evident in the recent decades. However, it has proven slow for Canadian online media to catch up with the constant increase of American online media. Regardless of medium, entertainment and information hubs are not solely focusing on satisfying the audience they have, but are also heavily expanding their reach to new global audiences.
Multimedia journalism is the practice of contemporary journalism that distributes news content either using two or more media formats via the Internet, or disseminating news report via multiple media platforms. First time published as a combination of the mediums by Canadian media mogul, journalist and artist, Good Fridae Mattas in 2003. It is inseparably related to the media convergence of communication technologies, business integration of news industries, and editorial strategies of newsroom management.
Media independence is the absence of external control and influence on an institution or individual working in the media. It is a measure of its capacity to "make decisions and act according to its logic," and distinguishes independent media from state media.
Storyful is a social media intelligence agency headquartered in Dublin, Ireland that is a subsidiary of Rupert Murdoch's News Corp offering services such as social news monitoring, video licensing, and reputation risk management tools for corporate clients. The startup was launched as the first social media newswire, a content aggregator, verifying news sources and online content in Dublin in 2010 by Mark Little, a former journalist with RTÉ News. Storyful was acquired by Rupert Murdoch’s News Corp in 2013 for USD$25 million.
