 | |
| Company type | Private |
|---|---|
| Industry | Fitness |
| Founded | November 2013 |
| Founder | Anne Mahlum |
| Headquarters | Rosslyn, Virginia |
Number of locations | 150 |
Area served | United States |
Key people | Bryan Myers (President & CEO) |
| Website | solidcore.co |
Solidcore (stylised as [solidcore]) is a fitness company headquartered in Rosslyn, Virginia, operating 160+ studios across the United States. Founded in 2013 in Washington, D.C., the company focuses on full-body strength training classes on custom-built reformer machines. [1]
[solidcore] was founded by Anne Mahlum in November 2013, with the first studio opening in the Adams Morgan neighborhood of Washington, D.C. [2] In its early stages, the company operated from Mahlum's home in Northwest D.C. [3] [4]
The brand expanded to 100 locations with backing from investment firms, including Kohlberg & Company and VMG Partners. [5] [6]
Bryan Myers was appointed president and CEO in 2021, making him one of the few Black and LGBTQ+ executives leading a major fitness company in the United States. [7] He joined the company in 2017 after previously serving as Vice President of Finance, Strategy, and Development at Sweetgreen. Myers became [solidcore]’s President in 2019, overseeing national expansion and operational development. [8] [9] [10]
In 2024, Good Housekeeping named [solidcore] the ‘Best Pilates-Inspired Studio’ in its annual fitness awards. [11] In 2025, Well & Good recognized [solidcore] as the “Best Inclusive Gym”. [12]
In September 2024, global investment firm L Catterton acquired a majority stake in [solidcore]. [13] [14]
In 2025, [solidcore] partnered with WHOOP, a wearable fitness tracking company, to provide users with data on how the workout affects recovery and physical performance. [15]
In 2019, [solidcore] introduced a "Pay It Forward" membership tier, where members could contribute to a fund that subsidized memberships for individuals from marginalized groups, including LGBTQ+ youth and people recovering from chronic illness. [16]
During the COVID-19 pandemic, [solidcore] offered complimentary online classes for healthcare workers and first responders nationwide, reaching over 15,000 participants in 2020 alone. [17]
[solidcore] classes utilize a custom-built resistance machine to apply sustained time under tension, following strength training principles aimed at improving muscular endurance and core engagement. [18] Each class typically begins with a warm-up focused on core activation, followed by a structured sequence targeting different muscle groups. [19] [20] Classes are held in dimly lit studios with blue lighting and are designed to bring muscles to the point of fatigue through controlled, high-intensity movements.
[solidcore] has received attention in part due to its use by several public figures, including Michelle Obama, [21] [22] Sydney Sweeney, [23] [24] and Vanessa Hudgens. [25]
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