Someone Somewhere

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Someone Somewhere is a certified B Corporation that works with 273 artisans in 13 communities across 7 states in Mexico to produce sustainable goods that help artisans earn a living wage. [1] [2] The company has a goal of improving the economy and general well-being of communities by bridging the gap between local artisans and eco-friendly products. [3]

Contents

History

Someone Somewhere was founded in 2016 by three friends, Antonio Nuño, Fatima Alvarez, and Enrique Rodriguez, inspired by their time spent volunteering in rural, indigenous communities in Mexico. [4] During these trips they realized many artisans were struggling to make a living through their crafts, and they wanted to do something to support them and improve their quality of life. [4]

In 2022, a partnership with Delta Air Lines generated thousands of hours of work for artisans and reduced Delta’s use of plastics. [2] With the help of AI, Someone Somewhere designed new concepts showing what artisan-made products could look like which led to new partnerships and expanded their reach. [4]

Business model

Someone Somewhere utilized non-traditional capital raising: they crowdfunded $100,00 in capital from 2,874 people via Kiva. [3] Someone Somewhere works in collaboration with artisans who guide product design, provides them with materials, and supports them to create their crafts at home, relying on local factories for assembly. [5]

Products

Someone Somewhere is a corporation in the apparel industry in the manufacturing sector. [1] The products made by Someone Somewhere are designed for "conscious globetrotters." [1] Artisans sign the products they make with information about where they're from. [1]

Impact and recognition

The organization began from a crowdfunding campaign and has grown to work with artisans in Peru and launch sales in the United States.[ citation needed ] Someone Somewhere became a Certified B Corporation in August 2017. [1] They collaborated with Adidas on a special collection of Mexico soccer jerseys for the 2024 Copa America tournament. [6] Artisans from Puebla, Mexico, hand embroidered each jersey for over 11 hours to represent each of the players and celebrate Mexican heritage. [4] [6]

Artisans who work with Someone Somewhere earn wages higher than the national standard and have increased their monthly income by 300%. [5]

References

  1. 1 2 3 4 5 "Someone Somewhere - Certified B Corporation - B Lab Global". www.bcorporation.net. Retrieved 27 May 2025.
  2. 1 2 "Beyond Resilience: Someone Somewhere". AIM2Flourish. Retrieved 27 May 2025.
  3. 1 2 Ghotge, Vishal (8 October 2024). "Social enterprises are key to climate action". Fast Company. Archived from the original on 12 March 2025. Retrieved 27 May 2025.
  4. 1 2 3 4 Azevedo, Mary Ann (7 September 2024). "How a viral AI image catapulted a Mexican startup to a major Adidas contract". TechCrunch. Retrieved 27 May 2025.
  5. 1 2 Brannigan, Maura (27 October 2020). "By Reinvesting in Artisans, This Brand Is Challenging the Way Apparel Treats Its Skilled Workers". Fashionista. Retrieved 28 May 2025.
  6. 1 2 Jones, Daniel. "adidas & Someone Somewhere Embellish Mexico Jerseys With Hand-Embroidered Details". SoccerBible. Retrieved 2 June 2025.
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