Space Camp Wellness is an American lip care brand founded in 2024 by Nicolas Sturniolo, one of the Sturniolo Triplets. The company produces unisex jumbo lip balms formulated with vegan, cruelty-free, and organic ingredients. It has released limited-edition collaborations, including a partnership with Kool-Aid.
Space Camp Wellness was established in January 2024 by Nicolas Sturniolo, following his activities on YouTube and TikTok. The brand was created to offer products that are gender-neutral. The initial product line consisted of jumbo lip balms, with flavors such as Wild Cherry, Juicy Watermelon, and Frosted Mint.[1]
Products
The lip balms include ingredients such as sunflower oil, coconut oil, beeswax, and vitamin E, and are formulated to be vegan and cruelty-free.[2]
Product lines and packaging
Space Camp Wellness offers jumbo lip balms in turn-wheel packaging, which allows the user to rotate and apply without removing a cap. Packaging design is intended to be visually distinct.
Ingredients and formulations are consistent across core and limited-edition products.[3]
Collaborations
In May 2025, Space Camp Wellness partnered with Kool-Aid to release a limited-edition line of lip balms based on Kool-Aid flavors, including Blue Raspberry Lemonade, Tropical Punch, and Grape.[4][5]
Retail availability
In September 2025, Space Camp Wellness launched in Target stores across the United States, marking its first major retail expansion. The debut included an exclusive flavor, "Berry Stardust", available both in-store and online through Target’s website.[6][7][8]
Reception
Industry publications, including Happi, Beauty Packaging, and TrendHunter, have covered the company’s products and marketing approaches.[9][10]
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