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"I'd Like to Teach the World to Sing " is a pop song that originated as the jingle "Buy the World a Coke" in the groundbreaking 1971 "Hilltop" television commercial for Coca-Cola and sung by The Hillside Singers. "Buy the World a Coke" was produced by Billy Davis and portrayed a positive message of hope and love, featuring a multicultural collection of teenagers on top of a hill appearing to sing the song.
Sex in advertising is the use of sex appeal in advertising to help sell a particular product or service. According to research, sexually appealing imagery used for marketing does not need to pertain to the product or service in question. A few examples of sexually appealing imagery include nudity, pin-up models, and muscular men. "Sex sells" became a controversial issue, with techniques for enlarging and titillating the audience challenging conventional moral standards.
A billboard is a large outdoor advertising structure, typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically showing witty slogans and distinctive visuals, billboards are highly visible in the top designated market areas.
The Wiggles are an Australian children's music group formed in Sydney, New South Wales in 1991. Since 2013, the group members are Anthony Field, Lachlan Gillespie, Simon Pryce, and Emma Watkins. The original members were Field, Phillip Wilcher, Murray Cook, Greg Page, and Jeff Fatt. Wilcher left the group after their first album. Page retired in 2006 due to ill health and was replaced by understudy Sam Moran, but returned in 2012, replacing Moran. At the end of 2012, Page, Cook, and Fatt retired, and were replaced by Gillespie, Pryce, and Watkins. Cook and Fatt retained their shareholding in the group and all three continued to have input into its creative and production aspects.
Think different is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA/Chiat/Day. The slogan has been widely taken as a response to IBM's slogan "Think." It was used in a television advertisement, several print advertisements, and several TV promos for Apple products.
Mrs. Piggle-Wiggle is a series of children's books by Betty MacDonald and a television series created by actress Shelley Duvall, as well as the name of the main character. The first book is Mrs. Piggle-Wiggle, published in 1947; three sequels completed by MacDonald are Mrs. Piggle-Wiggle's Magic, Mrs. Piggle-Wiggle's Farm, and Hello, Mrs. Piggle-Wiggle. Happy Birthday, Mrs. Piggle-Wiggle (2007) was completed by her daughter Anne MacDonald Canham based on "notes for other stories among her mother's possessions".
Shock advertising or Shockvertising is a type of advertising that "deliberately, rather than inadvertently, startles and offends its audience by violating norms for social values and personal ideals". It is the employment in advertising or public relations of "graphic imagery and blunt slogans to highlight" a public policy issue, goods, or services. Shock advertising is designed principally to break through the advertising “clutter” to capture attention and create buzz, and also to attract an audience to a certain brand or bring awareness to a certain public service issue, health issue, or cause.
A taunt is a battle cry, sarcastic remark, gesture, or insult intended to demoralize the recipient, or to anger them and encourage reactionary behaviors without thinking. Taunting can exist as a form of social competition to gain control of the target's cultural capital. In sociological theory, the control of the three social capitals is used to produce an advantage in the social hierarchy as to enforce one's own position in relation to others. Taunting is committed by either directly, or indirectly encouraging others to taunt the target. The target may give a response in kind to maintain status, as in fighting words and trash-talk.
Ronald Jeremy Hyatt is a former American pornographic actor, filmmaker, actor, and stand-up comedian.
Easynet was a managed services provider and delivered integrated networks, hosting and unified communications services to organisations globally. The company was later renamed Easynet Global Services, and a sister company, Easynet Connect, was founded in 2008 which focused on providing internet access connectivity to small-to-medium size companies in the UK.
Sindy is a British fashion doll created by Pedigree Dolls & Toys in 1963. A rival to Barbie, Sindy's wholesome look and range of fashions and accessories made her the best-selling toy in the United Kingdom in 1968 and 1970. After Marx Toys' unsuccessful attempt to introduce Sindy in the United States in the late 1970s, Hasbro bought the rights to Sindy and remodelled the doll to look more American. As a result, the doll's popularity declined and Barbie manufacturer Mattel filed a lawsuit for copyright infringement, which was settled when Hasbro agreed to remodel Sindy's face. During the 1990s, Barbie's share of the doll market continued to grow while Sindy's diminished, which led to Sindy being delisted from major retailers in 1997. Hasbro returned the doll's licence to Pedigree, and the doll was relaunched in 1999, manufactured by Vivid Imaginations. Sindy's 40th anniversary in 2003 saw a new manufacturer, New Moons, and another relaunch and redesign.
Galaxy Minstrels are milk chocolate buttons with a hard glazed shell sold in several countries including the UK, Republic of Ireland, South Africa, Kenya, Cyprus, Malta, Canada and Spain.
The Most Interesting Man in the World was an advertising campaign for Dos Equis beer. The ads featured a bearded, debonair elderly gentleman with voiceovers that were both humorous and outrageous. The advertisements first began appearing in the United States in 2006 and became a popular Internet meme. The campaign was ended in 2018.
GEICO advertising campaigns are known for using surreal scenarios which attempt to be humorous and satirical, often featuring distinctive characters such as the company's mascot, the GEICO gecko. The advertising strategy incorporates a saturation-level amount of print and television parody advertisements, as well as radio advertisements. A common line used by GEICO is "15 minutes could save you 15% or more on car insurance."
The Road Safety Authority, or RSA, is a state agency formed by the Irish Government to promote road safety within the Republic of Ireland. The agency has devolved control of much of the work of the Department of Transport.
Wiggle stereoscopy is an example of stereoscopy in which left and right images of a stereogram are animated. This technique is also called wiggle 3-D or wobble 3-D, sometimes also Piku-Piku.
Gender advertisement refers to the images in advertising that depict stereotypical gender roles and displays. Gender displays are used heavily in advertising in order to establish the role of one gender in relation with the other, and some scholars argue that advertisers are obsessed with gender. Advertisers focus on gender relationships, because people define themselves by gender, and gender can be "communicated at a glance", making it easy for advertisers to use this theme in their work. The effects of advertising on body image have been studied by researchers, ranging from psychologists to marketing professionals. "These days we know that the media and body image are closely related. Particularly, the body image advertising portrays affects our own body image. Of course, there are many other things that influence our body image: parenting, education, intimate relationships, and so on. The popular media does have a big impact, though." This is because thousands of advertisements contain messages about physical attractiveness and beauty, examples which include commercials for clothes, cosmetics, weight reduction, and physical fitness. Researchers have conducted studies in an attempt to see if such advertisements have effects on teenage body image, and what those effects might be. Women account for 85% of consumer purchases.
Up until June 2018, Saudi Arabia was unique in being the only country in the world where women were forbidden to drive motor vehicles. The Women to Drive Movement was a campaign by Saudi Arabian women, who have more rights denied to them by the government than men, for the right to drive motor vehicles on public roads. Dozens of women drove in Riyadh in 1990 and were arrested and had their passports confiscated. In 2007, Wajeha al-Huwaider and other women petitioned King Abdullah for women's right to drive, and a film of al-Huwaider driving on International Women's Day 2008 attracted international media attention.
The video game developer and publisher, Nintendo, has engaged in a variety of marketing campaigns, ranging from early efforts to appeal to teenagers with "Play It Loud!" to the more open-ended "Who Are You?" campaign. Nintendo also sometimes markets its various consoles and games with lavish promotions.
The exploitation of women in mass media is the use or portrayal of women in mass media to increase the appeal of media or a product to the detriment of, or without regard to, the interests of the women portrayed, or women in general. This process includes the presentation of women as sexual objects and the setting of standards of beauty that women are expected to reflect. Sexual exploitation of women in the media dates back to 19th century Paris, in which ballerinas were exposed to harassment and objectification. The ballerinas in the Paris Opera Ballet were ogled by their male audience members and often even expected to perform sexual favors for the male subscribers behind the scenes. Feminists and other advocates of women's rights have criticized such exploitation. The most often criticized aspect of the use of women in mass media is sexual objectification, but dismemberment can be a part of the objectification as well.
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- ↑ Making them feel small – ads wag the finger at speeding young men , The Sydney Morning Herald, 25 June 2007, accessed 7 March 2008