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Speeding. No one thinks big of you. is a multimedia advertising campaign launched by the Roads & Traffic Authority [1] in June 2007 in New South Wales, Australia, to convince young drivers that speeding and irresponsible driving is not 'cool'.
The iconic image of the campaign is a wiggling pinkie finger, emblematic of the observer communicating to another observer their shared opinion that the speeding youth is not displaying virility by speeding, and is "overcompensating" for a small penis.
Several images were used in the television advertisement:
- several young women seeing the speeder;
- an older woman sharing a wiggling finger with a young woman;
- a male friend of the driver sharing a wiggling finger with another male friend as they ride in the back seat as their mutual friend drives stupidly.