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Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. It is a type of publicity. The term was popularized by Jay Conrad Levinson's 1984 book Guerrilla Marketing.
Sex appeal in advertising is a common tactic employed to promote products and services. Research indicates that sexually appealing content, including imagery, is often used to shape or alter the consumer's perception of a brand, even if it is not directly related to the product or service being advertised. This approach, known as "sex sells," has become more prevalent among companies, leading to controversies surrounding the use of sexual campaigns in advertising.
The V sign is a hand gesture in which the index and middle fingers are raised and parted to make a V shape while the other fingers are clenched. It has various meanings, depending on the circumstances and how it is presented.
The Wiggles are an Australian children's music group formed in Sydney in 1991. As of 2022, the group members are Anthony Field, Lachlan Gillespie, Simon Pryce, Tsehay Hawkins, Evie Ferris, John Pearce, Caterina Mete and Lucia Field. The Wiggles were founded in 1991 by Field, Murray Cook, Jeff Fatt, Greg Page and Phillip Wilcher. Wilcher left the group after their first album. Page retired in 2006 due to ill health and was replaced by understudy Sam Moran, but returned in 2012, replacing Moran. At the end of 2012, Cook, Fatt and Page retired and were replaced by Gillespie, Pryce and Emma Watkins. Cook and Fatt retained their shareholding in the group and all three continued to have input into its creative and production aspects, while engaging in occasional reunion performances. Watkins departed the group in 2021, with the group subsequently adopting an expanded line-up of eight members.
Win a Date with Tad Hamilton! is a 2004 American romantic comedy film directed by Robert Luketic, written by Victor Levin and starring Kate Bosworth, Topher Grace, Josh Duhamel, Gary Cole, Ginnifer Goodwin, Sean Hayes and Nathan Lane. The film follows a small-town girl (Bosworth) who wins a contest for a date with a male celebrity (Duhamel) and a love triangle forms between the girl, the star and the girl's best friend (Grace).
Anthony Donald Joseph Field is an Australian musician, actor, songwriter and producer. He is best known as a leader of the children's group the Wiggles and a member of the 1980s and 1990s pop band the Cockroaches. While still a teenager, he helped found the Cockroaches with his brothers, Paul and John. The Cockroaches recorded two albums and enjoyed moderate success, interrupted by Field's service in the Army, until they disbanded in the late 1980s.
The Marlboro Man is a figure that was used in tobacco advertising campaigns for Marlboro cigarettes. In the United States, where the campaign originated, it was used from 1954 to 1999. The Marlboro Man was first conceived by Leo Burnett in 1954. The images initially featured rugged men portrayed in a variety of roles but later primarily featured a rugged cowboy or cowboys in picturesque wild terrain. The ads were originally conceived as a way to popularize filtered cigarettes, which at the time were considered feminine.
"Think different" is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. The slogan has been widely taken as a response to the IBM slogan "Think". It was used in a television advertisement, several print advertisements, and several TV promos for Apple products.
Shock advertising or shockvertising is a type of advertising that "deliberately, rather than inadvertently, startles and offends its audience by violating norms for social values and personal ideals". It is the employment in advertising or public relations of "graphic imagery and blunt slogans to highlight" a public policy issue, goods, or services. Shock advertising is designed principally to break through the advertising “clutter” to capture attention and create buzz, and also to attract an audience to a certain brand or bring awareness to a certain public service issue, health issue, or cause.
State motorcyclists' rights organizations (SMROs) exist in about 32 US states, 25 of which call themselves "ABATE of ," the rest going by various other names. SMROs advocate for a point of view in motorcycling that is, in general, opposed to mandatory helmet laws, required motorcycle safety inspections, mandatory rider training and licensing, and other similar regulation. Instead SMROs favor optional or voluntary motorcycle rider safety education, training, and licensing, and greater public awareness of motorcyclist safety issues. They also favor stronger penalties for car driver infractions such as right of way violations, or when drivers are at fault in accidents that harm motorcycle riders. SMRO activities include lobbying legislatures, letter writing campaigns, and paying for public service announcements and political advertisements. To carry out lobbying at the national level, a coalition of SMRO's created the Motorcycle Riders Foundation (MRF) to lobby in Washington DC. The SMROs and MRF are often allied with the American Motorcyclist Association (AMA) on legislative issues.
A taunt is a battle cry, sarcastic remark, gesture, or insult intended to demoralize or antagonize the recipient. Taunting can exist as a form of social competition to gain control of the target's cultural capital. In sociological theory, the control of the three social capitals is used to produce an advantage in the social hierarchy, so as to enforce one's own position in relation to others. Taunting is committed by either directly or indirectly encouraging others to taunt the target. The target may give a response in kind to maintain status, as in fighting words and trash-talk.
Sindy is a British fashion doll created by Pedigree Dolls & Toys in 1963. A rival to Barbie, Sindy's look and range of fashions and accessories made her the best-selling toy in the United Kingdom in 1968 and 1970. After Marx Toys' unsuccessful attempt to introduce Sindy in the United States in the late 1970s, Hasbro bought the rights to Sindy and remodelled the doll to look more American. As a result, the doll's popularity declined; in addition, Barbie manufacturer Mattel filed a lawsuit for copyright infringement, which was settled when Hasbro agreed to remodel Sindy's face. During the 1990s, Barbie's share of the doll market continued to grow while Sindy's diminished, which led to Sindy being delisted from major retailers in 1997. Hasbro returned the doll's licence to Pedigree, and the doll was relaunched in 1999, manufactured by Vivid Imaginations. Sindy's 40th anniversary in 2003 saw a new manufacturer, New Moons, and another relaunch and redesign. There were further relaunches in 2016 by Tesco and in 2021 by Kid Kreations. There is a 60th anniversary Sindy doll which was launched at the end of 2023 to celebrate 60 years of Sindy.
Manhattan Mini Storage is a Manhattan-based self storage company in New York City, United States. Founded in 1978, the company serves New York neighborhoods from 17 storage locations. The company prides itself on its creative marketing efforts and charitable giving. Manhattan Mini Storage was acquired by StorageMart in December 2021.
Early legislative elections were held in Indonesia on 7 June 1999. They were the first elections since the fall of Suharto and end of the New Order, the first free elections in Indonesia since 1955, and the first and only legislative election taken by East Timor during Indonesian provincehood. With the ending of restrictions on political activity following the fall of Suharto, a total of 48 parties contested the 462 seats up for election in the People's Representative Council. A further 38 seats were reserved for members of the armed forces.
The Most Interesting Man in the World was an advertising campaign for Dos Equis beer featuring actor Jonathan Goldsmith as a bearded, debonair older gentleman with voiceovers that were both humorous and outrageous. The advertisements began appearing in the United States in 2006 and became a popular Internet meme. The campaign ended in 2018.
A Japanese urban legend is a story in Japanese folklore which is circulated as true. These urban legends are characterized by originating in or being popularized throughout the country of Japan. These urban legends commonly involve paranormal entities or creatures who encounter and attack humans, but the term can also encompass widespread, non-supernatural rumors in popular culture. Urban legends in the former category rarely include the folklore yōkai, instead of being primarily based on contemporary examples of yūrei. Modern Japanese urban legends tend to occur in schools or urban settings, and some can be considered cautionary tales.
Gender in advertising refers to the images and concepts in advertising that depict and reinforce stereotypical gender roles. Advertisements containing subliminal or direct messages about physical attractiveness and beauty have been of particular interest regarding their impact on men, women, and youth. Gendered advertisements have and continue to shape what is expected of a distinct gender, regarding physique and attitude.
Until June 2018, Saudi Arabia was the only country in the world in which women were forbidden from driving motor vehicles. The Women to Drive Movement was a campaign by Saudi women, whom the government denies many rights to which men are entitled, for the right to drive motor vehicles on public roads. Dozens of women drove in Riyadh in 1990 and were arrested and had their passports confiscated. In 2007, Wajeha al-Huwaider and other women petitioned King Abdullah for the right to drive, and a film of al-Huwaider driving on International Women's Day 2008 attracted international media attention.
The video game developer and publisher Nintendo has engaged in a variety of marketing campaigns, ranging from early efforts to appeal to teenagers with "Play It Loud!" to the more open-ended "Who Are You?" campaign. Nintendo also sometimes markets its various consoles and games with lavish promotions.
The exploitation of women in mass media is the use or portrayal of women in mass media such as television, film, music, and advertising as objects or sexual beings, in order to increase the appeal of media or a product to the detriment of the women being portrayed, and women in society. This process includes the presentation of women as sexual objects and the setting of feminine beauty ideals that women are expected to reflect. Sexual exploitation of women in the media dates back to 19th century Paris, in which ballerinas were exposed to harassment and objectification. The most often criticized aspect of the use of women in mass media is sexual objectification, but dismemberment can be a part of the objectification as well. The exploitation of women in mass media has been criticized by feminists and other advocates of women's rights, and is a topic of discussion in feminist studies and other fields of scholarship.
References
- ↑ Making them feel small – ads wag the finger at speeding young men , The Sydney Morning Herald, 25 June 2007, accessed 7 March 2008