Insurance is a means of protection from financial loss. It is a form of risk management, primarily used to hedge against the risk of a contingent or uncertain loss.
Business is the activity of making one's living or making money by producing or buying and selling products. Simply put, it is "any activity or enterprise entered into for profit."
A mutual fund is a professionally managed investment fund that pools money from many investors to purchase securities. The term is typically used in the United States, Canada, and India, while similar structures across the globe include the SICAV in Europe and open-ended investment company (OEIC) in the UK.
Financial services are the economic services provided by the finance industry, which encompasses a broad range of businesses that manage money, including credit unions, banks, credit-card companies, insurance companies, accountancy companies, consumer-finance companies, stock brokerages, investment funds, individual managers, and some government-sponsored enterprises.
Sponsoring something is the act of supporting an event, activity, person, or organization financially or through the provision of products or services. The individual or group that provides the support, similar to a benefactor, is known as the sponsor.
Naming rights are a financial transaction and form of advertising or memorialization whereby a corporation, person, or other entity purchases the right to name a facility, object, location, program, or event, typically for a defined period of time. For properties such as multi-purpose arenas, performing arts venues, or sports fields, the term ranges from three to 20 years. Longer terms are more common for higher profile venues such as professional sports facilities.
The Professional Spring Football League (PSFL) was an outdoor football league slated to begin in 1992. The league had a preview show on SportsChannel America in late 1991/early 1992, laying out the ten teams that would play. The league was founded by Vincent Sette, a computer sales executive. Rex Lardner, a television executive, was the commissioner.
A cycling team is a group of cyclists who join a team or are acquired and train together to compete in bicycle races whether amateur or professional – and the supporting personnel. Cycling teams are most important in road bicycle racing, which is a team sport, but collaboration between team members is also important in track cycling and cyclo-cross.
Research funding is a term generally covering any funding for scientific research, in the areas of natural science, technology, and social science. The term often connotes funding obtained through a competitive process, in which potential research projects are evaluated and only the most promising receive funding.
Ambush marketing or ambush advertising is a marketing strategy in which an advertiser "ambushes" an event to compete for exposure against other advertisers.
A sustaining program is a radio or television program that, despite airing on a commercial broadcast station, does not have commercial sponsorship or advertising. This term, mostly used in the United States, was common in the early days of radio, but has become unfamiliar, due to the nearly universal use of commercial advertising on radio and television.
The European Sponsorship Association (ESA) represents those involved in sponsorship across Europe.
Brokered programming is a form of broadcast content in which the show's producer pays a radio or television station for air time, rather than exchanging programming for pay or the opportunity to play spot commercials. A brokered program is typically not capable of garnering enough support from advertisements to pay for itself, and may be controversial, esoteric or an advertisement in itself.
Sport industry is an industry in which people, activities, business, and organizations are involved in producing, facilitating, promoting, or organizing any activity, experience, or business enterprise focused on sports. It is the market in which the businesses or products offered to its buyers are sports related and may be goods, services, people, places, or ideas.
Skateboarding sponsorship is the commercial sponsorship of an individual or team of people who participate in skateboarding, competitions or public activities. Typically, the individual or team will receive cash payments, reduced-price or free merchandise or equipment from a sponsor in return for public and in-competition use of that sponsor's merchandise or equipment for promotional purposes and recipient testimonial or endorsement. Skateboarding sponsorship may also extend to the sponsorship of major competitions or venues by larger distributors or manufacturers of skateboarding equipment and merchandise.
Sports marketing is a subdivision of marketing which focuses both on the promotion of sports events and teams as well as the promotion of other products and services through sporting events and sports teams. It is a service in which the element promoted can be a physical product or a brand name. The goal is to provide the client with strategies to promote sports or to promote some other product, service, business or cause through sports. Sports marketing is also designed to meet the needs and wants of the consumers through exchange processes. These strategies follow the traditional four "P"'s of general marketing: Product, Price, Promotion and Place. Another four "P"’s are added to sports marketing, relating to the fact sports are considered to be a service. The additional 4 P’s are: Planning, Packaging, Positioning and Perception. The addition of the four extra elements is called the "sports marketing mix."
Marketing activation is the execution of the marketing mix as part of the marketing process. The activation phase typically comes after the planning phase during which managers plan their marketing activities and is followed by a feedback phase in which results are evaluated with marketing analytics.
Dafabet is a privately owned online gambling company based in Makati, Philippines. It is the flagship brand and subsidiary of AsianBGE, and is licensed and regulated by Cagayan Economic Zone Authority (CEZA) and First Cagayan Leisure and Resorts Corporation (FCLRC). Dafabet operates a website that provides a secure service for customers to wager online.
Plus500 is a global fintech firm providing online trading services in contracts for difference (CFDs), in more than 2,500 financial instruments. The company is currently in the process of adding share dealing and futures trading to its offering.
A beer league or pub league is a form of sports league primarily funded by sponsorships from pubs, taverns and bars. The bars often provide funding for a team's uniforms and equipment, and often a free drink for each player, in exchange for advertising the establishment on the uniform and usually naming rights to the team itself. Beer leagues can be of virtually any sport but are usually amateur and recreational in nature, not being tied to a larger competitive league system, and contested by adults. The consumption of alcohol is often encouraged during the contest, as the actual competition is secondary. This is beneficial to the adults that compete in these beer league events because not only are they supporting a small business but are also getting physical activity, all while being social. For example, in Beer League Hockey, over 174,000 adults play. The primary goal of these leagues is to have "organized hockey in its purest form, unencumbered by money, skill, ambition, fans or advancement."
