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The Brooklyn Nets are an American professional basketball team based in the New York City borough of Brooklyn. The Nets compete in the National Basketball Association (NBA) as a member of the Atlantic Division of the Eastern Conference. The team plays its home games at Barclays Center. They are one of two NBA teams located in New York City; the other is the New York Knicks. The club was established in 1967 as a charter franchise of the NBA's rival league, the American Basketball Association (ABA). They played in New Jersey as the New Jersey Americans during their first season, before relocating to Long Island, New York, in 1968 and changing their name to the New York Nets. During this time, the Nets won two ABA championships. In 1976, the ABA merged with the NBA, and the Nets were absorbed into the NBA along with three other ABA teams, all of whom remain in the league to this day.
Sporting News is a website and former magazine publication owned by Sporting News Holdings, which is a U.S.-based sports media company formed in December 2020 by a private investor consortium.
Kenneth Gary Albert is an American sportscaster, the son of legendary NBA sportscaster Marv Albert and the nephew of sportscasters Al Albert and Steve Albert. He is the only sportscaster who currently does play-by-play for all four major professional sports leagues in the United States and Canada.
Audacy, Inc. is a publicly traded American multi-platform audio content and entertainment organization based in Philadelphia, Pennsylvania. Founded in 1968, it is the second largest radio company in the United States, owning 235 radio stations across 48 media markets.
The MSG Network (MSG) is an American regional cable and satellite television network, and radio service owned by MSG Entertainment, Inc.—a spin-off of the main Madison Square Garden Company operation.
Complex Networks is an American media and entertainment company for youth culture, based in New York City. It was founded as a bi-monthly magazine, Complex, by fashion designer Marc (Ecko) Milecofsky. Complex Networks reports on popular and emerging trends in style, sneakers, food, music, sports and pop culture. Complex Networks reached over 90 million unique users per month in 2013 across its owned and operated and partner sites, socials and YouTube channels. The print magazine ceased publication with the December 2016/January 2017 issue. Complex currently has 4.55 million subscribers and 1.3 billion total views on YouTube. As of 2019, the company's yearly revenue was estimated to be US$200 million, 15% of which came from commerce.
MSG Plus is an American regional sports network owned by MSG Entertainment; it operates as a sister channel to MSG Network. The network serves the New York City metropolitan area, whose reach expands to cover the entire state of New York, Northern New Jersey, Southwestern Connecticut and Northeastern Pennsylvania; MSG Plus carries sports events from several of the New York area's professional sports franchises, as well as college sports events.
Consumer-generated advertising is advertising on consumer generated media. This term is generally used to refer to sponsored content on blogs, wikis, forums, social networking services, and individual websites. This sponsored content is also known as sponsored posts, paid posts, or sponsored reviews. The content includes links that point to the home page or specific product pages of the website of the sponsor. Examples include Diet Coke and Mentos videos, the "Crush on Obama" video, and Star Wars fan films. Companies that have employed consumer-generated ads include Subaru North America, McDonald's, Rose Parade, and Toyota North America.
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to achieve the following goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility, and engage an online community of users. Content marketing attracts new customers by creating and sharing valuable free content. It helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future.
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope and the establishment of a firm's desired social media "culture" and "tone."
Starter, Inc. is an American clothing manufacturer, focusing of major league sports teams. Starter's current licenses include MLB, NBA, NFL, and NHL teams. Non-sports agreements include a partnership with Coca-Cola.
RightsFlow is an American company that provides organizations, bands, songwriters and individuals with music licensing services and royalty payment solutions. It was founded in 2007.
Sports marketing is a subdivision of marketing which focuses both on the promotion of sports events and teams as well as the promotion of other products and services through sporting events and sports teams. It is a service in which the element promoted can be a physical product or a brand name. The goal is to provide the client with strategies to promote sports or to promote some other product, service, business or cause through sports. Sports marketing is also designed to meet the needs and wants of the consumers through exchange processes. These strategies follow the traditional four "P"'s of general marketing: Product, Price, Promotion and Place. Another four "P"’s are added to sports marketing, relating to the fact sports are considered to be a service. The additional 4 P’s are: Planning, Packaging, Positioning and Perception. The addition of the four extra elements is called the "sports marketing mix."
Online presence management is the process of presenting and drawing traffic to a personal or professional brand online. This process combines web design and development, blogging, search engine optimization, pay per click marketing, reputation management, directory listings, social media, link sharing, and other avenues to create a long-term positive presence for a person, organization, or product in search engines and on the web in general.
Vox Media, Inc. is an American mass media company based in Washington, D.C., and New York City. The company was established in November 2011 by Jim Bankoff and Trei Brundrett to encompass SB Nation and The Verge. Bankoff had been the CEO for SB Nation since 2009.
SB Nation is a sports blogging network owned by Vox Media. It was co-founded by Tyler Bleszinski and Markos Moulitsas in 2005. The blog from which the network formed was started by Bleszinski as Athletics Nation in 2003, and focused solely on the Oakland Athletics. It has since expanded to cover sports franchises on a national scale, including all Major League Baseball, National Basketball Association, National Football League, and National Hockey League teams, as well as college and soccer teams, mixed martial arts and professional wrestling, totaling over 300 community sites. In 2011, the network expanded into technology content with The Verge, leading to the parent company Sports Blogs Inc. being rebranded as Vox Media. SB Nation operates from Vox Media's offices in New York City and Washington, D.C.
Brandon Steiner is a sports marketer. He was the founder and former CEO of Steiner Sports now owned by Fanatics. He is currently the founder and CEO of CollectibleXchange and The Steiner Agency. He and his family live in Scarsdale, New York.
TV5 Network Inc., commonly known as TV5, is a Filipino media company based in Mandaluyong, with its alternate studios based in Novaliches, Quezon City. It is owned by MediaQuest Holdings, an investee company of Philippine telecommunications giant PLDT, through its Beneficial Trust Fund, and headed by business tycoon Manuel V. Pangilinan.
Uproxx is an entertainment and popular culture news website. It was founded in 2008 by Jarret Myer and Brian Brater, and acquired by Woven Digital in 2014. The site's target audience is men aged 18–34. It was acquired by Warner Music Group in August 2018, with Myer and CEO Benjamin Blank remaining in control of the company's operations.
DraftKings is an American daily fantasy sports contest and sports betting company. The company allows users to enter daily and weekly fantasy sports–related contests and win money based on individual player performances in five major American sports, Premier League and UEFA Champions League football, NASCAR auto racing, Canadian Football League, the XFL, mixed martial arts (MMA) and Tennis.
References
- ↑ "Sharon P. Scrima Is Recognized By Continental Who's Who As A Pinnacle Professional".
- ↑ "Sports Media 101 takes your sports obsessions to whole new Start Up levels".
- ↑ "Sports Media 101 Media Outlet".
- ↑ "As ESPN downsizes, 'We're hiring,' says NYC's Sports Media 101".
- ↑ "Yankees 101-Interview with Kevin Hickey".
- ↑ "Social Media Marketing On Tap".