The Squatty Potty is a toilet stool that changes a person's posture to be more squat-like when defecating. More than five million Squatty Potty have been sold. [1]
The Squatty Potty was successfully pitched at Shark Tank before its commercial release in 2011. [1] The creator of Squatty Potty, Bobby Evans, became a millionaire through its popularity. [2] The Squatty Potty markets itself as a method of relieving constipation, claiming that it can "unkink your colon" and cause the user to poop without straining. [3] Specific medical claims made by the company have not been medically tested. [4] The stool has a u-shaped design that allows it to be placed at the base of a toilet. [5] They are made out of plastic, [2] and are seven inches tall. [1] A 2015 ad for the Squatty Potty, entitled "This Unicorn Changed the Way I Poop", went viral and increased sales of the product. The ad depicts a unicorn defecating soft serve ice cream, which is then served to children, and a prince character endorses squatting while pooping. The product has also received multiple celebrity endorsements. [1]