 | |
| Company type | Subsidiary |
|---|---|
| Industry | Retail |
| Founded | 2015 |
| Headquarters | New York City, United States |
Key people |
|
| Parent | Farfetch |
| Website | www |
Stadium Goods is a retailer specialised in the resale of aftermarket sneakers. Based in New York City, it operates a shop and a drop-off center in SoHo, Manhattan [1] as well as an online store. [2] The store sells sneakers and streetwear, including rare and limited edition sneakers. [3]
Stadium Goods was founded in 2015 by John McPheters and Jed Stiller, who shared the role of CEO. [4] [5] In August 2016, Stadium Goods entered the Chinese market through partnership with Alibaba's Tmall, a platform for businesses to sell brand name goods to consumers based in China. [6] In November 2017, during the Single's Day promotion on Alibaba, Stadium Goods reached $3m in sales during a 24-hour period. [3]
In 2018 the company received backing from LVMH Luxury Ventures, and in January 2019 it was acquired by the London-based online retail company Farfetch for $250m. [2] [7]
In 2018, McPheters and Stiller were selected for the Business of Fashion 500 list, the WWD 40 of Tomorrow, and the Footwear News Power 150. [8] [9] [10]
In December 2019, plans were announced for a second store in the U.S., located in Chicago. [11] [12] The store and its associated Intake Center opened with great celebration in October 2020 [13] [14] and closed fairly quietly in 2023.
In July 2022, Laura Sartor took over as Chief Executive Officer, while Jed Stiller and John McPheters moved into advisory roles.
The company runs a sneaker and streetwear resale marketplace specialising in unworn rare and collectable items as well as game-worn sneakers. [15] It operates a consignment model which means that, unlike peer-to-peer marketplaces, the company authenticates products from resellers before taking orders from customers. [16] [17] The model differs from those of many circular fashion retailers in that this step takes place before purchase rather than once a buyer has been found. Sellers don’t list items themselves, but send them to Stadium Goods or drop them off at the company’s NYC Intake Center for inspection and verification. [18] The brand maintains warehouses where they store their inventory and ship directly as soon as an item has sold. [19]
Stadium Goods were selling branded merchandise like logo t-shirts, hoodies, and socks from the beginning, and in May 2021 they added a second in-house apparel line, STADIUM. [20] Initially a premium capsule collection of 11 high-end basics like a varsity jacket and a rugby sweater, STADIUM is designed by Greig Bennett, founder of Orchard Street clothing and planned to be kept fresh via regular drops and collaborations. [21] [22]
Stadium Goods’ New York store has been the location for numerous episodes of Complex’s web series Sneaker Shopping, including episodes featuring Will Smith and Martin Lawrence, [23] Billie Eilish, [24] Roger Federer, [25] Cody Rhodes, [26] and Alicia Keys. [27] In 2016, the New York store hosted DJ Khaled and thousands of his friends for his “We the Best” pop-up shop. [28] In 2019 Stadium Goods hosted thousands of fans for a pop-up shop from the gamer group FaZe Clan. [29]