A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. In many cases, banners are delivered by a central ad server. This payback system is often how the content provider is able to pay for the Internet access to supply the content in the first place. Usually though, advertisers use ad networks to serve their advertisements, resulting in a revshare system and higher quality ad placement.
Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. It is a type of publicity. The term was popularized by Jay Conrad Levinson's 1984 book Guerrilla Marketing.
An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm. An agency can also handle overall marketing and branding strategies promotions for its clients, which may include sales as well.
Digital display advertising is online graphic advertising through banners, text, images, video, and audio. The main purpose of digital display advertising is to post company ads on third-party websites. A display ad is usually interactive, which allows brands and advertisers to engage deeper with the users. A display ad can also be a companion ad for a non-clickable video ad.
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google. They can generate revenue on either a per-click or per-impression basis. Google beta-tested a cost-per-action service, but discontinued it in October 2008 in favor of a DoubleClick offering. In Q1 2014, Google earned US$3.4 billion, or 22% of total revenue, through Google AdSense. AdSense is a participant in the AdChoices program, so AdSense ads typically include the triangle-shaped AdChoices icon. This program also operates on HTTP cookies. In 2021, over 38.3 million websites use AdSense.
Miller Lite is a 4.2% ABV light American lager beer sold by Molson Coors of Chicago, Illinois. The company also produces Miller Genuine Draft and Miller High Life. Miller Lite competes mainly with Anheuser-Busch's Bud Light. Miller Lite is the official beer sponsor of the Green Bay Packers, Milwaukee Brewers, Milwaukee Bucks, Dallas Cowboys, Chicago Bears, and Bellator MMA.
An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with advertiser's demand. The phrase "ad network" by itself is media-neutral in the sense that there can be a "Television Ad Network" or a "Print Ad Network", but is increasingly used to mean "online ad network" as the effect of aggregation of publisher ad space and sale to advertisers is most commonly seen in the online space. The fundamental difference between traditional media ad networks and online ad networks is that online ad networks use a central ad server to deliver advertisements to consumers, which enables targeting, tracking and reporting of impressions in ways not possible with analog media alternatives.
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising, and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising.
Stealth is a 2005 American military science fiction action film directed by Rob Cohen and written by W. D. Richter, and starring Josh Lucas, Jessica Biel, Jamie Foxx, Sam Shepard, Joe Morton and Richard Roxburgh. The film follows three top fighter pilots as they join a project to develop an automated robotic stealth aircraft.
Apple has used a variety of advertising campaigns to promote its iPod portable digital media player. The campaigns include television commercials, print ads, posters in public places, and wrap advertising campaigns. These advertising techniques are unified by a distinctive, consistent style that differs from Apple's other ads.
Agency.com was an interactive marketing agency based in New York City with offices worldwide. The company was a part of Omnicom Group Inc. and had approximately 500 employees in eleven offices on three continents. Services included website design and development, interactive marketing, search marketing and rich media development.
A viral video is a video that becomes popular through a viral process of Internet sharing, typically through video sharing websites such as YouTube as well as social media and email. For a video to be shareable or spreadable, it must focus on the social logics and cultural practices that have enabled and popularized these new platforms, logics that explain why sharing has become such common practice, not just how.
New Media Strategies (NMS) was a social media agency headquartered in Arlington, Virginia. The company was founded in 1999 by Pete Snyder, and as of 2011 has 120 employees. NMS is known as one of the first companies to strictly focus on social media as a form of marketing communications, and is "the largest social media agency in the world" according to The Washington Post. It is a subsidiary of Meredith Corporation, a Fortune 500 media company which acquired NMS in 2007.
The Obama logo was the primary symbol of Barack Obama's 2008 presidential campaign. The design became one of the most recognized political brand logos during the 2008 U.S. presidential election, and was used again for Obama's reelection campaign and for the Obama Foundation.
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope and the establishment of a firm's desired social media "culture" and "tone."
"Cafe Disco" is the twenty-seventh and penultimate episode of the fifth season of the American comedy television series The Office, and the 99th overall episode of the series. It originally aired on NBC in the United States on May 7, 2009. Feeling the office is overworked after the recent reign of Charles Miner, Michael sets up a "cafe disco" in his old Michael Scott Paper Company office. Phyllis injures her back dancing at the cafe disco and bonds with Dwight as he tries to relieve her back. Meanwhile, Jim and Pam plan to elope.
Monk-e-Mail is an E-card website created by Oddcast and Cramer-Krasselt as a promotional tool for CareerBuilder's "Working with Monkeys" Super Bowl advertisement campaign in 2006. The website allows the user to create a message featuring an animated anthropomorphic monkey, with customizability in regard to the type of monkey, its accessories, clothing, hair, and background. The program originally only had an email feature, but abilities to send messages to social media accounts were added in updates.
Defy Media was an American digital media company that produced original online content for the 12–34 age group. Originally founded in 1996 as Alloy Online, the final company was formed in 2013 by its merger with Break Media.
An online video platform (OVP), provided by a video hosting service, enables users to upload, convert, store and play back video content on the Internet, often via a structured, large-scale system that may generate revenue. Users will generally upload video content via the hosting service's website, mobile or desktop application or other interfaces (API). An example of an OVP is YouTube. The type of video content uploaded might be anything from shorts to full-length TV shows and movies. The video host stores the video on its server and offers users the ability to enable different types of embed codes or links that allow others to view the video content. The website, mainly used as the video hosting website, is usually called the video-sharing website.
Corporate surveillance is the monitoring of a person or group's behavior by a corporation. The data collected is most often used for marketing purposes or sold to other corporations, but is also regularly shared with government agencies. It can be used as a form of business intelligence, which enables the corporation to better tailor their products and/or services to be desirable by their customers. Although there is a common belief that monitoring can increase productivity, it can also create consequences such as increasing chances of deviant behavior and creating punishments that are not equitable to their actions.
