Public relations (PR) is the practice of managing and disseminating information from an individual or an organization to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The exposure is mostly media-based, and this differentiates it from advertising as a form of marketing communications. Public relations aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. But in the early 21st century, advertising is also a part of broader PR activities.
A blog is an informational website consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order so that the most recent post appears first, at the top of the web page. Until 2009, blogs were often the work of a single individual, occasionally of a small group, and often covered a single subject or topic. In the 2010s, "multi-author blogs" (MABs) emerged, featuring the writing of multiple authors and sometimes professionally edited. MABs from newspapers, other media outlets, universities, think tanks, advocacy groups, and similar institutions account for an increasing quantity of blog traffic. The rise of Twitter and other "microblogging" systems helps integrate MABs and single-author blogs into the news media. Blog can also be used as a verb, meaning to maintain or add content to a blog.
Robert Leroy Ehrlich Jr. is an American lawyer and politician who served as the 60th governor of Maryland from 2003 to 2007. A Republican, Ehrlich represented Maryland's 10th legislative district in the House of Delegates from 1987 to 1995 and Maryland's 2nd Congressional district in the U.S. House of Representatives from 1995 to 2003.
Robert Scoble is an American blogger, technical evangelist, and author. Scoble is best known for his blog, Scobleizer, which came to prominence during his tenure as a technology evangelist at Microsoft. He later worked for Fast Company as a video blogger, and then Rackspace and the Rackspace-sponsored community site Building 43 promoting breakthrough technology and startups.
Wal-Mart: The High Cost of Low Price is a 2005 documentary film by director Robert Greenwald and Brave New Films. The film presents a negative picture of Walmart's business practices through interviews with former employees, small business owners, and footage of Walmart executives. Greenwald also uses statistics interspersed between interview footage, to provide an objective analysis of the effects Walmart has on individuals and communities.
Working Families for Walmart is an advocacy group formed by Walmart and the Edelman public relations firm on December 20, 2005. It has been used to praise Walmart in a show of opposition to union-funded groups such as Wake Up Wal-Mart and Wal-Mart Watch. The group is financially supported by Walmart and is headquartered in Edelman's Washington, D.C. office. It is not organized as a non-profit, and is not required to disclose its sources of funding.
Edelman is an American public relations and marketing consultancy firm. It was founded in 1952 and named after its founder, Daniel Edelman. Since 1996 and as of November 2023, the company has been run by his son Richard Edelman. As of 2022, it is the largest public relations firm in the world by revenue, with around 6,000 employees across 60 global offices.
Fashion blogs are blogs that cover the fashion industry, clothing, and lifestyle.
A fake blog is an electronic communication in the blog format that appears to originate from a credible, non-biased and independent source, but which in fact is created by a company or organization for the purpose of marketing a product, service, or political viewpoint. The purpose of a fake blog is to inspire viral marketing or create an internet meme that generates traffic and interest in a product, much the same as astroturfing.
Richard Winston Edelman is an American businessman, and the president and chief executive officer of the public relations company Edelman, a company founded by his father, since 1996.
Burson Cohn & Wolfe is a multinational public relations and communications firm, headquartered in New York City. In February 2018, parent WPP Group PLC announced that it had merged its subsidiaries Cohn & Wolfe with Burson-Marsteller. The combined agency is now known as Burson Cohn & Wolfe.
Pownce was a free social networking and micro-blogging site started by Internet entrepreneurs Kevin Rose, Leah Culver, and Daniel Burka. Pownce was centered on sharing messages, files, events, and links with friends. The site launched on June 27, 2007, and was opened to the public on January 22, 2008. On December 1, 2008, Pownce announced that it had been acquired by blogging company Six Apart, and that the service would soon shut down. It was subsequently shut down on December 15, 2008.
Why Wal-Mart Works; and Why That Drives Some People C-R-A-Z-Y is a 2005 independent documentary film by Ron and Robert David Galloway. It investigates the reasons behind the financial success of the Walmart Corporation. The documentary suggests that many criticisms of Walmart arise from feelings of jealousy over the company's success.
While the term "blog" was not coined until the late 1990s, the history of blogging starts with several digital precursors to it. Before "blogging" became popular, digital communities took many forms, including Usenet, commercial online services such as GEnie, BiX and the early CompuServe, e-mail lists and Bulletin Board Systems (BBS). In the 1990s, Internet forum software, such as WebEx, created running conversations with "threads". Threads are topical connections between messages on a metaphorical "corkboard". Some have likened blogging to the Mass-Observation project of the mid-20th century.
Character blogs are a type of blog written as though a fictional character, rather than an actual person, is making the blog post. There are many character blogs on the Internet, and in the late 2000s (decade), it became popular among TV show producers as a means of promoting their show. Sometimes these character blogs are done as a simple means of expression by fans or regular people unaffiliated with any professional media. In the current decade they have become an outlet for fans of TV show, movie, and comic book characters, to play with and interact with characters ranging from those in Star Wars and Star Trek to Superman, Spider-Man and even solo characters created by the blogger themselves and placed in one of the many fictional universes found in fiction.
Schwartz MSL, formerly Schwartz Communications was a public relations agency based in Waltham, Massachusetts. It was acquired in 2011 by French multinational advertising and public relations group Publicis Group, and in 2014 was fully absorbed into Publicis Group's MSLGROUP subsidiary.
Posterous was a simple blogging platform started in May 2008. It supported integrated and automatic posting to other social media tools such as Flickr, Twitter, and Facebook, a built-in Google Analytics package, and custom themes. It was based in San Francisco and funded by Y Combinator.
Food blogging is a feature of food journalism interlinking a gourmet interest in food, blog writing, and food photography. Food blogs are generally written by food enthusiasts often referred to as a "foodies" and can be used commercially by the blogger to earn a profit. The first food blog launched in July, 1997 as a running feature on the Chowhound web site. Titled "What Jim Had for Dinner", Chowhound founder Jim Leff cataloged his daily eating.
Micro.blog is a microblogging and social networking service created by Manton Reece. It is the first large multi-user social media service to support the Webmention and Micropub standards published by the World Wide Web Consortium, and is part of the Fediverse, supporting ActivityPub.
DCI Group is an American public relations, lobbying and business consulting firm based in Washington, D.C. The company was founded in 1996 as a consulting firm, and has since expanded its practice to become a public affairs company offering a range of services. DCI Group provides communications and advocacy services to clients including large US corporations, trade associations, non-profit organizations, educational institutions, and government organizations. Services include communication campaigns to solicit public action on legislative issues, including, it has been alleged, the creation of grass-roots fronts for corporate campaigns, and campaigns for clients on social media websites. DCI has been described as having "a knack for creating grassroots organizations and recruiting third party allies to advocate for a cause or an issue".
